Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing concepts to completely appreciate the book.
If you want to learn from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.
So if you’re all set to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to completely comprehend it. Or just make it your companion as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it pertinent to both new and advanced online entrepreneurs.
How many business books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online company only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to scale a company or start and follow proven ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.
DotCom Secrets offers smart insights and methods to:
Existing company owner: If you have not started an organization at all or have no business idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take actions that may challenge your idea of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and tricks that have been tested and shown to produce excellent results.
So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you already have a company, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you should do to fail-proof your service, how to bring in customers, and the tricks to considerably improve your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they match each other and provide for beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your company. You get to discover how to provide your message and interact value in such a way that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, worth is crucial. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your clients with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you currently know about growing a rewarding company. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually changed the method business owners and businesses approach sales online.
It works because it considers the customers’ behaviors– and moves them through the various steps of your worth ladder up until they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret outlines where your target audience (i.e., customers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s perhaps the most daunting element of running an effective online business.
Do you truly understand how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation expertise.
He shows you the very best kind of traffic that you must take note of and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Ensure you do not avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it indicates you can add more competent clients to your email list and release an effective product that individuals are ready and all set to acquire right away.
In creating that attractive character, Russell Brunson defines the three parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their aspects, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and a sought-after internet marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘value’ paired with a tempting open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You must be strategic and purposeful about it anyways.
You want to be able to lead perfect customers back to your deal. This might look easy however it’s powerful nevertheless!
Russell likewise offers fine examples and written templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful course to follow when developing a service!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and several times more since that very first time to completely comprehend and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them however also the seven phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to producing the best type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to completely comprehend when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your product or services.
When you’ve understood how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have an item you’re currently offering online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire service magically. That single word can act as bait.
Regardless of the market you run in, what you do, what items you provide, or business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area since it was unique in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what should occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. But it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thereby causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your company’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Easy methods that will work for any company design.
Establish and build relationships rapport with your clients.
You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the information).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing a service and starting.
You’ll encounter a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.