Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to completely understand it. Or simply make it your buddy as you go about your online way of life business experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and new online business owners.
The number of company books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service just.
However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a business or begin and follow tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing business owners: If you have not started a service at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You don’t wish to fizzle out because you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic results.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a profitable business.
If you already have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you should do to fail-proof your company, how to attract clients, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your service. You get to discover how to provide your message and communicate value in a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who want to become more successful in their markets. Business owners who are constructed to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it comes to building a sustainable company. If there’s no value, customers and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also supply your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is very important and has altered the method entrepreneurs and businesses approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to specify your target audience is essential.
This secret lays out where your target market (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most complicated element of running an effective online service.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the very best kind of traffic that you need to take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will cause a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can add more competent consumers to your e-mail list and release a successful product that individuals are prepared and ready to buy immediately.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and identify the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have assisted him to transition into a desired internet and an appealing character online marketer.
Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email sequences are over. Do not just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly link with. You need to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple but it’s powerful however!
When you’re sending Seinfeld e-mails, Russell also supplies great examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are gone over in detail, along with and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole car. When constructing a business, what a horrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and carry out the methods in my own online service.
It not just opened my eyes to funnels and how to develop them but also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, 7-, and even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This trick alone is basic to developing the ideal type of page, offer, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to completely comprehend. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization suggestions. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re presently offering online (or perhaps offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can change your whole organization amazingly. That single word can act as bait.
Regardless of the market you run in, what you do, what products you offer, or business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section since it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it reveals what need to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. It’s “invisible”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ relevance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Simple strategies that will work for any service model.
Establish and develop relationships relationship with your customers.
You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you implement the details).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and beginning.
You’ll discover a lot of aha minutes while going through the sections. You’re assisted on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets free of charge.