Maximum Leverage Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a easy and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your business instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some knowledge of internet marketing principles to totally appreciate the book.

If you desire to learn from someone who has really made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to completely value it.

But overall, Dotcom Secrets is an important resource for anybody aiming to build or grow an online organization.

So if you’re ready to gain from one of the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You may need to read it several times to totally understand it. Or just make it your buddy as you go about your online lifestyle service experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.

How many organization books do you still find appropriate in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell talks about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a business or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your business. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online organization just.

However do not be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to start or scale a service and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.

Although, DotCom Secrets offers clever insights and methods to:

Existing entrepreneur: If you have not begun an organization at all or have no business concept, the book might not relate to you.

Item owners: If you have an existing product currently, then you can find out methods to double or even triple your sales.

Positive online marketers: If you’re ready to take steps that may challenge your concept of service, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results, you don’t desire to fizzle out.

Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a profitable service.

If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your organization, how to bring in clients, and the secrets to significantly improve your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– because they complement each other and provide for starting and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to effectively structure your company. You get to learn how to provide your message and communicate value in such a way that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will alter someone else’s life.

Both books are recommended to business owners who want to become more effective in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your organization. How does this understanding assist your customers and clients?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, worth is essential. If there’s no worth, clients and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll also provide your customers with a more customized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that changes everything you currently understand about growing a profitable organization. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the item you’re offering or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable value adder mapped out, you might not be able to construct a high-converting sales funnel.

The sales funnel is necessary and has changed the way business owners and services approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder up until they’re all set to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target audience is important.

This secret outlines where your target audience (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for many people. It’s perhaps the most challenging element of running a successful online business.

Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.

He shows you the very best kind of traffic that you ought to pay attention to and how it can change your company. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.

Make certain you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?

As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it means you can include more qualified customers to your email list and release a successful item that individuals are prepared and ready to buy immediately.

In creating that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an appealing character utilizing these components and their components, and determine the very best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that help to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have actually assisted him to transition into a desired internet and an attractive character marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail series are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your deal. This may look basic however it’s effective!

Russell also offers good examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.

This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. When constructing a business, what a horrible path to follow!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your service. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I check out DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and execute the methods in my own online organization.

It not only opened my eyes to funnels and how to build them however also the seven phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction in between having a six-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.

This trick alone is basic to developing the ideal kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you require to fully understand when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times during these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your product or services.

As soon as you’ve understood how this works, you can choose which you want to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books sell millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (or even offline).

I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a certain WORD can alter your whole business magically. That single word can function as bait.

Despite the market you operate in, what you do, what items you use, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was special in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. When the visitor has actually successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and entertaining– therefore triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Improve your organization’ relevance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to becoming an idea leader in your market.

Easy techniques that will work for any business model.

Build relationships and develop connection with your consumers.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the details).

The book is ideal for businesses that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for growing a service and starting.

You’ll discover a bunch of aha moments while going through the areas. You’re directed on how to incorporate the principle into my own business.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<