Kristen Joy Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some knowledge of online marketing ideas to completely appreciate the book.

If you want to find out from somebody who has actually made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to fully value it.

In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.

If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You may have to read it several times to totally grasp it. Or just make it your buddy as you set about your online way of life organization experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both new and innovative online business owners.

How many business books do you still discover relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a company or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your organization. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online service just.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to scale a business or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets provides smart insights and strategies to:

Existing business owners: If you haven’t started a company at all or have no business concept, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your concept of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a company that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been checked and proven to produce excellent outcomes, you don’t desire to fizzle out.

So whether you’re a novice who’s just beginning or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you already have an organization, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you must do to fail-proof your business, how to bring in consumers, and the secrets to substantially increase your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– considering that they match each other and attend to beginning and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to effectively structure your company. You get to find out how to provide your message and communicate value in such a way that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will change another person’s life.

Both books are advised to business owners who want to end up being more effective in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you want your service. How does this understanding assist your clients and customers?

This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re ready to pay.

In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your company?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable business, value is essential. If there’s no value, clients and consumers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more personalized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes everything you currently know about growing a rewarding business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is important and has altered the method business owners and organizations approach sales online.

It works because it considers the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to identify or serve them. That’s why knowing how to specify your target market is important.

This secret outlines where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for most people. It’s probably the most daunting aspect of running an effective online organization.

Do you really comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.

He reveals you the best type of traffic that you should take note of and how it can transform your company. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can include more competent clients to your e-mail list and introduce an effective item that people are prepared and willing to purchase right away.

In creating that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character utilizing these elements and their aspects, and identify the best way to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that assist to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a popular web online marketer.

The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.

You wish to be able to lead ideal consumers back to your deal. This may look easy but it’s powerful!

When you’re sending Seinfeld emails, Russell also offers excellent examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and tactics for developing high-converting funnels are gone over in detail, along with and what you actually ought to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of staying with systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. When constructing a business, what an awful path to follow!

The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable present for your company. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really glad that I check out DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and carry out the techniques in my own online organization.

It not only opened my eyes to funnels and how to construct them however also the seven phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.

This secret alone is essential to producing the right kind of page, deal, and traffic that will cause sales.

When producing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to completely understand. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service recommendations. It goes into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive purchasers for your products and services.

As soon as you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have a product you’re presently offering online (or even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a certain WORD can change your whole service amazingly. That single word can serve as bait.

Regardless of the industry you run in, what you do, what items you offer, or the business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this section since it was unique in its method. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. It’s “undetectable”– which implies there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, useful, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Improve your business’ significance using the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your market.

Basic strategies that will work for any service model.

Establish and build relationships connection with your customers.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you carry out the info).

The book is ideal for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and beginning.

You’ll encounter a bunch of aha moments while going through the areas. More notably, you’re directed on how to include the concept into my own service.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<