Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely appreciate the book.
If you want to learn from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anyone wanting to construct or grow an online company.
So if you’re all set to gain from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it numerous times to totally understand it. Or merely make it your buddy as you go about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale a company and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets supplies clever insights and techniques to:
Existing company owner: If you have not begun a business at all or have no business idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your concept of company, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. You don’t want to die due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce fantastic results.
Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you already have a business, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to draw in clients, and the secrets to considerably improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– given that they match each other and attend to starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to effectively structure your service. You get to learn how to deliver your message and communicate value in a manner that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and earn money to share messages that will alter someone else’s life.
Both books are advised to company owner who want to become more effective in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your service. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it comes to developing a sustainable organization. , if there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters whatever you already understand about growing a successful organization. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is essential and has altered the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the different actions of your value ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to identify or serve them. That’s why understanding how to specify your target market is important.
This secret lays out where your target market (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for most people. It’s arguably the most daunting aspect of running a successful online business.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He reveals you the best kind of traffic that you ought to take note of and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it means you can add more competent clients to your e-mail list and launch an effective product that individuals are ready and prepared to buy right away.
In creating that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually helped him to transition into an Attractive Character and a sought-after internet marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of boring email series are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your deal. This might look easy however it’s powerful nonetheless!
Russell likewise provides good examples and written design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and methods for developing high-converting funnels are discussed in detail, as well as and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. What an awful course to follow when building a company!
The trick here is leveraging on other individuals who already have a successful funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and execute the methods in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, and even eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is basic to producing the right type of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business suggestions. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re presently selling online (or perhaps offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a specific WORD can change your whole service amazingly. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not grasp this area because it was distinct in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it reveals what must take place once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thus triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ importance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Basic techniques that will work for any company design.
Build relationships and establish rapport with your consumers.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the info).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing an organization.
You’ll discover a bunch of aha minutes while going through the areas. You’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.