All right we are like well like but There’s a bit of a delay actually but Anyway everyone we’re live it’s funny Because people were trying to guess who The guest is And um i told matt that he Met beach that he would get uh he could Get a Gift if he finds it he said matt diggity And i said almost Actually it’s a special guest it’s my Dog his cookie So here he has to guest not sorry you’re Not getting a t-shirt uh i know i know You wish you had it but uh Oh well sorry about that we’ll send you Some majority hacker socks when they uh They come on the market We will do the atari haka socks at some Point anyway welcome everyone we are Starting in like five minutes we’re Trying to Let people come in etc this is a live Stream so if you’re not used to the Mechanics of live stream basically Youtube sends notifications to people And normally you essentially uh wait Five to ten minutes I put a one minute timer initially but Uh normally streamers put about 10 Minutes timer and then eventually they Start here we’re just going to chit chat And let people come in and just you know Ask mark how it’s going you know so
How’s it going Oh no oh no i haven’t prepared anything For it i don’t know It’s just fine like especially live okay One thing that people Realize is that mark he blanks a lot When we do the podcast yeah but this is Live now so this is this is gonna be Terrible like that i just go off on like A train of thought and then it’ll be Like Yeah i don’t know where it’s going with That really let’s just pop here and then There’s not even that it’s like let me Think for two and a half minutes about Where i was And what i was actually trying to say to Get back on track so Yeah so it might happen um i haven’t Seen this before Sorry go ahead i’ll tell you what i want To give people a little Sneak preview of a podcast i just did So i just had a guest on i’m not going To say who it was But i made a a game board It’s called the game of niches and Behind each Post-it note is a niche and basically i Was like Okay pick a number and then you Have to come up with an email outreach Template for link building For sites in that niche and the results
Were quite interesting so Subscribe stay tuned for that episode Coming out in a few weeks time That was actually my next uh my next Thing on my list of like the pre the Pre-show let’s just call it Uh that was to tell people to not forget To subscribe i checked the analytics Like about fifty percent of people who Watch the podcast are not subscribed on Youtube so Uh i’ve noticed a lot of youtubers in Their youtube videos Specifically mentioning that as like a Technique it’s a tactic yeah well of Course That’s a that’s it yeah for sure because You’re like an outsider and you’re like Uh Yeah it works pretty well um oh let’s Put some john mueller bananas By the way yeah we are live this time Usually the podcast is not live but we Are live now we are starting in Yes three four minutes uh but yeah it Gives you time to subscribe Share this if you want to bring some People here we’re going to talk about Sites that got Hit by the core updates uh and A lot of people probably know that but I’m not at all a believer in e80 i mean Not in the sense that most people would Look at it at least um so it’s gonna be
Quite interesting to to talk about that Look at this Maybe confirm some theories that people Have and you guys can Put that in the chat if you want and if You want us to look at some Sites i have prepared some analysis for Some sites already so i can show you Some interesting stuff but We are live so you guys can send us Stuff that you want us to Look at you can send us questions uh on The chat on youtube And we will be you know answering them And trying to help out and Do what we can really so that’s Basically it Yeah you can you can see that um people Are telling in the chat that they Got hit hard et cetera how submission Got hit in the literally for like first Few Iterations of uh of these chora dates as Well pretty much so it’s going to be Um it’s going to be interesting uh yeah Mark can you lower the volume on your Um audio interface because i’m on the Airpods because otherwise i can hear him In People saying your audio sound gail Do people say that no they say it’s just Lower it’s just uh How is that is that a little bit quieter Yeah uh yeah sorry the sm7b
Works but i can hear mark i don’t know My elbows are going crazy i think There’s a firmware issue And i can hear him in one ear only and Now technology It’s always been terrible yeah no it’s Just this This one thing is pretty though i Agree um So we are going to be uh talking about This in about two minutes Uh i just wanted to ask people why are You watching this one where is everyone From What time is it where you are is Someone’s so usually when we do this is Someone that’s like it’s 5am or there or Something they just woke up to watch This Um i can change okay okay you’re i’m Gonna change my audio people piss me off Yuri oh yeah i’m gonna i’m not gonna be Saying Live this is what happens you know i’m Not i’m not gonna be censored on this as Well so it’s going to be uh it’s going To be interesting so i’m going to Change this here you go All right i think i’m going to is my Audio better now Much better yeah and not hear you in Both ears don’t don’t Don’t tell me what don’t ask me why oh No never mind i’ll give back in my right
Ear only now Yeah you can live with it okay i’ll just Make you a bit louder and hopefully it’s Gonna be okay yeah there’s people in India bangladesh 11 p.m uk 5 p.m We are here in the uk as well uh i am Going to be the best I moved to budapest i moved to the uk Uh almost two years ago now that’s Been a long time i’ve been here Yeah yeah he used to live in budapest as Well see they can only hear me in one Head in one head but like you don’t yeah That’s right so if you go to your Settings uh and then better now is it Better now Did i fix it it’s always been fine for Me but settings advanced settings Uh stereo input yeah i just changed it Can you guys can be better now Can you guys hear me in both ears and We’re going to get started after that Someone’s also saying that the live Title is wrong It says multi-streaming with restream Maybe ah Okay let me change that and see if i can Change it yeah okay Can’t get the stack it’s not even that Is that This this platform just makes you do That analyzing free stream Uh penalize uh google core updates Yeah today today we’re talking about so
We did a podcast on monday about Core updates algo updates uh Sites that got hit a lot of people in The h pro and the task facebook groups Were basically like Why did this site get hit it makes no Sense so we started explaining it and Unearthed somewhat of a rabbit hole of Of ideas and And thoughts it’s a really deep topic And as much as The seo news sites would love for you to Would love to tell you that hey this is The one thing that changed or this is What you need to do to fix it it’s Actually like Many many things and there’s lots of Layers to it so We ran out of time on that on that show It was already like an Hour and a bit and we had a bunch to go Through and a bunch more examples that People sent in which we didn’t have time To Uh talk about and i’m sure you guys in The in the chat on On youtube will have some sites that you Want us to look at and Uh give our take on why they may have uh Have been hit so that’s what we’re going To be doing for the next Hour hour and a half here tonight okay Well we’re having some tech issues more But you know what we’re going to get
Started we’re live at this point But uh this thing literally like Restream literally took the stream And just made another stream with that Title that says restraining but people Are here there’s 53 people here so Whatever we’re gonna start um sorry About that guys we’ll figure out live Streaming But we will do better uh oh well Uh okay let’s get started so we are Going to be actually looking at some Sites here which is going to be Interesting and the first one let me Just show my Window here and let us Put a picture in picture okay so the First site that i was asked To look at was uh runnerclick it’s funny Because we know the owner of runnerclick Actually Um and uh and so like this site got hit Pretty hard from that update so let me Just put them in hfs just to show you So if you look at the organic search Obviously a traps numbers Uh they are really really I’m going to put them in like a little Bit uh The the numbers of hrs they’re really Really not trustable but the trend Is kind of trustable like when a site Goes down this much you can tell That um essentially people
I’m just checking because people are Saying there’s a graphic issue or Something Um can you guys hear me properly I i feel like it’s just like random Comments that’s like oh yeah Graphics issue can’t hear you only in The left here fine turn up turns out It’s very difficult it’s very difficult To follow Like i’m doing my best but like uh yeah They’re saying they’re saying it’s Buzzing i i hear that as well i I don’t know if it’s your uh is it Terrible or whatever it’s not the end of The world i think we can uh We can proceed on your skin fix it for Next time sorry guys Not perfect you can see the stream is Already messy etc but uh but we’re gonna Do our best Okay anyway let’s just jump back to this So uh yeah traffic Traffic numbers in hives don’t trust it When they say 97k organic traffic It’s not really 97k usually hrefs is Massively Underestimating the traffic um but the Trend you can trust it like you can Probably Trust that they went from let’s say like We have 60 620k to like 90k so probably that Traffic divided by six probably over
That time um That that i would probably you know Between maybe four and ten let’s say Let’s put like a wide range around that But you get the idea It’s going down so yeah quite a bit Actually Um so the question is what happened Right and it’s funny because look this Is the first one And then it’s like it goes down and then It kind of like managed to recover And then you just follow the cliff after So um i can imagine kind of like the The stress level of the owner of runner Click over these last two years which Must have been uh not very fun to be Honest um So i spent quite a bit of time checking Them out it’s a really cool Uh review site it’s a nice one i mean Look nobody none of us has like such a Nice animated homepage Uh and then they they’re not hiding the Fact that their review site right so It’s like maybe best running shoes for Women And then And then after that uh they just have Like really nice reviews to be honest Uh it’s not the most like content heavy You can see it’s very like Graphical let’s just say that and then They just like have like single reviews
Etc but it looks nice it’s been a model For a lot of Age pro members and test members in Terms of like oh that’s a nice site and I’d like to have a site like that And they have like some kind of like you Can see they have even custom graphics For their headers etc like It’s not so bad right and then Apparently i guess that’s the attempt at Eating by the way expert interviews and Opinions like Uh if an expert like an expert runner Gives their Opinion on this they hope to get maybe Some eat credit here so when you say you Don’t believe in eit Do you think all of that stuff is Pointless Um so here’s the thing like Yes i believe putting a marathon on your Page is kind of useless Um what i think is that if there was A section that says what is a running Shoe Then you would essentially display the Fact that you know nothing about the Topic or what people want and that maybe Would definitely be negative towards to Was your site you know so You need to demonstrate a level of Understanding of the topic ins By the top the subtopics you pick when You write so i guess
That could count as the 80 but like it’s Not really putting some credits or Putting like A title or something but rather the Subtopics you talk about Um on your page you know so that that’s Kind of the way i’m looking at it Um and that’s why i see everyone putting These doctors et cetera and we you know This website we talked about in the Podcast Um it had all these that stuff before They got penalized and they got they Still Got destroyed by these updates no matter What right and a lot of people put these E80 things on their sites and never Recovered as well you know so I i think that that So i think that a lot of people are Trying to fix Their eat by slapping on an image of a Doctor and saying hey this has been Reviewed by Doctor whatever um for for a health site Say I don’t think that’s what google really Is Looking for i think this really comes From what was it the quality rater Guidelines document I think which was which was released a While which Which asked the manual reviewers such
