Lead Funnel Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to develop an effective company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your organization instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of internet marketing ideas to completely value the book.

Dotcom Secrets is a great resource if you wish to learn from somebody who has really made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.

However overall, Dotcom Secrets is a valuable resource for anybody seeking to construct or grow an online organization.

So if you’re ready to gain from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it numerous times to totally understand it. Or simply make it your companion as you set about your online way of life business adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both new and sophisticated online business owners.

The number of service books do you still find relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start a service or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your company. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service only.

But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to begin or scale a service and follow tested ‘faster way’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

DotCom Secrets supplies wise insights and techniques to:

Existing company owner: If you have not begun a business at all or have no service concept, the book might not pertain to you.

Product owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take actions that may challenge your concept of business, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a company that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and secrets that have been evaluated and shown to produce excellent results.

So whether you’re a newbie who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.

If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in customers, and the tricks to considerably boost your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and offer beginning and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to efficiently structure your organization. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and earn money to share messages that will change somebody else’s life.

Both books are suggested to company owner who wish to become more effective in their industries. Business owners who are developed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you want your company. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your organization?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is essential. , if there’s no worth, clients and customers will leave.

Customers

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters whatever you already understand about growing a lucrative service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective worth adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is important and has altered the way entrepreneurs and companies approach sales online.

It works due to the fact that it takes into consideration the consumers’ habits– and moves them through the various actions of your worth ladder until they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to identify or serve them. That’s why knowing how to specify your target market is very important.

This secret lays out where your target market (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for the majority of people. It’s perhaps the most complicated element of running an effective online company.

Do you really comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He reveals you the very best kind of traffic that you ought to pay attention to and how it can transform your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.

Ensure you do not avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re successful at it, it suggests you can add more competent customers to your email list and introduce an effective product that individuals are prepared and willing to acquire immediately.

In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character utilizing these parts and their aspects, and recognize the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to shift into a sought-after internet and an attractive character online marketer.

Due to the fact that it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of uninteresting email series are over. Don’t just delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.

You want to be able to lead perfect customers back to your deal. This might look easy however it’s effective!

Russell likewise provides good examples and written templates to speed up the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and tactics for building high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no need to transform the wheel.

There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. What an awful course to follow when building a service!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their precise customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your service. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a few years ago (and several times more since that first time to completely comprehend and execute the strategies in my own online business.

It not only opened my eyes to funnels and how to develop them however likewise the 7 phases that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.

This trick alone is essential to developing the ideal type of page, offer, and traffic that will cause sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully comprehend. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization recommendations. It goes into the particular landing pages you can create in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times during these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Recognizing hyperactive buyers for your products and services.

When you’ve understood how this works, you can decide which you wish to start with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this area and reveals the trick that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re currently selling online (or even offline).

I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He highlights the power of words and how using a particular WORD can alter your entire business magically. That single word can function as bait.

No matter the industry you run in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what ought to occur when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and amusing– thereby triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your company’ significance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to becoming an idea leader in your market.

Easy methods that will work for any business design.

Build relationships and establish connection with your customers.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you execute the info).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and starting.

You’ll come across a lot of aha minutes while going through the sections. More importantly, you’re directed on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<