Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to improve your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing ideas to completely appreciate the book.
If you want to find out from someone who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online organization.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to completely comprehend it. Or merely make it your companion as you set about your online way of life company experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and new online business owners.
How many company books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
But don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a business or start and follow tested ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing company owner: If you have not started a business at all or have no organization concept, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your idea of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic outcomes, you don’t want to fizzle out.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a lucrative service.
If you currently have a company, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your service, how to attract consumers, and the tricks to substantially increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– because they complement each other and provide for beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your company. You get to learn how to deliver your message and communicate value in such a way that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are advised to entrepreneur who want to become more effective in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it concerns building a sustainable business. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you already understand about growing a lucrative organization. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder drawn up.
The sales funnel is necessary and has actually altered the method business owners and organizations approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder up until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target market is important.
This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most difficult aspect of running a successful online business.
Do you actually comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He reveals you the best kind of traffic that you ought to pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it suggests you can include more competent clients to your email list and release a successful item that individuals are willing and prepared to buy right away.
In creating that appealing character, Russell Brunson defines the three components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these parts and their components, and identify the very best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to shift into a popular web and an appealing character online marketer.
The Soap Opera Sequence works because it profits from giving value to your subscribers. This ‘value’ coupled with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull email series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This may look basic however it’s powerful!
Russell also supplies good examples and written templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and methods for building high-converting funnels are gone over in detail, as well as and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a company, what a terrible path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them however also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is essential to creating the right type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to fully understand when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business advice. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your products and services.
As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have a product you’re currently selling online (or even offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire service amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or business design, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area since it was distinct in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple strategies that will work for any business design.
Build relationships and establish relationship with your consumers.
You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you carry out the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a company.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re directed on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly advise that you get a copy of DotCom Secrets totally free.