People who work for google who go to a Site who kind of Manually erase certain quality aspects Of it One of the things that it asked for was Was around like Uh do they have some kind of Qualification or experience Authority in the in in the space and for For something like health i can’t Remember there’s a specific example Of like a doctor but it obviously makes Sense that you know this article on Um i don’t know back pain was was Reviewed by by a doctor Right but i think people rather than Actually making a good article Watch which was reviewed by a doctor and Which you know yeah they put the same Article and they put their shitty Autographs you know They found some doctor that they could Pay off to say this was like reviewed by A doctor and They didn’t it didn’t actually change Any of the like underlying Quality aspects of the site so I think there’s like a bit of a Disconnect there uh that the People trying to try and solve i mean It’s typical seo is trying to shortcut Everything right it’s like oh yeah we Need eit sure let me just put like a Doctor title on my auto
Box and that should be fine and that’s It i did the at right i think it’s Really i mean think about it like google Will probably Look more at you know do you measure the User intent do you really answer the Questions that are related to the topic Etc And these these are essentially eat like You understand you just Like if someone’s looking for best Running shoes for women you don’t say What is a running shoe people know that Already and then If you’re an expert you kind of Understand that as well right whereas if You’re like a shitty freelance writer You just you Just put that because you saw in uh Google suggestions you know Um and that’s i’m my opinion that’s the Problem to be honest and and so Uh we didn’t really talk about their Problems so far right but have you Checked that content at all um run a Click No it’s usually usually what i like to Do when um Usually what i like to do when i check Content is just like reading out loud Like a section like flexibility in General women tend to have 15 percent Lower body mass than men this means Shoes must have a deeper groove than
They can provide greater flexibility Which is kind of smooth natural Like i read this like i’m like okay this Is actually quite but this is Interesting but it’s a general fact and Then through running system of the food Season It’s okay to be honest it’s like it’s Actually kind of specific rather than be Like i don’t think it’s terrible content To be honest like i’ve read walls um i Think When i read that i’m like okay they kind Of research that topic at least they Might not be like a doctor or something But they need uh they know what it is But my problem with runner click Is that when they had a lot of success i Mean i know because i observed them Right when they were in that kind of Like growing phase here Um what they did is they run out of Running keyboards And because the site was pretty high Authority It’s slower now because a traps updated The way they calculate the other they Used to be like 75 or something Well it was calculated a bit differently They They started to write about pretty much Anything they could write about and i’ll Give you an example This is a page on runnerclick best black
Tea reviewed rated for quality And so this exists um and it’s funny and See now the kind of like this edited by Updated by i guess that’s a an attempt At e80 as well Um but on a running site i’m like do you Really want to be reviewing black tea Um do you think that’s going to be Relevant to To your audience i don’t and it’s like i Think they just diluted a lot Their their relevancy as a running Domain Um and just started to be aside about Everything that’s Interesting because we we see that in Quite a few of the other examples and Quite a few examples we talked about Um on the podcast last monday is that There’s These very very broad sites that like Review Every product on amazon or you know they Just cover so many different topics Which aren’t Really related um it makes sense That like i can understand why Runnerclick in this case have Branched out beyond running keywords Because they’ve probably covered them All and they’re probably like number one Or Close to it for for most of them so yeah They were ranking for everything
But it’s it feels like this has actually Then diluted the Topical relevance and they’ve become a Site about tea Yeah but the the thing is is like it’s Not even that great of an article like I’m sorry but i don’t believe twinning Is like the best The best tea as well like that’s Literally the one thing that you the First thing you find in the shop or Something Um but like it’s like it’s like Yeah and that’s the thing it’s like then I went to google Uh baseball active right and then uh It’s like It’s funny because it’s actually not Even review size that rank really like These guys They’re they’re like a g shop for Example um So if you check that like okay they have Like something that looks like Around the preview but really actually If you go on their homepage their T-shirt right Um so even like that chance of ranking For that keyword now makes no sense And the second if the homepage ever Opens Perks of life usually when we do videos We edit the these crazy loading times Sometimes
But yeah these these guys basically have Like a shop etc so it’s like Uh that’s that’s what they do with some Content so um Just to like maybe counter what we’re Saying syed in the chat is saying black Tea Is a prerequisite for marathon runners Uh so Maybe there’s there’s some like it’s Something people drink before running So um maybe but there’s You will find other random pages of Random stuff Um you know it’s like okay you can wear Sunglasses to to run but then they end Up doing like You know they end up just trying to do a Sunglasses review site for example you Know It’s like know you’re getting really Really really really really broad and And the content itself just mentions Running in the intro quickly i think They might in the intro Um like if i just comment f run Yeah so you know they will mention that Like oh it gives you electrolytes so It’s kind of Nice so they try to kind of like tie it Back up But you know what i mean like from the Point of view of google you’re just Becoming a giant general
Site and then you could say but well um You know like Runners they drink water so we should do The water filters as well and then we Should do All of that and then they washed our Clothes so we just because the question That becomes Where do you draw the line and how do You How do you tell or if you have a site How do you know when to stop kind of Going broader it’s a tricky one but you Know It’s like the counter example as well Would be something like forbes right Forbes reviews Everything and ranks for everything are Pretty well for example Same with the wire cutter they do that But the thing is the difference is the The dr 90 Like they’re much much higher authority Essentially there’s kind of like that Thing where the scope of what you can Cover expands with your level of Authority In years of google it’s like if you’re a Tiny site you’re much better being Focused on On a small niche and as you get to this Dr 80 plus then you Can start doing that but essentially uh Runner clicks on idr 64 at this point so
They’re too low like they’re too low to Be doing their strategy And it’s not paying up is that the Reason why they went down i’m not saying That i’m just saying That’s kind of an issue i see with the Site you know Have you looked at the other sites which Now how Like kind of outrank them or now ranking Number one because i remember the For the running shoes stuff yeah Uh no because i remember a while back That um there was there wasn’t that many Like Big running sites doing this well like Five years ago um This was like the only site which had Really good content about Running shoes and really good reviews The rest yeah let’s check so best Selling shoes for women You know 26k search so that’s definitely One of the things so run award so that’s A that’s an Like an actual also specialized website Into writing stuff it’s a magazine i Think uh as well Yeah yeah yeah it’s big it’s like big Authority they are 85 So they’re much higher dr already yeah So google likes ideal size these days Let’s be honest Yeah fleet dr 70s so the l70 is like
Saying Not all of our every single site Except one i think was higher dr than Runner click Yeah yeah so this is Yeah yeah but i i I doubt these guys have the best black Tea page for example Um so that was one of my things but There’s also there’s more about Runnerclick that i found Um i’m gonna i’m taking a risk i’m Opening my email Online So hopefully this works um Okay good there’s nothing controversial That I’m showing here so i’m happy you know What we’re looking at We are looking at my authority hiker Inbox And essentially um they outreach to us To do a guest post on authority hacker For runner click um and again Is that is that very relevant to try It’s like you know if they are reached To us they probably are used to a lot Of sites that are like not very very Relevant to veronica you know what I think this i i don’t believe that this Is like such a big deal so like Okay they’ve outreached to us but how Many people have we outreached to that Were totally over the times
Uh over over the years um they you know We i think we have A page on authority hacker about like Uh we probably know this program is for Runners or something i guess mentioned Like affiliate programs and running and And things like that so I i can see why they they would have Picked to haven’t maybe like manually Filtered that which is I agree but when you’re already facing An on-page relevancy issue pretty much And then on top of that you start adding Like less relevant links etc you see how This would essentially stack up to Losing that like Relevancy like you know what i mean like If you do one of these or if you don’t Like mass scale that but i i know runner Clicked They’ve probably sent a hundred thousand Emails like this And um and that’s kind of the issues you Know um And it’s like yeah that was that was a Bit of a problem for me and also Uh i found a bunch of pretty much like Link building side note there um i i Really don’t like the Call to action in the in the email it’s Like please don’t hesitate to contact me Maybe we can work something out Like they’re not really asking you Something specific
Um i would it’s nothing to do with Penalties but i’d really like to see Them say Like what do you think of this or um can We do that Does that work for you do you like this Um see yeah Anyway yeah so i also found Things that i believe are paid links um I’m just gonna show Two of them uh it’s funny because one of Them was like on um On the local hungarian news site that i Actually read So let’s check it out um so this guy This article basically like some guy Doing like street vodka on the bridges In budapest Uh very interesting um but Yeah like and then at the end it’s like If you’re an avid crossfit enthusiast Like myself You know how important accessories can Be see more Click run or click best crossfit review It’s like what [Laughter] Of this news article i’m like yeah this Is incentivized right Um and uh i think i had another one here Yeah so this is like kind of like a Travel blog as well um And if you look at umbrella yeah okay Okay this beach is perfect for lazy
Summer days as it is equipped with Plenty of Umbrellas and sunbeds okay look the Guy’s talking about a a beach right When you click on umbrella uh it’s Actually they remove the article i guess Um i don’t know what happened here but Life but basically these things to run a Click completely out of context as well And i i believe these are like Paid links to the uh reviews Because there’s no way anyone in their Right mind would just Link to something like this to be honest So There’s also like i think you have to be Doing that quite a lot before it’s Really going to Yeah yeah but they have done that quite A lot Um one thing as well as i try to look at Like if they do it did they do any e80 Stuff but i didn’t really see anything Other than these things on top so There’s not much to talk about In terms of e80 forerunner click um Yeah that’s pretty much the three points I wanted to show on like Questionable things that could have Caused that don’t fall Super bad so yeah something i just don’t Like about the site is That there’s a lot of like not content Density
