Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely appreciate the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to completely value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to fully understand it. Or merely make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both sophisticated and new online business owners.
How many service books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to scale an organization or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to think about another book.
DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you have not started a business at all or have no organization idea, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of company, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce great outcomes.
So whether you’re a novice who’s just starting or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a profitable service.
If you already have an organization, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you should do to fail-proof your organization, how to draw in clients, and the secrets to substantially increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and offer beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your service. You get to learn how to provide your message and communicate value in a manner that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to business owners who want to become more effective in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your organization. How does this understanding help your consumers and clients?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it comes to constructing a sustainable organization. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you currently understand about growing a profitable organization. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and services approach sales online.
It works since it takes into consideration the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret describes where your target market (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most overwhelming aspect of running a successful online business.
Do you really understand how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the very best kind of traffic that you must take notice of and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re effective at it, it indicates you can include more competent customers to your email list and release a successful item that individuals are ready and prepared to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these elements and their components, and determine the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have helped him to transition into an Attractive Character and a popular internet marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your customers. This ‘value’ paired with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This might look easy but it’s effective!
Russell likewise provides fine examples and written design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When developing a service, what a terrible course to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and several times more because that first time to completely understand and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to producing the best type of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally comprehend. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company recommendations. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your entire business magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “invisible”– which implies there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your service’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy strategies that will work for any service design.
Build relationships and develop connection with your clients.
You may require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the information).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing an organization.
You’ll stumble upon a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.