Matt Stefanik Versus Russell Brunson Software

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to improve your business immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of internet marketing concepts to totally value the book.

Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has really generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to totally value it.

In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might have to read it several times to completely comprehend it. Or just make it your companion as you tackle your online lifestyle service adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both new and advanced online entrepreneurs.

The number of organization books do you still discover pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company just.

Don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing business owners: If you have not begun an organization at all or have no business idea, the book may not be relevant to you.

Product owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take actions that may challenge your idea of service, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce great results, you don’t desire to fizzle out.

So whether you’re a novice who’s just beginning or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful organization.

If you currently have a service, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the secrets to considerably increase your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and attend to starting and growing an effective organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your company. You get to learn how to provide your message and communicate value in a manner that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will change another person’s life.

Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you want your service. How does this understanding help your clients and clients?

This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re prepared to pay.

In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is key. If there’s no value, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes whatever you already understand about growing a profitable service. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re offering or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is important and has altered the way business owners and organizations approach sales online.

It works because it considers the consumers’ behaviors– and moves them through the various steps of your value ladder till they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why understanding how to specify your target audience is essential.

This secret describes where your target market (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most overwhelming aspect of running an effective online service.

Do you really comprehend how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.

He reveals you the best type of traffic that you must take notice of and how it can transform your organization. The type of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will result in a sale.

Ensure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it means you can add more certified consumers to your email list and launch a successful item that people are prepared and ready to purchase right away.

In creating that attractive character, Russell Brunson specifies the 3 elements you must keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character using these elements and their components, and identify the very best way to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that help to connect and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an Attractive Character and an in-demand internet online marketer.

The Soap Opera Sequence works because it takes advantage of providing value to your subscribers. This ‘worth’ paired with a tempting open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.

The days of uninteresting email series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.

You wish to be able to lead perfect clients back to your deal. This may look simple however it’s effective however!

Russell likewise provides good examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and tactics for building high-converting funnels are talked about in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire vehicle. What an awful course to follow when building a company!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your company. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really delighted that I check out DotCom Secrets a few years ago (and numerous times more because that first time to totally understand and carry out the techniques in my own online organization.

It not only opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.

This trick alone is fundamental to creating the best kind of page, offer, and traffic that will result in sales.

When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely comprehend. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common organization guidance. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper buyers for your services and products.

You can decide which you desire to start with first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and reveals the trick that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (and even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He emphasizes the power of words and how utilizing a particular WORD can alter your entire business magically. That single word can function as bait.

Regardless of the market you run in, what you do, what items you use, or business model, this is the part that some of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what ought to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy. But it’s “undetectable”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– therefore causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Enhance your business’ significance using the value ladders and sales funnel strategies and scripts.

Get tricks to becoming a thought leader in your market.

Easy strategies that will work for any company model.

Build relationships and establish relationship with your clients.

Cons.

You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the info).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing a business.

You’ll encounter a lot of aha minutes while going through the sections. More notably, you’re guided on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<