Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to totally value the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to fully grasp it. Or simply make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and innovative online business owners.
The number of organization books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a business or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale a service or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you have not begun a service at all or have no business concept, the book might not pertain to you.
Item owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your idea of service, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Because you lack the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes, you don’t desire to fizzle out.
So whether you’re a newbie who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable service.
If you currently have a company, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you ought to do to fail-proof your service, how to bring in consumers, and the secrets to substantially enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they match each other and offer beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your business. You get to discover how to provide your message and communicate worth in a way that makes individuals want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and get paid to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your organization?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it concerns building a sustainable company. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you already understand about growing a rewarding organization. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually changed the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to define your target market is essential.
This secret lays out where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for many people. It’s perhaps the most daunting aspect of running a successful online business.
Do you actually understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the best kind of traffic that you should take notice of and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you finally establish an attractive character. When you’re effective at it, it suggests you can add more qualified consumers to your e-mail list and introduce a successful item that people are all set and ready to purchase immediately.
In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their components, and determine the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually helped him to shift into a sought-after web and an appealing character marketer.
The Soap Opera Sequence works because it profits from offering worth to your customers. This ‘worth’ combined with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This may look simple however it’s powerful!
When you’re sending Seinfeld emails, Russell likewise supplies good examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and strategies for constructing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. When building a service, what a terrible path to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and execute the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is fundamental to creating the right kind of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to totally understand. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your services and products.
You can choose which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have an item you’re currently offering online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire company magically. That single word can serve as bait.
Despite the market you run in, what you do, what items you provide, or business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this section because it was unique in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what must take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and entertaining– consequently triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your company’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy techniques that will work for any business design.
Establish and construct relationships connection with your customers.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you execute the information).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and starting.
You’ll stumble upon a lot of aha moments while going through the areas. More significantly, you’re directed on how to include the idea into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.