Mike Dillard Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your organization immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing ideas to fully value the book.

If you want to find out from someone who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company immediately.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.

But in general, Dotcom Secrets is a valuable resource for anyone seeking to build or grow an online business.

So if you’re ready to learn from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it several times to completely understand it. Or simply make it your buddy as you go about your online lifestyle service adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.

The number of business books do you still find appropriate in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a effective and transformative book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.

But do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to scale a business or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to think about another book.

DotCom Secrets provides clever insights and methods to:

Existing company owner: If you haven’t started a company at all or have no organization concept, the book may not be relevant to you.

Product owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.

Positive online marketers: If you’re prepared to take actions that might challenge your concept of company, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and shown to produce excellent outcomes, you don’t want to fizzle out.

Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful service.

If you already have an organization, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you need to do to fail-proof your service, how to attract consumers, and the tricks to significantly boost your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they match each other and attend to beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your company. You get to discover how to deliver your message and interact worth in such a way that makes individuals wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will change another person’s life.

Both books are suggested to business owners who wish to end up being more effective in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your service. How does this understanding help your clients and consumers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they obtain from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable organization, value is essential. , if there’s no value, clients clients customers will leaveCustomers

.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a rewarding organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is essential and has actually changed the way entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into account the clients’ habits– and moves them through the different actions of your value ladder till they’re all set to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target audience is very important.

This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for most people. It’s arguably the most difficult element of running an effective online company.

Do you really comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He reveals you the best kind of traffic that you ought to focus on and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.

Make certain you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it means you can add more competent customers to your e-mail list and introduce a successful item that people are ready and prepared to acquire right away.

In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these elements and their components, and determine the very best way to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that help to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually helped him to transition into a desired internet and an attractive character online marketer.

The Soap Opera Sequence works because it capitalizes on giving worth to your customers. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting email sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.

You wish to be able to lead ideal clients back to your deal. This may look easy but it’s effective!

Russell likewise supplies good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and methods for constructing high-converting funnels are discussed in detail, along with and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a horrible path to follow when building a service!

The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and execute the methods in my own online organization.

It not only opened my eyes to funnels and how to develop them however also the seven stages that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, 7-, and even eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.

This secret alone is basic to producing the ideal type of page, deal, and traffic that will lead to sales.

When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally understand. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business suggestions. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and products.

As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, especially if you have a product you’re currently selling online (and even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He highlights the power of words and how utilizing a certain WORD can change your entire company magically. That single word can serve as bait.

No matter the industry you run in, what you do, what products you provide, or business model, this is the part that some of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it shows what need to happen once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. But it’s “undetectable”– which implies there’s no aggressive or deception included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and amusing– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your company’ relevance using the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your market.

Easy techniques that will work for any company model.

Build relationships and establish rapport with your consumers.

Cons.

You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the info).

The book is ideal for services that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a service and beginning.

You’ll stumble upon a lot of aha moments while going through the sections. You’re directed on how to include the principle into my own company.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<