Um yeah yeah it’s very visual a lot of Gaps like a lot of spaces uh areas Specific Specifically near the top of the content Which doesn’t really have much In it like if you if you scroll up to um Just after the intro yeah yeah yeah like All this section Yeah like for below that like the big Table they had is It’s kind of like the the content Doesn’t read it like this is Nothingness and like you know i do Wonder if people are kind of coming to The page And then not necessarily like reading Straight away Um because there’s there’s just this Kind of like Filler stuff up you know what i hate as Well is like i can’t right click i want To see what it looks like on mobile but I can’t even do that Because i can’t i can’t inspect here so It’s uh It’s interesting there might be i i Didn’t check the code of the site but It’s a weird one right it’s like it’s One of these where like you try to right Click on it Like it doesn’t even trigger the menu Etc like I’m questioning the quality of the code Of the site as well and like the
How crudable that is essentially uh if They’re blocking some stuff so Yeah that’s um that’s uh That’s a problem uh why do they do that Why no right click Um by the way when yeah how can i Like get someone’s comment up up there Like you’ve just done with megan’s Do i have that i need to click on it are You allowed no i don’t think you You have [Laughter] Megan makes a pretty good point like why Do they do that why no right click Um i think it’s to stop people probably Copying their images Copying their content in a way and You can’t ever stop people doing it you Can always like inspect the code and get The stuff Out save it whatever it just makes it a Little bit harder To be honest it’s a bit weird i think Sites were doing this 10 years ago 11 Years ago when i first started Doing seo um to stop like copycats but Yeah not really that thank you The chat helped me it’s like i just had To go to the menu and i could do it Okay thank you so it’s Yeah it’s it’s kind of pointless and i i Feel like it kind of hurts navigation Because i don’t know about you but when I’m on my desktop
I i often don’t click on a left click on A link i’ll right click and then open Yeah yeah yeah yeah yeah i can’t do that That’s a bit It’s annoying i hate it yeah it’s not so Bad That’s impacting their user metrics in Some way and that’s also contributing Towards their um Penalty in in some small part at least Yeah so it it’s yeah i i mean i’m Wondering how Like it might be like a it’s probably Like these things are probably like An accumulation of things right like Losing relevancy plus the site is not Very nice Very usable like it’s not very quotable Or something like this and you kind of Add all of these and on top of that There is higher dr sites that kind of Like have the same level of Of content et cetera and then you could Understand why This might again this might have nothing To do with like e80 i don’t even think The content is that terrible Um it’s just that yeah you add all these Little things and eventually you’re just Not a top player anymore you know And uh and i think that that’s what cost Run and click at least some of that will Happen obviously All of this is superstition we are not
100 sure nobody can tell you exactly What these updates do I prefer to repeat that because people Um yeah our goal here is just to give You some of the way we Like give you insight into the way we Think about how these things can Can perhaps be explained one thing i Want to mention as well is that Runnerclick was one of if not the first Big running Review website a website out there And so they were creating this they Built the site they structured it they Planned it they Started working at a time when there Wasn’t really that much competition so They just had to Kind of be better than everyone else but Then they set the new Bar standard for this is this is how Good a running affiliate Site should be and everyone else who’s Now overtaking them has obviously looked At them at some point and think how can We do better So that like competition element has has Driven Other sites to to then be better but you May find that run or click Were maybe a little bit stuck in their Their ways about how they were doing Things In the past and i know we’ve had sites
Like health and mission a perfect Example like when you created it in 2012 13 whenever it was um the competition And just the whole dynamic of that was Very very different to what it was in 2018. Yeah and stuck with this archaic site Built on different level of standards And that was probably a big contributor To towards towards i think he gave up Like i was checking the The level of publication and you know Like they used to publish hundreds of Articles per month and now there’s just Like there’s there’s a little bit of Republishing but i think he’s just Maintaining the stuff that’s still Ranking And just like he kind of gave up on the Rest so very similar scenario to what Happened to house ambition When you have the site that’s like it Get hits like that like you lose let’s Say 90 Of the revenue or something and you know That there’s like some fundamentals that Are wrong like even rebuilding that site Can you imagine like Cue doing the qa for all the content Types they have etc like it’s Hundreds and hundreds of hours of work And a large investment for a site that Doesn’t really make that much money Anymore and you
You cannot ask the question do i put That money into that site that google Clearly doesn’t like right now or do i Take the same money time and effort and Put this into another project And i essentially fix the stuff like Take the learnings from this and do Something better and it’s kind of like Um it’s the decisions we made with house Ambition and i i believe that he’s kind Of like 80 20 in The 80 20 it’s a new verb um The the revenue on runnerclick but it’s Like they’re not really trying to like Save the site or something they’re just They’re just milking the long tail Revenue you know If if i owned it and this was like the Only site i was working on didn’t have Didn’t have anything else Um then there’s a first decision do you Save it do you do something else To be honest i think this is a site That’s that’s savable that’s like Could could be fixed but you need like a Full overhaul of Of everything really um from like Link audit and possibly like removal Disavow Of some um the content is the main thing And you need to to figure out like how To be the best at Content once again uh and then and then Change things around do an seo audit of
Uh Of just usability technical seo uh all The stuff that you probably haven’t been Doing over Over a few years since you like kind of Set the site up Which begs the question though like if You’re going to do all that stuff isn’t It actually easier just to start a new Site and To an extent yeah it’s actually easier To do that in a new site that’s why We’ve done that in the past or or other People may choose to do that So yeah it can be a little bit difficult That one to do an existing site but it Does have Very high dr uh and i think You know you could you could make some You could make some good progress quite Quickly with With just doing a few of those things Yeah i think they’ve tried to do some Like because look at the umbrella link For example when i clicked it it didn’t Exist Exist anymore uh they might have like re Re-tightened the site But like i do remember i was observing It when it was growing fast and they Were Really pushing about random stuff you Know like It’s like almost like they almost had
Like best game controller Stuff like that like on that level uh Yeah the question from paul I guess you kind of have answered was Like if you guys want to play a run Runner click what would you do to regain Traffic yeah is that kind of like big Fixing Like refocusing the site removing Like really cleaning up the link profile Just in case you know Uh i’m publishing a maybe publishing Kind of like Pure info content that’s really very Related to running as well maybe try to Get More uh engagement around like running Social communities and things like that And But it’s hot like it doesn’t mean it Would work necessarily and i wouldn’t Say like oh we have the solution and if We had it we would be so great Uh the owner is terrible i would not say That because they’re pretty good the Guys who run runner click actually Um so yeah that’s basically it by the Way there’s 93 people live actually That’s pretty cool Wow so despite the fact that The stream is called more like restream [Laughter] So thank you for showing us The i hope they send us some some stock
Some socks at least Like for this for the advertisement um Anyway um we talked about another site Yeah yeah that’s the plan So i’m going to bring this up and we’re Going to go in this setup Look at that amazing tech though free Stream doing pretty good job Um so we’re going to talk about this Site called best of machinery.com Uh and same it’s a it’s very similar Model to Um runner click they are an assumed Review site they are not trying to hide That be behind peering for content and Stuff like that like nope we just Review tools and and you know power Tools and like drills and Saws and stuff like that right that’s What they do Um so this site in my opinion has a bit Of a different problem but First let’s check it in ahrefs i think That’s going to be Interesting for people to see what Happened it’s a newer site as well so You can see they start in 2018 And it went like like they actually grew During the time Of these uh of these holidays right These cold days existed already at that Point so they did a really good job at Growth and then they did a really good Job at killing that gross after that
So that’s what happened to that site and So it was given much more dramatic Decline that like they’ve been yes They’ve been Massively knocked off by like you know By a lot like look They went from 500 even more like they Were at like 650k and now that’s 4k like this even health mission is not That bad and it’s a lot It’s So um but it is an interesting site as Well and i think they have a different Set Of challenges so let’s just check it out Um usually what i like to do is like Again Read some content right when this Happens so if i can manage to copy that Url On my notes on my other screen i am Going to Paste this here And again typical reducing but like you Know construction booths for machinery Stuff Okay relevant i have no problem with That but I wanted to read the section on comfort In the buyer guide so let me just go and Find that so you can see they have like You know Mini product reviews durability Comfort okay let’s read this paragraph
Speaking of being comfortable the level Of comfort offered by construction boots Construction boots sorry can help a lot In a wide range of scenarios The more comfortable you are the easier You work will become and the less likely You are to suffer due to the lack of Comfort How many times can we say comfort in a Sentence guys like i’m sorry but I’m amazing So so and pretty much the entire page is Like that right so It’s like people people like oh this is A great site it looks great et cetera I’m sorry but this is complete crap There was zero information Uh in that sentence and uh and they I they’ve said comfort like at least Eight times in one center it’s even Worse than my writing can you imagine Yeah i wouldn’t go that far but no it’s Um So i i looked at one of their examples And uh the 10 best tile saws in 2020. by the way they haven’t upgraded 20 uh updated 2020 to 2021 yet Uh which is a a major mistake Um but it starts by explaining uh What a tile is like tiles Will make that dramatic change and You’ll need them to be able to suit your New interior Only problem thank you very much high
Standard size Tile like it’s this is a classic case of Someone’s like given A writer uh a key the keyboard like you Write an article about that and a writer Who thinks they know what they’re doing Has You know written an intro where they Explain what they’re going to talk about And then Talked about each of each of the Products and there’s just no care and no Love And they’ve missed out on the The kind of relevancy and what that Means to the person who’s searching for This Someone who is looking for a tile saw Knows what I know what it is yeah and what tile is Certainly so it’s not even that but they Know a lot because You can run these like normally you can Run these in the construction shop And so like if you’re just doing like One quick tiling job and outdoor Yourself You just go you’re not gonna buy this You’re gonna rent it out for like you Know like 50 bucks or something because this is Quite expensive uh the people who buy This Do tiling regularly all are
