Hi guys Lewis here and this will be a Quick overview video of MailChimp which As I’m sure you know is a very popular Email marketing tool and this is Particularly known for its Forever Free Plan but I think it does have a lot more To offer so let’s briefly cover what That is starting with the system or the Segmentation system now chimp is still Heavily list-based which means Subscribers are counted multiple times Unless you use the group and Segmentation options and they do work But overall they just feel like a bad Attempt at replicating a tag based System and personally I didn’t like it I Didn’t get on with there and I think now Jim are trying to dodge the bigger issue By hanging on to what is quite clearly An updated subscriber management system So you can kind of get by with this but I did run into some limitations that I Would definitely attribute to it being a Very list focused platform so let me go Into the dashboard here and talk about Automations arguably this is the most Important aspect of any email marketing Tool today and this is unfortunately Where MailChimp disappoints the most Starting off we get these workflow Recipes you don’t have to use them you Can start from from a blank canvas and But these basically are pre-built Automation workflows and honestly I
Found them pretty basic and nothing you Can replicate yourself in a short space Of time but that’s not the worst of it Where I really struggled is with the Automations builder so if I open up my Automations here and I go into the Welcome message really it’s a lot more Rudimentary than I was expecting Especially from a company of this size And reputation and the biggest issue has To be the fact that you can only build Linear automation so every time I had One it just goes down in a straight line Here and I’ve spoken about this before But it severely limits what you can do When you’re building these automation It’s really difficult to you know get Really granular with this and overall if You’re looking to build anything Remotely complex in terms of marketing Automation Now Jim isn’t for you okay let’s talk About a/b testing so if I come out of This here how do I escape okay so this Is the a B testing environment not only Does it give you a bunch of options to Play with including things like subject Lines and send time and email content But it manages to do usually without Ever feeling complicated or overwhelming And really the only downside is that it Currently only works with broadcast Emails but if they do manage to bring This over to automations and I think
They’ll be on to an absolute winner Because it’s really really good overall Is easily one of the better a B testing Environments that I’ve seen of any email Marketing tool that I’ve looked at Okay form building let’s escape out of Here again as for building forms I found MailChimp to be very average here you Can choose between different types of Forms as you can see hosted inline and Pop-ups which is great but it’s not the Best form builder that I’ve ever used so I’m going to click into this here General forms these are hosted two bit I Mean it gives you everything you need Here to build a clean and basic form Even if the customizer feels a bit old Score times not to mention the Inconsistent design options across these Different form types but overall really Nothing to write home about here It does the it does handle the basics Really well but if you’re using a page Builder like leadpages or thrive content Builder then this likely won’t be Relevant to you anyway it’s just Something to keep in mind So MailChimp’s email template library is Probably the best that I’ve seen and in My opinion it offers the most consistent Selection of well-designed and Professional looking templates across a Wide range of industries and I really Liked the option of being able to choose
A more bare-bones layout so if you click This tab here you can you can start from Nearly a blank canvas it gives you some Some layouts here to choose from instead Of going for a full-blown template or What they call it theme now I did Experience a few minor hiccups with the Template edit editor like changes Occasionally not updating right away But overall I was really impressed with This so in terms of email templates you Really can’t go wrong with low chim all Right integrations and I’ve got a tab Open here now Tripps been around for a Very long time and as expected it is Heavily supported by third-party Services and applications and it Integrates with around 700 different Apps and services so if integration is An important factor for you you Definitely have nothing to worry about With MailChimp because if it is if it Doesn’t integrate with MailChimp then It’s likely that no other email Marketing service will and it also has a API integration as well which is a nice Bonus like most tools these days you’ll Find yourself digging through the Knowledgebase before you get any real Support options so you know you have to Click on one of these categories before You get these options up here check with Us and email us but the good news is the Support options are there and they’re
Also very very good the live chat in Particular is is really well managed I Got through to someone pretty much Immediately and they were able to answer All of my questions without any trouble There’s also one or two active Facebook Communities that are that are definitely Worth joining which I always encourage I Think they’re great and overall I can’t Really fault MailChimp support and you shouldn’t have Any problems in terms of getting the Support you need should you need it Alright finally let’s talk about price Everyone’s favorite topic now chimp Starts at $10 for up to 500 subscribers Which is a fair price and that does Remain true as you scale up Comparatively MailChimp is one of the Cheapest options and that’s without Accounting for the very generous free Plan that they offer which allows up to Two thousand subscribers and twelve Thousand emails per month before you Have to pay a single penny and as of Recently you now get access to the Automations on the free plan which is Quite a big deal for mouch abusers I’m sure MailChimp users are very aware Of that change though as I said before Don’t expect much from the automations They’re very very basic Overall I’d say MailChimp is in the low To mid range in terms of pricing and I
Do think it’s good value assuming the Limitations that I pointed out aren’t Going to effect you specifically so That’s my overview of MailChimp and I’d I have a lot more into this in my Written review which I highly recommend You check out I hope this video was Helpful and I will see you in the next One