Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to completely value the book.
If you want to learn from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it numerous times to totally understand it. Or simply make it your buddy as you tackle your online way of life business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
How many business books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business only.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to start or scale an organization and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.
DotCom Secrets supplies clever insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no business concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your idea of organization, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Since you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes, you don’t desire to fizzle out.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to draw in customers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your service. You get to discover how to deliver your message and communicate value in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable company. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you already understand about growing a successful organization. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has altered the way business owners and services approach sales online.
It works since it considers the customers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to specify your target market is essential.
This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s probably the most daunting element of running a successful online company.
Do you truly comprehend how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you should take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and introduce an effective item that individuals are all set and ready to acquire right away.
In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their aspects, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into a popular internet and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of giving worth to your customers. This ‘worth’ combined with a tempting open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look easy but it’s effective nonetheless!
Russell also provides fine examples and composed design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and methods for developing high-converting funnels are discussed in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole car. When developing an organization, what a dreadful course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to fully understand and implement the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is basic to creating the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing concept that you need to totally comprehend when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization guidance. It goes into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and products.
Once you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have an item you’re presently selling online (and even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your whole organization magically. That single word can serve as bait.
Despite the industry you run in, what you do, what items you use, or the business model, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this section since it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what need to occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– thus causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients.
Section 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Simple strategies that will work for any service model.
Build relationships and establish relationship with your consumers.
You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you execute the information).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing an organization.
You’ll encounter a bunch of aha minutes while going through the areas. More notably, you’re directed on how to include the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.