Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing concepts to completely value the book.
If you desire to find out from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
However overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online service.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it several times to completely understand it. Or simply make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
How many company books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization just.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a service or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You must think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you haven’t started a service at all or have no service idea, the book might not pertain to you.
Item owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your idea of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific results, you do not desire to fizzle out.
So whether you’re a newbie who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding organization.
If you already have an organization, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you ought to do to fail-proof your service, how to attract clients, and the tricks to significantly boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and offer beginning and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your organization. You get to learn how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and make money to share messages that will alter another person’s life.
Both books are advised to company owner who want to become more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is key. , if there’s no value, clients and customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more personalized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already learn about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is very important and has actually changed the method business owners and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder up until they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is essential.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s perhaps the most daunting element of running a successful online company.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the very best type of traffic that you ought to take note of and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it indicates you can add more qualified customers to your e-mail list and launch an effective product that people are ready and prepared to acquire right away.
In creating that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their elements, and identify the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and an in-demand web online marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look easy but it’s effective!
When you’re sending Seinfeld emails, Russell likewise provides excellent examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire automobile. What a terrible course to follow when constructing a company!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your service. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully comprehend and carry out the techniques in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a 6-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, offer, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to completely comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization recommendations. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your services and items.
You can decide which you want to start with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, especially if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a particular WORD can change your whole service amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you provide, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to purchase. However it’s “undetectable”– which indicates there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thereby triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your company’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic methods that will work for any service model.
Build relationships and develop relationship with your customers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you implement the information).
The book is ideal for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing an organization.
You’ll stumble upon a bunch of aha moments while going through the areas. You’re assisted on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets free of charge.