Professionals you know and it’s like It’s really really Not the audience you know i mean you you Can get a lot of like amateur diy Enthusiasts that want to you know Renovate their their bathroom or or Something like i I get that you know i’ve i’ve bought way Overpriced Electric drills for you know putting Together a desk or something it’s like Okay it’s a thing even then like when I’m i’m looking for like a Uh an impact driver or like electric Screwdriver type thing i know Like i already know what that that is Like i i just need to know like what’s The difference between the different Sizes and Speeds and like battery types and all That kind of stuff So you need to think about what posit What your audience Already knows about the product when You’re writing the content Uh someone in the two comments is saying Um Is it ai generated maybe i don’t think This is this is It’s it’s too good for ai i mean gpg3 Stuff maybe i don’t i don’t know But yeah for a while yeah It’s a cheap human someone else said i Don’t know where it went like
Yeah roy says what i still don’t get is How webmasters put tons of effort in When it comes to Uh the content or the site but they they Pay one cents per Per word and then they just get like a writer to to do it so Yeah like content is the thing about Your website Which is which you have the most control Over and which Mo the quality of most effects how well Your site Is going to do uh so It’s the most important thing Unsurprisingly For a content site so you better make it You know really good and if you drop the Ball or Just if someone else does better than You and is pushing harder and Wants to do a better job than you then They’re going to outrank you eventually Sorry i’m trying to find what is if There’s a plugin for the pricing table Because like someone’s asking ah This is custom built i’m pretty sure Like there’s no um There’s no like file called from like Some random plugin or something so This is custom built this is like they Hire the developer to build this pretty Much Um so yeah i was checking that out
Um anyway uh yeah so Like the entire site’s content is like That it’s complete crap I think the shame is not how much they Dropped It’s how high they went you know um Yeah and uh and and you know it’s like It’s it’s interesting to look at it this Way because then It’s like you’re like actually maybe These updates are not so bad if they Actually catch these kind of sites Probably i believe there’s a lot of False positives as well and This kind of issue here but this this Wasn’t one Uh for sure any you wanted to talk about Another digital caliper Caliper or something you want to talk About that Uh yeah so i looked at this keyword Uh electric caliper uh and they used to Be number one For it um they they lost it Uh but what’s interesting is that amazon Amazon.com is actually now number one For For that keyword keyword electric Caliper so it seems like Amazon has been pushing more and more to To actually have best best x Type type keyword um To have pages targeting that and they Have this
System i forget what it’s called one of Our friends is in it Yeah the writers where people can write On it and they get commissions right Yeah Yeah so if you write the content for Amazon’s page Then you essentially get to put your Affiliate Links on their page that ranks so it’s Very attractive In that sense but it also means they get Really good Content for free and they only offer This to like their their top Uh affiliates their top publishers who Are are making you know like six figures Plus a month Um so that is quite an interesting Uh dynamic and and There have been a lot of people saying Oh affiliate sites with these with these Updates Uh the affiliate sites got targeted Affiliate sites lost Google doesn’t like affiliate sites and People saying like oh i should just you Know Write more info content so i won’t be Seen as an affiliate con A site as if that’s gonna like solve the Problem but My response to that has always been well Look at look at the serp like look who’s
Still there and in the vast majority of Cases We see other affiliate sites uh or other Sites with affiliate sections yeah some People went up right But this is one of those cases where we Literally do see there’s Fewer affiliate sites because amazon Itself is there although the article is An affiliate article On amazon they’re just kind of trying to Get in in there and like Bully their way in with their their Super idr no this is not In this case it’s not an article it’s Just right yeah yeah i just googled it And like i’m on the Us subs and it’s just um these two It’s just like actual pages that so for For a keyword electric caliper that Makes sense but if it was best electric Caliber I’ve seen examples of that happening as Well Yeah uh yeah roy said the thing is they Lasted four years with massive traffic i Doubt they had tons of overheads they Still made out like bandits yeah they Made a lot of money it’s true And and and they made a lot of profit i Believe as well Even with complete crap content so you Know it’s possible i i guess these Updates make it harder you know i really
Don’t want to be too hard on on Anyone or any site owner that that falls Kind of victim or or has us Right because you know if you open house You shouldn’t have some articles You know you know uh there’s certainly That but All of that time all that four years They were doing so well google was Talent was rewarding them for everything They were doing so it makes sense that They would Google essentially trained them to act In in the way that they did Up until this this point through through The algorithm So you can’t really blame them for doing More of it and trying to capitalize on And try to you know Yeah do as good a job as as they can but It’s an important lesson if you want Your site to be around for A very long period of time then you’ve Just always got to be at the forefront Of Of quality in in that sense so Yeah i think it’s also very hard like When a site does well You instinctively just want to do more Content and you want to like Scale your team etc and it’s very hard To like grow fast And maintain quality so very often you Start a site that like
You’re proud of and you kind of like You’re like well we need three more Writers we have all these keywords to Write about and we have You know we don’t have the capacity or It’s gonna take years or something and So you hire people And that’s usually when your standards Drop and then I think that’s what happened to run a Click as well a bit if you look at This one architecture lab who Rank for calipers Yeah where um best of machinery used to This review is actually much better so i Mean they’re they’re talking about the Specifics Of what makes an electric or a digital Caliber Like good what do you look for there’s Far less fluff The buying guide is is is much better It’s just a better Review it’s like it’s helpful to people Actually looking for it Best of machinery like without being Sort of like too harsh they’ve just Tried to like Throw a bunch of content on there and Rank for that That keyword to capture interest and Hope people people click Uh the architecture lab site They have actually tried to make a good
Review which is going to to help people And it really shows there’s a big Difference between Um between what’s happened results wise And just how that That reads yeah i agree i i like it Better i like that side better Uh they’re doing a good job this is awp They’re using here uh they’re using a Lot of codes from affiliate sites but They put actual useful content in Between you know so they have like you Know these pros and cons They have these kind of like mini Products boxes They have a nice little comparison table On top so they have all these things That actually generate good revenue as An affiliate But the content is a lot better and and Well it shows Um there’s more actually about best of Machinery Again i went into their link profile And they basically have a bunch of link Farm links as well So i had this one i can’t remember what The anchor text is i wish i wrote it Down But this this site looks okay but like So i was like okay this is is this a Link farm or not um let me just try to Find their link first Best of machinery okay this is drill
Press for workbench and you click and You go to run a preview right Um classic so you’re like well this Looks okay this side to be honest it’s Not that bad But i check a lot of articles on that Site and Everyone has essentially the same sop Where they have like one authority Authoritative link one into wikipedia One link to like whatever and one link To Uh this thing oh here you also have like Another like benched hydrate press is Another round of Random preview type site affiliate site So like And it’s just not just for this one Right um Here’s another round of preview link in The article just that’s just one article By the way guys Um and so like it happens Pretty much for all the articles on that Site so that side is just a giant link Farm And it’s like yeah it’s not just this One if you go on the homepage Please let me go um Yeah what are we gonna find here classic Doors or something Okay same here we have um This one is not nfl link actually of Course i don’t i get don’t get
But like i found a bunch basically and You can see that there’s a lot of these Weird categories in there etc it’s a Giant link found this site I don’t know if it’s a pbn or something But it is a big farm uh and i had This one as well whose wood workers Should have Okay this one was more obvious one if i Remember properly Um christian’s asking are you always Browsing without an ad blocker Um i think that’s just because he’s an Incognito or developer no no no I i want to see ads that’s the point Like if you do marketing you want to see Ads right I want to see what people do like Literally today i sent examples of Facebook as That were targeting me to mark and i was Like oh this is a good idea we should Look at this for some of our campaigns And so i i want to see ads as an as a Marketer like i don’t The only place where as is on youtube Because it’s annoying But otherwise i i want to see ads Actually Um cmf uh he posted a really interesting Point said i think the affiliate sites Have to fully reinvent themselves I disagree i think that the sites you’re Seeing
Get hit are not being hit because They’re affiliate sites Uh google is not going after affiliate Sites because it wants to get rid of Affiliate sites just so happens that There’s a lot of Affiliate sites out there and there’s a Lot of affiliate sites That were built especially older ones But newer ones as well that have Bad content their their seo is just Bad in general and they they They deserve they don’t deserve to be Where they are And those there are a few exceptions but Generally those are the sites that are That are being being hit and you’re You’re seeing suffer So does that mean that if you have a Really good Affiliate site out there and your Content is Top of the the industry whatever you’re In and you’re really like Constantly striving to to improve things Does it mean that you need to reinvent Yourself because you’re An affiliate site my opinion is that I i don’t think that’s that’s the case At all so all these people saying that It’s the ratio of affiliate content Commercial content to info content and Things like that I honestly don’t think i don’t believe
That there’s any truth to To that and rebalancing something like That alone won’t make any difference to Your site In my opinion no if you do it right i Mean look the wire cutter for Ever has been a 100 commercial site Right like every page was like Roundup reviews and single reviews and Selling stuff And and google has never considered Dropping them down and there’s a lot of Like really good sites That just review stuff it’s fine like Some of the most popular youtube Channels are just reviewing products Right and It’s not like youtube’s penalizing them Or anything like that quite the opposite So it’s not a shame to make money with Your content It’s a shame to make shitty content and Then try to make money with it And i think that’s what google is after And that’s the way you need to look at It Uh cmf actually had a follow-up comment That says the issue is that 95 Of the affiliate sites currently on the Market on the major marketplaces are Plagued by the same issues poor contact Lack of e8 toxic backlinks profiles etc I agree we don’t buy we don’t buy size For that reason yeah i agree
