Matt Loyd Or Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your business right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to completely value the book.

Dotcom Secrets is a great resource if you want to gain from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your business right away.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to fully value it.

However in general, Dotcom Secrets is a valuable resource for anyone seeking to build or grow an online service.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it multiple times to totally grasp it. Or just make it your companion as you go about your online way of life service adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.

How many service books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your business. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online service only.

Do not be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to begin or scale a business and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets supplies clever insights and methods to:

Existing business owners: If you haven’t started a service at all or have no company idea, the book may not be relevant to you.

Item owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.

Confident marketers: If you’re prepared to take steps that might challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and secrets that have been tested and shown to produce excellent results.

Whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a lucrative service.

If you currently have a service, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your company, how to attract customers, and the tricks to significantly boost your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing company or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– because they match each other and attend to beginning and growing an effective business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to discover how to provide your message and interact value in a way that makes individuals want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter someone else’s life.

Both books are advised to entrepreneur who want to end up being more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your company. How does this understanding help your clients and customers?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they obtain from your company?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, worth is crucial. , if there’s no value, customers and clients customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll also provide your customers with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes everything you already know about growing a profitable service. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.

The sales funnel is essential and has altered the way entrepreneurs and services approach sales online.

It works since it takes into account the clients’ habits– and moves them through the various steps of your worth ladder until they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target market is important.

This secret details where your target audience (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for the majority of people. It’s probably the most complicated aspect of running an effective online company.

Do you really comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He reveals you the very best kind of traffic that you must focus on and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it implies you can include more certified customers to your e-mail list and release an effective product that individuals are willing and ready to buy right now.

In creating that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character utilizing these components and their elements, and determine the very best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have actually assisted him to shift into an Attractive Character and a sought-after web online marketer.

Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.

You wish to be able to lead perfect consumers back to your offer. This might look basic however it’s powerful however!

When you’re sending Seinfeld emails, Russell likewise provides good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and tactics for building high-converting funnels are discussed in detail, as well as and what you actually must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. When constructing an organization, what a terrible course to follow!

The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very delighted that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and execute the methods in my own online company.

It not only opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a six-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.

This trick alone is essential to creating the ideal type of page, offer, and traffic that will result in sales.

There’s also the pre-framing concept that you require to totally understand when developing a funnel– particularly if you want visitors and causes trust you more. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve talked about previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive buyers for your services and products.

Once you’ve understood how this works, you can decide which you want to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this area and reveals the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, especially if you have a product you’re presently offering online (and even offline).

I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a particular WORD can alter your entire business magically. That single word can serve as bait.

Despite the market you run in, what you do, what items you provide, or the business design, this is the part that some of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I could not understand this area because it was distinct in its way. I had to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary due to the fact that it reveals what must happen when you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– consequently causing visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Improve your service’ relevance using the worth ladders and sales funnel methods and scripts.

Get tricks to becoming a thought leader in your market.

Basic techniques that will work for any business design.

Build relationships and develop rapport with your consumers.

Cons.

You may require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you execute the details).

The book is ideal for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for growing an organization and beginning.

You’ll encounter a lot of aha minutes while going through the areas. More notably, you’re assisted on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<