Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to totally value the book.
If you want to discover from someone who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it several times to completely grasp it. Or merely make it your buddy as you go about your online way of life company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both sophisticated and brand-new online entrepreneurs.
How many service books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to scale a business or start and follow proven ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you have not begun a business at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.
Positive marketers: If you’re prepared to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been checked and proven to produce excellent outcomes, you do not want to fizzle out.
So whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a profitable service.
If you already have an organization, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you must do to fail-proof your organization, how to attract clients, and the tricks to substantially enhance your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to effectively structure your organization. You get to learn how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will change someone else’s life.
Both books are advised to entrepreneur who want to become more successful in their markets. Business owners who are built to see chances in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is key. , if there’s no worth, clients clients customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you currently understand about growing a profitable service. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is essential.
This secret details where your target audience (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s arguably the most daunting aspect of running a successful online service.
Do you actually understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the best type of traffic that you should take notice of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and release an effective item that people are willing and prepared to acquire right away.
In creating that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their aspects, and identify the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have actually assisted him to shift into an Attractive Character and a desired web marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look basic however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also supplies great examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and methods for developing high-converting funnels are gone over in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire car. When developing a business, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your business. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a few years ago (and several times more because that first time to fully understand and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, seven-, and even eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This secret alone is fundamental to producing the right kind of page, offer, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization advice. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your products and services.
Once you’ve understood how this works, you can choose which you want to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have a product you’re currently offering online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire company magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you use, or the business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not understand this section since it was special in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– thus causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium customers.
Section 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your business’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Basic strategies that will work for any service design.
Establish and construct relationships relationship with your customers.
You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you carry out the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a business.
You’ll come across a lot of aha minutes while going through the areas. You’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.