100 with that and that’s the reason why This is fundamentally It’s a risky business to get into buying Sites like that especially if you don’t Know what you’re doing Because they can like evaporate over Overnight Yeah but but just to be clear i don’t Think it’s because they’re an affiliate Site that’s That’s the problem i think it’s because Of all the things you’ve used execution It’s how you do things right it’s not What you do it’s how you do it it’s like Um go check reviews by aka mkbhd on Youtube you will see what a really good Review is or iphone do as well he’s Really entertaining He reviews tech stuff checks check that Kind of Car wow for cars in the uk the guy is Amazing Uh if you want to see good reviews go Check that i’m buying a car Uh as i said i just got my license today So here you go Um but uh yeah How many times did it take you to turn The test together About as many times it’s going to take Me to do a proper stream you know Um uh so yeah that’s uh That that i mean that’s what we believe In again it’s a point of view we don’t
Say that what we say is absolute truths Etc so Feel free to take other people’s point Of view and compare them and make your Own opinion basically apply some Critical sense Um but we see a lot of commercial sites That are doing just fine right Um yeah so basically yeah i was let me Just jump back Onto uh the screen so To do here we go uh so yeah this is also A link thumb uh pretty sure like there’s A lot of like Pretty much obvious things like best of Machinery etc and then if you go For the rest of the site it’s pretty Much the same stuff i got these ads These are annoying uh it’s like six Chips notifications you need right now And same like leading to jeep and then Here’s like an authoritating to uh Card or us news and then floor liners Uh this is a wire cutter link also an uh One about here It’s the uh the previous one i Wanted This one is actually the uh the kind of A commercial link in there that’s like So it’s like all articles are like that There’s some authority links etc and Then they mix it with a branded Link to a commercial site this is a link Form i can tell pretty quickly
Um anything to say on best of machinery No okay So we’re going to talk about i think we Talked about it before the garage in Power I think i think that was in one of our Podcasts like the Um top affiliate sites or something like That examples of affiliate sites it was In there they got hit Um actually so here we go we need to Redo that podcast Um let’s check the l-30 so it’s not that High like most people in new set can Have the also decide It’s really not that difficult Makes me think of like proper roller Coaster you know when you climb slowly And then they just like drop you and you Someone posted a comment uh like right At the start alton towers which Like hashtag alton towers which is the Name of theme park in the uk so Whoever that was i got that joke by the Way we are Gonna do we’re gonna answer questions at The end uh we’re gonna do just this site I think and then after that we’re just Going to questions We’ll take we’ll take some of your sites If you guys i mean yeah don’t think too Many people i don’t think too many People want to Put their own copycat reasons but if
There’s a site you’re like How the did they get penalized then Share share that with us in Five minutes or so and we’ll we’ll go Through those yeah so these guys got hit Um but i remember on the podcast that You say didn’t like the content that Much if i remember properly Uh do you remember that um I can’t remember okay let me just uh i Took one example of a piece of content Here so i took this Uh i didn’t pick a commercial piece of Content because let’s change a bit you Know Um so like this article like best Builder guarantee on a Garage gym on a budget i speak too fast That’s my problem Um the keyword is Uh building your home gym it’s basically Here’s the keyword guys And also here and then building your Home dream on a budget is like a Secondary keyword they’re targeting Which is where they have it in their Your Slug um and i’m sure if i search Building a home gym Yep here we go here’s the exact keyboard Guys So that’s how you know that this is and The keyword uh if we open on a traps It’s a 900 search per month keyboard
Which makes sense it’s about the right Volume it’s a bit hard for the srd side Like yeah like qr difficulty 35 I’d i’d probably i’d call it a little Bit hard Especially when uh youtube is a featured Snippet And then you have a dr80 on number one But you know here you have a dr-30 for Example And you have a dr-43 here so who knows But the dlc has 83 Domains uh anyway um what do you want to Say on this Uh yeah i did a software analysis on This actually so i wanted to just see How they’re building their content and If the [Music] Okay uh okay so far Gotta love live streaming yeah Hello hello now everyone’s expecting to See the kills but i actually put the Another stupid good choice So you guys are not going to see the Keywords i am sorry i prepared that Already so There’s the building a home gym query Um and i actually prepared that so Actually When i check the audit these guys Actually do a good job at optimizing Their content so I i don’t think they have that big of a
Content issue The one thing that i found is they’re Actually slightly over optimized i think If i remember Yeah they are like they’re a little bit Over optimized Except for garage gym lab etc so they Put a lot of exact keyboards pretty much In there Um everything is like i’ll remove some So they might be You know it’s like there’s this thing Where you go for over a certain Threshold google is hitting you I don’t think that’s what caused this Big algorithm update or something like This big drop but Uh if all the pages on their site are Over optimized it’s something that i’d Be a little bit Um a little bit careful of because uh Because this is an seo site and yeah Same here like Partial keyboard over optimized execute Or optimized And heroes in h2 to h6 are optimized So that’s pretty much the only thing i Found with these guys And then the content was so the content Is interesting because it’s written It’s kind of like written in a style That i write you know i put like these Like three words sentences question and Then i just put the rest so it’s really
Easy to read But i found it not very useful and Interesting like you built a home gym Recently right And um i mean you should read that but Like i I couldn’t build a home gym from that It’s just like it’s just a copywriter Who wrote it But there’s no real information you know Good Uh they so when when you’re building a Home gym Like you have a space uh and it’s often Very limited and you need to be able to Know You need to know what type of equipment You’re gonna put in there Will it fit how what are the most Important things you need Like some people like machines and space For yoga or whatever other people want To have like a power rack in there Um but generally when you’re building a Home gym Like what you just had on screen there a Jump rope is like really far down the List of things you’re You’re thinking about um it won’t fit in Most people’s Home gym because the the height when You’re Jumping and it’s above you is often Going to be too high maybe in some
Garages garages It will will fit but if it’s if it’s Anywhere else then Then you’re gonna have struggles so that Says to me that they haven’t really Thought too much about that Uh the most important things are like The flooring uh So what what goes on the bottom like That that lifting platform that that Person’s yeah yeah these are another Side Um i’m just checking how much they talk About floor you know Yeah plates uh dumbbells dumbbell racks Um barbells um but jump rope And they have some deadly platform stuff Here actually Yeah a little bit yeah Most overall the the baja ranks that’s The r30 gimlet Is a million times better like this the Structure of it is not As chatty like it doesn’t feel as chatty But it feels much more Uh information back so they just make Your list and There’s no jump rope here you know There’s like a rack that’s right Most people want barbell plate bench etc And that’s what You will probably find on the other Thing so like i think they’re just Missing the topic here like maybe
They’re off topic Then like if you check out of mannyness As well which is like the really high dl Side that’s Ranking for this um it’s probably going To be the same stuff as well it’s going To be like talking about iraq yeah Olympic barbell Having a rack etc weight plates etc oh They have the jump rope Huh interesting actually i didn’t expect That um Yeah it’s this is a hard one to To catch because i didn’t find bad links To that side as well so i’m not sure Like it’s It’s i’m not it’s just it’s a harder one One of those pieces of content that’s Again it’s there’s no love to it there’s No like deep Deep thought it’s hey writer go write an Article about Uh this this keyword and a writer I’m not even saying it’s like a really Bad writer and they’ve just just gone And Produced that without thinking about the Intent or without looking at the other Articles Ranking closely or maybe stuff like this Was ranking before and that’s why They’ve done it Google’s realized that this actually Isn’t what people want and
Um for all the people last year who were Building home gyms because of lockdowns And all the various rules and stuff Um this article the article um The the from the side of the tent wasn’t Good wasn’t helping them whereas the Others Were yeah i i could imagine that it’s a Sub that has moved a lot in terms of Competitive landscape as well because of The conditions Like a lot of people building uh home Gyms And therefore um therefore like A lot of these big sites you can see Like shape is here new york marquis You know new york mag is here cnet is Here like Again like you can afford to do that When you’re there 91 you know but like Otherwise It’s like cnet is a is a technology site They have nothing to do here But they are here this is a really Really good question uh yeah wasn’t this The same site you mentioned yes Successful affiliate sites and This is why you should take anything Anyone in seo Says with a more than a pinch of salt Really and I’m including our ourselves in this Because We kind of like we identified this as a
Site which had It was punching above its weight maybe Like it had a low dr but it was still Ranking for a bunch of terms and and so We then We didn’t look at the whole picture but We were looking okay what are some good Things that the site is doing And that must be why it’s justifying it Yeah obviously sorry we’re actually Doing the opposite of that now so We’re just going through these sites and Saying oh this is a problem this is a Problem it’s a problem We don’t know for sure that these are The core issues as to Why they’ve lost all their we’re not Google right Um but this is this is why it’s so Difficult for To come up with a an answer when Someone’s like oh What do i need to do to fix my site or Why did sites lose Lose traffic and this is why we had a Hour and 40 or hour and 15 minute podcast on Monday plus a Uh follow-up episode just to Position it because there’s so much Nuance to it and we just want to give You our There’s no definitive answer but there’s Things you can do to your site to
Improve it and that’s why it’s like Through these examples we hope that you Can look at your own sites and then be Like well You know maybe i should look at this Before i get penalized and hopefully we Avoid You know drama by the next update pretty Much Uh alex is saying could be an e80 issue Here ymyl i can see They are writing about health benefits Of some things with no health authority Or fact checking by a health Professional You know i don’t believe in in in the Eat stuff In that like fact checking thing et Cetera personally i think it’s more About The subtopics you hit on your page but I’m not google So it could be um i’m not saying candy I’m just saying i’m I’m semi-convinced by that argument i Think you’re less Likely to be affected by that if it is a Thing For a home fitness Site than you are you know if you talk About supplements and um Back pain and and issues like issues Like that Um perhaps they’ve they’ve veered into
