Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing principles to completely value the book.
If you want to find out from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it numerous times to totally comprehend it. Or merely make it your companion as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
The number of company books do you still find pertinent in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a service and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing company owner: If you haven’t started an organization at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your idea of organization, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You do not want to fizzle out since you do not have the skillset, tools, and tricks that have been checked and shown to produce excellent outcomes.
So whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative organization.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you should do to fail-proof your company, how to bring in customers, and the secrets to substantially enhance your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– because they complement each other and offer starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to find out how to provide your message and interact worth in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their markets. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to building a sustainable business. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters everything you currently understand about growing a profitable organization. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has altered the way entrepreneurs and businesses approach sales online.
It works since it considers the clients’ habits– and moves them through the different steps of your worth ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to define your target market is necessary.
This secret details where your target audience (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most challenging element of running an effective online organization.
Do you really understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it suggests you can include more qualified consumers to your email list and launch a successful item that people are prepared and ready to acquire right now.
In developing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their aspects, and determine the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to shift into an Attractive Character and a desired web marketer.
Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This may look simple however it’s effective!
Russell also offers good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and methods for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole car. When developing a company, what a terrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to totally comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to developing the best kind of page, offer, and traffic that will lead to sales.
When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization suggestions. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
When you’ve understood how this works, you can decide which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can alter your whole organization amazingly. That single word can function as bait.
Despite the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section because it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has actually successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and entertaining– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ importance using the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any organization model.
Establish and develop relationships connection with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the details).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing an organization.
You’ll stumble upon a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.