Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing ideas to fully appreciate the book.
If you want to discover from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to totally appreciate it.
But overall, Dotcom Secrets is an important resource for anyone wanting to construct or grow an online organization.
So if you’re all set to gain from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to fully grasp it. Or simply make it your companion as you set about your online way of life organization adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and brand-new online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company only.
Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale an organization or start and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you haven’t begun a company at all or have no organization concept, the book may not pertain to you.
Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Positive online marketers: If you’re ready to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and shown to produce excellent results, you do not desire to fizzle out.
So whether you’re a beginner who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable directions on what you ought to do to fail-proof your organization, how to bring in consumers, and the tricks to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your service. You get to learn how to deliver your message and communicate value in a manner that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and make money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your service. How does this understanding help your customers and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is crucial. If there’s no value, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you currently know about growing a rewarding service. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has actually altered the way business owners and organizations approach sales online.
It works because it considers the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target market is important.
This secret describes where your target audience (i.e., clients who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for most people. It’s perhaps the most overwhelming aspect of running an effective online company.
Do you actually understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can add more qualified consumers to your email list and introduce a successful item that individuals are prepared and ready to purchase right now.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their elements, and determine the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have actually helped him to shift into a sought-after web and an appealing character marketer.
Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This might look simple however it’s effective however!
When you’re sending Seinfeld emails, Russell also supplies good examples and written design templates to speed up the process.
Section Three: Funnelology
In this area, the methods and techniques for constructing high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when building a company!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally understand and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them but likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, and even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is fundamental to producing the best type of page, offer, and traffic that will result in sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service recommendations. It enters into the specific landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have an item you’re currently offering online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can change your entire business amazingly. That single word can act as bait.
Despite the industry you run in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section because it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what should take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– therefore triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple techniques that will work for any business design.
Establish and build relationships rapport with your consumers.
You may need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you carry out the info).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a service.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets free of charge.