Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to fully value the book.
If you desire to discover from someone who has really made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
However in general, Dotcom Secrets is a valuable resource for anyone aiming to develop or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to fully grasp it. Or simply make it your buddy as you tackle your online lifestyle organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and sophisticated online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a company or start and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you haven’t begun a service at all or have no business idea, the book might not relate to you.
Item owners: If you have an existing product currently, then you can learn methods to double and even triple your sales.
Positive marketers: If you’re prepared to take actions that may challenge your idea of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been tested and proven to produce fantastic outcomes, you don’t want to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.
If you currently have a company, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your business, how to bring in clients, and the tricks to considerably improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they complement each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your organization. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to business owners who want to end up being more successful in their industries. Business owners who are built to see chances in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is key. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your customers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently learn about growing a lucrative organization. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the method entrepreneurs and businesses approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various steps of your worth ladder up until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to specify your target audience is essential.
This secret describes where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s perhaps the most overwhelming element of running an effective online organization.
Do you truly understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you should take notice of and how it can change your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can include more certified customers to your email list and introduce an effective product that individuals are ready and all set to acquire right away.
In producing that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their aspects, and determine the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have assisted him to transition into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works since it capitalizes on providing value to your subscribers. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You need to be strategic and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This might look basic however it’s powerful!
Russell also offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and techniques for developing high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When developing a service, what an awful course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally understand and execute the methods in my own online organization.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is essential to producing the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to fully comprehend when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your product or services.
When you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have an item you’re presently selling online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can change your whole company amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what products you provide, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this section since it was unique in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what ought to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thereby triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your company’ significance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy methods that will work for any business model.
Establish and build relationships relationship with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a business and beginning.
You’ll discover a bunch of aha minutes while going through the areas. You’re guided on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets for FREE.