Some of that That territory um but i wouldn’t expect Their Like most of their content is still About home gym stuff i wouldn’t expect Them to be negatively affected If they have a few articles about about That that aren’t kind of Backed up um in any any significant way Um a lot of the there’s no like Qualification you can really have To be a home gym expert because it Requires Um kind of personal training slash Power lifting bodybuilding just just General experience of Being a gym person uh but also of like Some Kind of like interior design Slash planning slash Um contracting type type things you know When you get into like building Platforms or flooring or whatever so It’s not like you can have a Qualification on being a home gym Expert yeah i agree i’m checking because Uh cmf is asking me to look at the Uh anchor profile so it’s like i was Checking now And you can see that yeah i mean it’s a Lot of weird ankles like These are really long gankers so i’m Kind of checking uh Where this is coming from so this is one
Of their anchors this is like kind of Like a Like a wall this is I’m afraid i’m afraid i’m not clicking Anymore ah this is too dangerous Credit card has just been used My screen just goes like completely uh Glitchy yeah it’s a weird it’s real as Well like um yeah i mean i didn’t look Before so i’m not gonna go super those Are Very very over optimized uh Anchor text yeah look at the top Backlinks Yeah they have a link on wikipedia in The crossfit page that’s pretty Impressive Um there are some good links actually But um like i’m looking at the anchor Text usually the way i’m doing this is Like i usually follow Go and do follow and then I you you either yell you are but then How you know a living is suspicious is The anchor text very often Um so like investing in a squat right or Power Rack like this this is probably oh woman Fitness It’s pretty no i never know i thought it Was something else this is the dr 45 Site this is Like okay uh Of course we get into the sex stuff
Classic We get censored by youtube all right Here we go yeah So like do they really need to like link In this thing about like squats etc i Don’t I don’t think so so it’s like this looks Like a You know a link that was manipulated Pretty much i’m not gonna click on any Moldings i didn’t check before the Stream that said i’m done [Laughter] This is why we prepare podcasts and Everything guys because Life is dangerous but i yeah there could Also be some Questionable links here um Do you want to do one more do you want To address the questions at this point Let’s go Questions and let’s see if people have Uh sites they want to submit Now when we asked people on monday in The podcast to post a comment On youtube with the website that you Wanted us to review a couple of people Were saying that they had issues with Youtube Maybe deleting the comment straight away So I’m wondering if some people are maybe Trying to post a comment a live stream And it’s not not going so i see
Paul has been very crafty and he’s Written Marine talk dot d-o-t c-o-m-com So maybe if you guys aren’t seeing your Uh Your sites come up you can You can try and hide it uh someone said Pet life today did we do we talked about That one on monday can’t remember yeah We did already That’s why i didn’t pick it actually Okay uh yeah so on the podcast On our youtube channel uh we did a few Days ago we talked about pet life so you Could Enjoy that pet life is interesting Because they did all the eating stuff Before They got they got hit and then they Still got here anyway which Yeah gives a lot of credit to what i was Saying so i like it Um fit small business the store traffic Yes that’s yeah fitzpal business is an Interesting one i’ve seen that site come Up Many many times before um and it’s just Pretty damn broad and i’m i’m wondering If that doesn’t have something to do With it like generally when you have a Really broad site like that Yeah it’s just real they have they have Issues with uh Uh not just relevancy but like keeping
The content quality high and they just Like find A gazillion keywords and then they they Try and you know Scale and uh it can go go badly Um so that’s what i suspect has happened There it’s hard to tell It looks like a complex this is a Complex one to analyze because it’s a Big one Um get up on the screen girl let’s let’s Get into this then oh yeah so people Could see my screen never mind sorry Um we are going to change that and Go like this so i am on fit small Business right now Um i’m on uh on that thing so they are Dr 83 right Um let’s again i like to show what Happened here So let’s go to the site explorer and go Fit my business so there are big sites They have 21 000 referring domain Still organic traffic of 243 i wouldn’t Call this completely dead at this point Um but they used to be 1.7 million so They’ve lost A third bit of traffic um that sucks And uh yeah you can see there was that Time period where they used to rank Number one for pretty much everything You know thirty thousand number one Position etc this is really cool Versus now 9 000 and they’re probably
Smaller keywords as well Um so they do Kind of like everything business so they Do they review like accounting solutions Phone systems they review yeah i mean Accounting is here and then All that stuff and then they have quite A bit of info content as well so it’s Like Again it’s an interesting one because This if you’re on an argument of a site That still got hit by these updates But was doing a lot of info content fit Small business is a good example um Yeah it’s like you know there is a lot Of stuff like what assets Uh what i said based lending etc etc There’s a lot of these In there they’re not all just um random Previews and so This is a this is a typical example of Of killing this Idea of like too much commercial content For me because i think they had less Than 50 Commercial content on fit small business For sure Um so The content is like not that bad to be Honest i mean i’m checking like the The new one so it’s a bit of a trick Because they might have fixed their Content so What would be interesting is to maybe go
In a category Let’s do an accounting and like can i go Back like page yeah Exactly this is where we want to go we Want to dig deep Into into the the content That’s hidden behind 17 pages of content you know um Let’s try to find a a roundup or like Something that’s trying to sell Something How to import products with zero that They did question Posts at the beginning a lot you can see I’m gonna try to look for a roundup Though i’d love to see that In voice example see most of this is Info content guys um It’s not uh it’s not commercial and Still they got destroyed Okay vs article i like it Way versus quickbooks was the best in 2018. Um so this is an affiliate article you Can see they even have the call to Actions here Um okay i should try and then i just Read right what i like to read is in the Middle of the article as well How we determine when to use clickbook And whether content the outside Encryptions that an accounting software Must include in order to be considered Legitimate
Okay thank you very much that was Completely useless as a sentence As part of our research we looked at Pricing and features okay that’s fair Well the product was easy or challenging To use available this is okay Um because that’s like like i don’t have Major complaints about it no It’s okay like i mean it there’s a bit Of love you know like Of course you’re looking at criterias to Determine which one is best it’s like Thank you very much Captain obvious you know um but The second one is okay like they tell You what these criterias are Which is fair when you are about to Evaluate something so i think this is Okay So i don’t think the content is is Terrible to be frank Uh and they even have like screenshots Of the software etc Not bad to be honest i think it’s and And I think one thing that is interesting is This an effect link or not I’m trying to decide yeah this is an Actual link so they i was gonna say they Don’t have too many affiliates but Actually they have quite a bit i think If you click yeah they have a lot of Kicks actually um yeah Any objection on the content anything
Say because i really don’t actually No i’m trying to like have a look at Like who’s ranking above them and stuff Like it’s it’s It’s not obviously terrible content in The way that some of the Other sites were which is more like uh Potentially Um one of these things like oh what’s Actually going on here Um yeah my spidey sense from the start Like i’ve seen this site before and i Always thought that this is actually Like Way too broad of a site um They really try and cover everything About like small businesses it’s just It’s too Yeah i think they they it’s It’s a hard one to analyze to be honest Like it’s hard for me to like be very Conclusive about this Uh i’m pretty sure i heard they were Hiring link building services but Um i i you know i heard in the in a Corridor Of the internet that they were that they Were hiring link building services Um but i’m pretty sure they have good Links too you can be dr 80 without good links there’s no way Can we have a look at some of the Competitors that like beat them now i’m Trying to find like sites give me a url
Give me a url so again i’m not quite Sure how to do this because i’m in Ahrefs uh uh keyword explorer Or 2.0 what was it organic keywords 2.0 And because you can now compare Like their position compared to A year ago but then Href doesn’t let you sort all position New position it’s just a position and it Doesn’t actually work Your sorting doesn’t work very well so I’m trying to find it when you try to do It on the website like that hs takes Forever so if i compare Yeah okay so they got one online phone Number they used to be number one for it And they’ve lost that So online phone number is the keyword I’m just checking compared to End of 2018 right now yeah just to see Where they were We’ll review some of your uh your other Sites that you guys are mentioning in The uh the comments in just a second How long is that stream gonna last Yeah uh yeah hopefully not too long i Haven’t had dinner yet so Yeah me neither uh zoom pricing slack Pricing convertkit pricing These like free company values they were Ranking for a lot of Uh info content for sure proposal Template etc Um so what do you want me to look at
Exactly because like i don’t give a Url let’s let’s pick one of these ones That they’ve lost Okay and then let’s look at the sites Now ranking there and compare it To their piece of content all right one Second um I’m just going to take a vs keyboard or Something because vs qrs Are probably some of the lowest Competition affiliate keywords Like it’s usually easier than best uh i Would say alternatives is Equally easy as vs and then review is Kind of like in between Um so i’m going to try to find some vs Keywords so i’ve filtered in ahrefs i Put vs and hopefully ahrefs finds me Something in there so we can take an Effect keyword here [Music] I’m trying to find something completely Lost as well Bye um Made first classy business cards i don’t Like this very much Um we can do this one yeah they they Lost three positions Quicken versus quickbooks So give me a site that’s competing with Them or just look at the keyword Choosing The server yeah yeah So it’s investopedia that’s above them
And fundera That’s fetching their data right now Um yeah the r91 investopedia classic And let’s check what they have so in This opinion i don’t think they don’t They have to do a better job the dl91 They’re just like a pure brute force Article this is a bit Of a article on investopedia and They still rank so you can see that Google also tends to like hide their Sites a bit better these days Than they used to i’m checking the page On a Small business but it’s a better page um It is actually better content Um so it might just be uh literally that In that niche It was a pure power play of like really High dr sites That took over uh because google just Prefers that as well like there might Just be nothing wrong they did but Rather Google as they say when they do these Updates they have changed the way they Categorize content And maybe authority especially in the Business stuff there’s a lot of large Business sites I mean this is shittier like from the Founders page is shittier Than fit small business like i’m sorry This is there’s no screenshots there’s
