Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to totally value the book.
If you want to learn from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing concepts to totally appreciate it.
But in general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to fully grasp it. Or simply make it your buddy as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both new and innovative online business owners.
How many service books do you still find relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to begin an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online service only.
However do not be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale a business and follow proven ‘shortcut’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not begun a service at all or have no company concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not wish to die because you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes.
So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a successful service.
If you already have a business, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to substantially improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– since they complement each other and attend to starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your company. You get to discover how to deliver your message and interact worth in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to become more successful in their markets. Business owners who are built to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your organization. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it concerns constructing a sustainable business. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also offer your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a rewarding organization. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an efficient worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually changed the way entrepreneurs and companies approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target audience is essential.
This secret outlines where your target market (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s perhaps the most complicated aspect of running a successful online business.
Do you really understand how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your business. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it implies you can include more competent customers to your email list and launch a successful item that people are ready and prepared to purchase immediately.
In producing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their aspects, and determine the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and establish an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works because it capitalizes on providing value to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This might look simple but it’s effective however!
Russell likewise offers fine examples and written design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and techniques for building high-converting funnels are discussed in detail, as well as and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire automobile. What a terrible course to follow when constructing a service!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and execute the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This secret alone is basic to developing the ideal type of page, offer, and traffic that will result in sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business suggestions. It enters into the specific landing pages you can create in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
You can choose which you want to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, especially if you have an item you’re currently offering online (or perhaps offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your whole organization amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you provide, or business model, this is the part that some of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your company’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple methods that will work for any organization design.
Establish and build relationships relationship with your customers.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you execute the info).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing a service.
You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re guided on how to incorporate the principle into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.