Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally appreciate the book.
If you desire to discover from someone who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to fully value it.
But in general, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online service.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it numerous times to totally comprehend it. Or just make it your companion as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and advanced online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online company just.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale an organization and follow proven ‘faster way’ that has actually been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you haven’t started an organization at all or have no organization concept, the book may not pertain to you.
Product owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your idea of company, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t want to fizzle out because you lack the skillset, tools, and tricks that have actually been tested and shown to produce fantastic outcomes.
Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable organization.
If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you must do to fail-proof your business, how to draw in consumers, and the secrets to considerably improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– because they match each other and offer starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your business. You get to learn how to provide your message and communicate worth in a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to company owner who wish to become more successful in their industries. Business owners who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is crucial. , if there’s no value, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a profitable business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has actually changed the way entrepreneurs and organizations approach sales online.
It works since it considers the consumers’ habits– and moves them through the various steps of your value ladder up until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to define your target audience is very important.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most complicated aspect of running an effective online organization.
Do you truly comprehend how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.
He shows you the very best kind of traffic that you should take notice of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more certified customers to your e-mail list and introduce a successful product that people are ready and willing to buy immediately.
In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these components and their components, and identify the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail design templates that have actually helped him to transition into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on providing worth to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look easy but it’s effective nevertheless!
When you’re sending Seinfeld emails, Russell likewise offers great examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and strategies for building high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when developing a business!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to fully comprehend and execute the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.
This trick alone is essential to producing the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you need to completely comprehend when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization recommendations. It enters into the particular landing pages you can create in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have an item you’re currently offering online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your whole company magically. That single word can serve as bait.
No matter the industry you run in, what you do, what products you use, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was special in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently causing visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last section is short but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your service’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Basic techniques that will work for any organization model.
Build relationships and establish rapport with your consumers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the details).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a service and beginning.
You’ll stumble upon a lot of aha moments while going through the sections. More importantly, you’re guided on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.