No nothing it’s It’s a worse page you know um so it’s One of these things where you’re like Google what the hell are you doing you Know So the problem i have with all of these Sites is that like if i’m actually Looking To understand like if i’m going to Try and understand whether i want to use Quickbooks or quicken I don’t trust any of these sites that Like actually give me an objective Opinion on it because they’re they’re Just They’re not very well thought out and Probably not written by people who Really use the tool Extensively so if there was like a Specialist site which Written by an accountant that that had Used both them inside out And had a really nice review then it’s Probably kind of right for the The taking over uh for keyword like that And that’s my that’s my problem with fit Small business in general it’s just that Like i don’t really Trust what they’re saying with a lot of Their their reviews Captera i think i’m not sure it’s kept Her there’s a few of these sites that do Kind of crowdsourced reviews in a way so They like
Automatically generate a lot of the Review content um based on like what Other people are Are saying and you can kind of go and Vote for it and And things like that i don’t know the Only way i do these things now is i Literally Just put reddit at the end and i read Conversations and it’s red is good You get a lot of like conversation you Have to weave exactly Honestly like youtube’s pretty good as Well because yeah okay Generally it’s much easier to create a Uh piece of written content but in that Video on the effort If you’re going the effort to do a Youtube video like It’s so competitive and like the quality Bar is so much higher so you generally Get Better stuff yeah not always but Sometimes should we take some other Questions because i don’t really have That much to say on feed small business Okay Um what are we gonna take did we invest In gme No i didn’t no i have a friend who who Invested at 300 and sold at 70. so don’t Take his advice It was it was fun to follow him but uh
Yeah Paper hands you know Uh let’s just take some general Questions in general um Because uh i i don’t think we have time To review more sites to be honest i Think it’s been a while i’d like to take Questions for 10-15 minutes or something So i guess there was a question here Christian said so december 2020 updates We’ll start getting content Uh we can’t say for sure again you know We don’t want to say that but You know you you find a lot of issues in The size that went down as well and it’s Like Um we’re we’re out i can’t tell which Issue is coming that you know We’re at that point now and we have been For several years now where These updates are not targeting one Specific thing And just because we’ve talked about Content as being an important factor Here Doesn’t mean that that update was was Necessarily targeting it It makes it really difficult because as A site owner you’re like well what do we What do we do to to fix this or to stop This from happening Um ourselves like is there a specific Button that we need to press or do we Add eit does that that fix
That’s not the best approach that’s not The best way of thinking about it The best way of thinking about it is to Take a principles Based uh view so you want to have like What does google want to have i mean it Wants to make as much money from ads as Possible For being cynical but there are like Real mission it should be is to have the Best content ranking to have really Really good Search results so people keep using Google all the time So in order for them to do that they Need to have the most relevant Best content appear number one So you want to be making sure that your Content Is is always there and over time as Competitors come and try and outdo you You need to Stay ahead of them and and just always Have the best article about whatever Topic it Is you’re you’re writing about and if You do that then there will be times When Sites with content come and beat You and it’s annoying and i know But in the long run you win uh most of The time Yeah uh i’m gonna take the next question Which is how do you expect ranking drops
When google Is releasing call vitals basically i Don’t know if you even follow that Because it’s not really mark’s area of Interest this kind of technical things But um google is essentially going to Make These core vitals uh things as a ranking Factor and you could be Potentially losing rankings if you’re Poor if you’re scoring poorly On these it’s quite frustrating because In webmasters console they will like They’re very very strict like if your Page is like if your The layout is changing a little bit After loading which is often the case When you try to optimize for page speed You know you load Some stuff after the main page has Loaded so that you get better scores uh They they flag you for that so people Are freaking out Um i don’t believe it’s going to be a Big factor i might be wrong like this is Kind of like a take on this But they did the same for pop-ups Remember for the interstitial updates They’re like oh my god this is going to Be a ranking factor if you have Intrusive pop-ups et cetera your Rankings are going to drop And then the update came and then Nothing happens if you’re going to
Hacker we still use pop-ups and i’ve Tried to turn off pop-ups for like a Month on some sites just to see you know How the rankings Would be affected and i’ve seen Absolutely no change right And the thing is like people imagine That every webmaster is like following Google’s Uh news and updates and like ready as Soon as they say things etc It’s not the case like they need to get Also to like small business owners who Don’t follow that stuff at all et cetera And who might have these kind of like Poor Co-work vitals and would not rank Despite them deserving to rank because Of that so i Don’t believe it’s going to be a big Factor and i think it’s one of these Things where they will turn the dial Very very slowly And i might be wrong but i think people Are over obsessing over that And that eventually there will be Technical solutions where like your cdn Is going to do this for you for example You know they will like Because they essentially load your files So like i can see cloudflare Um just like taking care of a lot of This stuff once this becomes a factor And this becomes a demand from their
Customers you know So i wouldn’t obsess over this pretty Much Like uh farhan saying core update Queries are always fun uh watching People’s heads rolling or Rolling around um really like i feel Like we’ve Almost come full circle in a way i Remember Seven eight years ago reading something Rand fishkin who used to work at Uh moz which back then seomoz He was like just create quality content That’s that’s all you do uh And i was like that’s what does That actually mean how do you do that How do you break that down what do you Do Uh but i feel like i’m i’m kind of like Falling into that That same trap in a way and here we just Say oh just create the best content you Can and you you You’ll yeah but i prefer giving that’s Why i like opening websites and giving Examples of like what not to do as well Like when we’re like okay like what is a Tile in this Page it’s like okay that’s that’s Exactly what you need to avoid it’s like People googling these know what the Title is i think they come all the you Know materials used
Like usually for tiles what matters is Like them There’s a degree of rigidity that and Then there’s some thick ones and thin Ones and so different ones look at Different levels That’s what you need to talk about on That page and i’m sure it’s not talked About you know so it’s like That’s that’s that’s what good content Is actually getting into your topic and I think getting to know about your niche In general Is going to help you with that a lot of People don’t know their niche the niche That they’re working in they don’t know The topic As you can tell i can talk about a lot Of random topics because we’ve worked in A lot of stuff Uh yeah and we and we can technically Talk about a lot of things you know Juicing silo and on health ambition we Like we both Got juicers and we like really like Started to understand we used it and we Started to understand like What the what they all did and how it Worked and like you know Learned it kind of not inside out but Much more than We could talk about a lot of people back Then were Literally just picking picking a niche
Farming off uh 50 keywords to A writing agency and and not really like Paying too much attention to it Um there’s a big difference between that Final Twenty percent that takes eighty percent Of the time to to do It makes all of the difference yeah uh Let me take the other one after peak Does anyone know a product Comparison table that works with other Stuff than aawp I just couldn’t find a good one online We do ours on Elementor i literally made a tutorial For age pro members and test members Last week so it’s like i literally may If you Are interested h4 you can check that out Um yeah we have some stuff behind Payroll i’m sorry Um but it can be done with elementor and That’s why i like elementor you can Build these widgets and And it’s quite nice uh there’s a Question that says Did some of the eight problems get hit Yes it happened i mean Even one of our sites got here Essentially at the beginning so it can Happen Um our paid courses does not Insulate from google unfortunately as Nice as that would would be a usp for us
Yeah i mean we should i think the good Question is did they get hit more Or less than than the generals No idea no idea uh generally what you What happens when there’s a An update is that someone will post or Updates updates happening and then Uh in all the groups the people who were Affected positively or negatively Will be the most vocal about it Negatively by far the most vocal about It And then the vast vast majority of People uh in In that group who see that who were Unaffected by it Uh will will not post but just because Of the Selection bias you you see all the the Extreme examples Commenting and it can lead you to think That oh Ninety percent of the people commenting Here uh got hit therefore ninety percent Of people in this community or this Group Got got hit but that doesn’t usually Work like that Yeah the next question is is there Anything that you can do when a Competitor spins Uh bits of your content and ends up out Ranking you it’s annoying it Happens
Uh happened on the toy hacker quite a Bit actually like a lot of people have Done now on some articles I remember i made an article on like Freshness and like how to Uh like updating the dates on your Articles makes you running higher and Things like that and like There’s some some guy who literally Wrote the same article and then just Say he didn’t and then i got creepy Stuff and i think he’s ranking higher Than us today actually uh there’s not Much i can do to be honest No like try not to take it too Personally For first thing like you’re running a Business you’re gonna encounter People like this and and these kinds of Competitive Behaviors it’s just part and part of the Sort of Territory really so don’t don’t take it Too personally Rather than focusing in on what they’re Doing and getting all distracted just Focusing on making yours better and Um and do better than they have one of My friends gets really competitive in These situations he was saying like He put up like a list post of like 27 Things about x His competitor did the same but like 37 And then they ended up in this like
One opsmanship war where they were they Ended up with like 150 things 200 things and just they they kept Trying to out out do each other To out outrank each other but i was kind Of saying to him like dude just take Number two And like spend your time like you know Not not fighting that battle and like Doing Doing other stuff it’s it’s a bit of an Ego Situation there so yeah just be careful Of falling into that trap as well Okay so i there’s a nice interesting one From ian that said Sorry enough but any conclusion i guess On the on the algorithms et cetera I think you can find major issues on Every site that got hit And so you know google says it in their Twitter that it’s like You know just essentially fix your sites Like make them make them great look at This And really i don’t think anyone has like Anything more actionable i was Mentioning these agencies that use the Angle Of talking about core updates as a Marketing employee but then when you Become their client they exactly do that They just go ahead and find all these Issues with your links with your content
