Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing concepts to fully value the book.
If you want to discover from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing principles to totally value it.
However overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it several times to totally grasp it. Or simply make it your companion as you tackle your online lifestyle service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online business owners.
How many service books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company just.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a service or begin and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you have not begun a business at all or have no organization concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of organization, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You don’t wish to fizzle out because you do not have the skillset, tools, and secrets that have been checked and shown to produce terrific outcomes.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a successful service.
If you currently have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your company, how to draw in customers, and the secrets to significantly increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– because they complement each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your business. You get to discover how to deliver your message and interact value in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and make money to share messages that will change another person’s life.
Both books are advised to business owners who wish to become more effective in their markets. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is essential. , if there’s no value, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your customers with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the method entrepreneurs and businesses approach sales online.
It works because it takes into account the clients’ habits– and moves them through the different steps of your value ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for the majority of people. It’s arguably the most challenging element of running an effective online company.
Do you truly comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He shows you the very best kind of traffic that you ought to focus on and how it can transform your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can add more qualified consumers to your email list and launch a successful product that people are all set and prepared to purchase right away.
In creating that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these elements and their elements, and identify the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works since it profits from offering worth to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your deal. This may look simple but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise supplies good examples and written design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are gone over in detail, as well as and what you truly should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the entire car. What a horrible course to follow when developing a company!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them but also the 7 stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to producing the best kind of page, deal, and traffic that will cause sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to completely comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company recommendations. It goes into the particular landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your products and services.
You can decide which you desire to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re currently selling online (and even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can change your entire organization amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what products you offer, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area since it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what need to take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thus triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your business’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your industry.
Basic methods that will work for any organization model.
Build relationships and develop relationship with your customers.
You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the info).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing an organization.
You’ll come across a lot of aha minutes while going through the sections. More notably, you’re assisted on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.