Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing ideas to fully value the book.
If you desire to learn from someone who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to completely value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to fully grasp it. Or simply make it your companion as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both sophisticated and brand-new online business owners.
How many organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still incredibly relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your company. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to consider another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing business owners: If you have not begun a business at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been checked and proven to produce fantastic results, you don’t want to fizzle out.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your company, how to draw in clients, and the secrets to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to become more effective in their markets. Business owners who are built to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable business. , if there’s no value, customers consumers clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your clients with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a profitable service. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you do not have an effective worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is essential and has altered the way business owners and companies approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to define your target market is important.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s perhaps the most complicated element of running an effective online service.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you need to focus on and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can include more qualified clients to your email list and release an effective item that people are prepared and ready to purchase right away.
In developing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these components and their elements, and identify the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works since it capitalizes on giving worth to your subscribers. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This might look simple but it’s powerful!
Russell likewise offers good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. What a dreadful course to follow when building a service!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to fully comprehend and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is essential to creating the best kind of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company suggestions. It goes into the specific landing pages you can produce in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your product or services.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have an item you’re presently selling online (and even offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole organization magically. That single word can function as bait.
Despite the market you operate in, what you do, what items you provide, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not comprehend this section because it was distinct in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what need to take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– consequently causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your service’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Basic methods that will work for any business design.
Build relationships and establish relationship with your consumers.
You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the information).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a service.
You’ll stumble upon a lot of aha moments while going through the areas. You’re assisted on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.