Etc and i just go ahead and fix that and You know a fair percentage of sites do Come back when they get fixed And they don’t really know which part Got the site back but they know that the Site has issues and they fix that so It’s frustrating because i wish i could Say ah just go ahead and fix your anchor Text and that’s it you get your rankings Back but unfortunately These updates are not i mean it might be Something like that we just don’t know To be honest so That’s hard to read you know a big part Of why we’re doing this content is Because There were people who were saying hey Look at all these sites that got hit They’re good This is just random where the drawing Conclusions which were Were in my opinion wrong like oh it’s Because they were an affiliate site that They They got hit um unfortunately there’s no Conclusion In the sense that we can’t give you a Specific reason or this is what the Update was about Um there’s only three and a half hours Of nuanced discussion Explaining the finer points of like What’s a good site and what’s a bad site And all the detail which we’ve talked
About This this week um and hopefully that That will help you guys at least Try to interpret why some of the sites You’re seeing Get hit and think about them in some of The ways which which at least We’re thinking about them as as well so I’m sorry we can’t give you uh Just look at this and fix this um it’s It’s much deeper than that There’s like a precise question here Have you noticed that google ranks pages Fully when submitted manually to index So in the webmasters console There is that button you can use rather Than letting the crawler find that Content naturally i’ve No i haven’t found that we have on high Authority sites we managed to we submit Some pages and they literally rank Within five minutes Um when we submit them and rank on page One right like middle of page one Sometimes even like top string page one Et cetera Uh if we have the authority and it’s not That competitive of the keyword Um so no i would disagree with that Actually I would also say that was that the thing Towards the end of the last year like it Was It was off for yeah they put it back on
Yeah and I’ve seen a few people like say that It’s like it’s either not working or Like not Not as responsive as the way the way it Should should have Uh was working working before but they Were having some kind of like crawl Crawler issues as i understand so i Don’t know maybe you’re experiencing Problems it’s still Like not quite fixed or something i Don’t know Okay um dimitri is asking is this way It’s better Uh having multiple smaller size uh So you have less chance of getting hit It’s a tricky question this one yeah So it’s it’s generally not better having Smaller size And it’s generally not better to Diversify your traffic or You know try and try and do that that Kind of thing because you miss more of The upsides With websites uh it kind of in the same Way that with Domain authority like a da90 website is Much better than two Da or dr 1945 websites like this Yeah well that’s the da scale you get my Point like The the more gravity There is around a project and the more
You you focus on on doing one thing very Very well The the exponentially better The the site becomes and more money you Can potentially make Which is why you don’t see so many People running you know hundreds of Websites Now but that was a thing seven eight Years ago These like adsense blog networks and and All this stuff were We’re doing it but that’s why authority Sites are i think there’s an argument Though for if you’re doing well in one Niche let’s say you have one side that’s Successful There’s an argument for making more Sites with the same editorial team in The same niche Because essentially it’s running the Same team but you can kind of like Diversify your risk of it towards these Updates Um well and also you can take multiple Spots for profitable keywords as well Like you have found some keywords that Make money You can get more traffic for these qrs By having multiple sites right i Wouldn’t always Agree that that if you use the same team And do The same like what you’ve done before
That’s diversifying risk i think that’s Yeah but you can take a slightly Different angle you know like can you Imagine if like one of those sites the Machinery Site got hit we’re like oh we’re doing Really well let’s start another website And do the exact same thing with our Content Most likely both of them yeah so it’s Not It’s not random that it gets hit that You’re saying i think there’s synergies It’s like if you want to do multiple Projects i like the idea of doing it in The same niche if you Have already one successful site so the First thing is to get one that works And after one gross plan can be to have Multiple domains and there’s a degree of Of diversification in there as well to Be honest i would say Uh I have been ending again i guess Submitting your content in october and It’s still not indexed Yeah yeah sorry oops I’m just uh old school yeah i mean Basically like submitting content in October On the 15th of october it’s still not Indexed yeah google hasn’t been the Fastest Indexing content in the last few years
Newer sites uh yeah It’s much worse as well um so if it’s a New site Uh you’re not alone here yeah there’s a Question like do you have experience Using uh generator user generated sorry Reviews in a single review post similar To captain rg2 Uh no we haven’t done that and we tend To like Taking editorial positions rather than Making an aggregate Aggregator’s type like it’s it’s not my Favorite And it’s possible but it’s hard to get Quality content that way This is a personal interest thing like i Don’t Trust sites like captera or whatever i Don’t Really like to go there if i’m trying to Find something out So i would have a hard time kind of Putting a site like that Out there i like the detailed Super detailed super nerdy authority Hacker style reviews When we’re when i’m buying anything so Yeah that’s kind of why we like to Create those sites yeah uh do you think Team updates influence rankings Negatively for short term kind of feels Like they re-evaluate your site for Short while after a big team change i
Guess world press team change Uh not content change yeah um we have Seen Jumps i’ve seen mostly jump ups when i i Guess we picked the right teams maybe so I guess you can go down as well By changing the theme uh yes it’s like I’ve seen Weird things happen when you change your WordPress team when you have rankings so It’s possible Uh let’s just take a few more i really Want to get some dinner now All right all right all right um okay Will these core updates significantly Affect keyword research for people Building new sites Right now um well it’s like it’s always Better to do the keyword research after Um after the update so you actually like You check what’s happened like you know What this app looks like right now Um other than that not really because It’s like If let’s say google prefers high Authority sites For corey it’s just the cure is going to Look too competitive you’re not going to Write for it so it’s like Not specifically at this point it’s just Like i mean the shakeups are not that Frequent anymore right it’s like once Every six months now maybe Um so it’s like
Yeah i i would i don’t i don’t think it Changes The way you want to structure your site I don’t think you You know go for info sites rather than Affiliate sites or you know Changes it’s just um like the Fundamentals of building a good site Like don’t Look at what’s currently ranking but If it feels like it kind of doesn’t Really deserve to be there then it Doesn’t necessarily mean it’s gonna stay There for a while I wanted to highlight as well that like You know seeing these sites fall is Scary But i think what’s quite amazing is that They managed to get this high and make This much money in the first place as Well i mean these guys Made a large profit as well they’re not Leaving empty pocketed they can start a New project they have money in the bank If they didn’t buy lamborghinis you know And um unlike you mark who buys sport Cars apparently Um i don’t i drive wagon but someone Thought i did because i made a joke About it so there was like there was Mark made a joke in the course About having a sports car which is not True he just has like a A golf volkswagen golf and um and
Someone in the refund reason for the for The course said that they were not happy Because mark was mentioning he was Getting their money to buy sports cars You should be ashamed so if you didn’t Do that Um then they have money and i think it’s Positive in general yeah but what’s Interesting is we did a podcast a while Back Around how to get rich with online Marketing and The kind of title is sexy and stuff but Really The way is just like be very frugal and When your website’s making some money Take the profit and invest it very Carefully and sensibly and Just get rich slowly doing boring stuff That’s that’s how it It works and that’s like kind of what We’re trying to do Do here really so to answer the question Is You know since seo can be so volatile do You focus on long-term Kpis mostly um Yeah absolutely like we also spend a lot Less than we make in general like it’s Like we Save a lot of money personally et cetera Like i mean we’re not exactly just in a Fancy way Uh or like we have a good lives but we
Just um When we make more money than we need Then we put it aside and so Even if things went wrong i mean both Mark and i will be completely fine for a Very long time I think as well it’s worth looking at a Lot of Stuff you do annually as opposed to Monthly or weekly so if you’re If your traffic goes up up or down 20 You know for any normal business if they Get 20 fewer customers one month to the Other that’s pretty significant But that’s just how it works in seo so Kind of don’t freak out too much take a Long-term view as you said and And kind of things will be okay okay Gizmo plans is asking uh outsourcing Quality content where do you put your Money You think so when you say outsourcing Content Uh what do you mean because Most people don’t talk about outsourcing Content they’re like well i’m going to i Need these 100 keywords i’ve identified written up Really really good Who can i get to do it and maybe they’ll Go to an agency or Some other provider and and get it done But Producing quality content is something
You have to be really involved in and It’s like it’s really core competency of Of what you do not an outsourceable task Per se um when we create Content like for for this new site we Started um like six months or so Ago like it was such a struggle going Back and forth Like trying to figure out um how to Structure the content and looking at What else is out there and trying to get Our heads around it and like we were So involved in that the writer we hired Came in and i warned her during the Application process like look We’re figuring this stuff out we really Care about like making this Just perfect and most likely like the First Couple of times you submit an article We’ll tear it to pieces and you have to Start from scratch again Don’t worry this is our process it’s Normal just warning you Um and sure enough that happened we Ended up having to pay her like two or Three times i remember like to do the Same article Just because but we weren’t clear on What we wanted she wrote something and Then we’d like actually This this isn’t right isn’t right we Need to do this and it’s just being So anal about every little detail of the
The content As good as possible as relevant as as Possible and That’s the mentality you need to have to To make it good You know when we hired luis for atari Hacker the first two months of his job We didn’t publish a single word of what He wrote So yeah that gives an idea um but he got Really good in the end so Yeah definitely and then he quit god Damn it um Anyway we’re gonna wrap it up here i Just wanted to tell everyone If you’re still here please don’t forget To subscribe if you’re not subscribing To the channel already If you if the live does well in terms of Stats etc we might do more Uh so we’re going to check that a bit Later next time if you want more Yeah just put a thumbnail like subscribe Click all the buttons you know yeah it’s The same as youtube or something as well Like they do on twitch i don’t know how This works no No we don’t need beats or anything like That it’s fine um But uh yeah if if you subscribe if you Do all that that helps us and that Just tells us we should do more lives we Will put a proper title on the stream Next time i think i figured out how to
Do this Um but thank you for joining in it was Interesting but mark is very hungry at This point so we need to let him eat Otherwise he has grumpy um so thank you Thank you for joining in and we will see You next time Have a good evening or good morning Wherever you are bye