Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing ideas to fully value the book.
Dotcom Secrets is a great resource if you want to learn from somebody who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online company.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it multiple times to fully comprehend it. Or merely make it your buddy as you set about your online lifestyle organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and sophisticated online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets provides wise insights and methods to:
Existing company owner: If you haven’t begun a service at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of organization, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and proven to produce great results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding service.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you ought to do to fail-proof your company, how to bring in customers, and the tricks to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– since they complement each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your business. You get to find out how to deliver your message and interact value in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is crucial. , if there’s no value, clients and customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already understand about growing a rewarding business. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has altered the way entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different steps of your worth ladder up until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why understanding how to specify your target market is very important.
This secret describes where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most overwhelming aspect of running an effective online company.
Do you truly understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you should take note of and how it can transform your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more qualified clients to your e-mail list and launch a successful product that individuals are all set and willing to purchase immediately.
In developing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their aspects, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and a popular web online marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Don’t simply delight in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your deal. This may look simple but it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise offers great examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. When constructing a service, what a horrible course to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to totally comprehend and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, and even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is fundamental to producing the right kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to fully comprehend when creating a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company suggestions. It goes into the specific landing pages you can create in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
When you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (and even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your entire business amazingly. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what products you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic strategies that will work for any service model.
Establish and construct relationships rapport with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the information).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a company and beginning.
You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.