[Music] Hello today hikers welcome to this Podcast episode in today’s episode we Are going to be trying a new format with The podcast where mark and i Are going to be covering some of the Latest news in the industry And why we think they’re important and Essentially give you our take on this And it’s going to be Interesting because as you know mark and I tend to disagree a lot so i can’t wait To see what debates come out of this Should be fun so let’s get started [Music] Hey everyone welcome back to your toy Hacker podcast so as i was saying in the Intro We are going to be trying a new format Today where we’re going to be covering Uh some of the news and by the way if You’re on youtube Uh now we actually have chapter under The video so if there’s a topic that Doesn’t interest you then You can skip it but a topic that i know You’re not going to want to skip Is the one that we’re not going to give Up which is how’s it going mark i like How In the last week’s episode there’s an Actual chapter called how’s it going Mark i feel like I need to start coming out with more
Witty answers to this Yeah i think so well i’m obviously not This week It’s okay um well let’s just jump into This then i guess i’m assuming you’re Okay i’m assuming you’re okay i’m fine Thanks for asking Um but let’s jump let’s jump into this Right away And i’m actually gonna let you take this One because you prepared it which is Going to be the Google web stories yeah so interesting New development i guess coming out of uh Google they’ve released a new beta Version of A wordpress plugin and some developer Guidelines For this web stories thing think of it As kind of like Google’s answer to instagram stories or You know tick tock short videos um Where google doesn’t really have any Kind of content Like that to serve but it’s insanely Popular There’s like short bite-sized clips or Videos Um kind of often that tell a story in Like succession with several several of Them you guys all know what i’m talking About Um but it appears that google wants in On the action somehow so they’ve they’ve
Made this plug-in available Which allows you to create this on your Website It’s not like uh it’s not a replacement For canva it doesn’t let you Design and draw it’s more just to have All the markup and Schema or whatever the design no no Designer is pretty good i don’t know if You Check the plugin on github well i did And actually it really looks like i mean It’s not on canva But it’s like it’s the same you can drag And drop images etc Inside wordpress as a plugin and it’s Really good i was very surprised It even made me think like what if Google made a page builder because it’s Really like not that far actually Um and it’s uh and it’s very good so It’s like you can do Pretty decent designs with this actually And i was Surprised and one thing that i noticed As well because The question i’m always asking with These things is like how do i drive Traffic to like an affiliate offer a Sales page or something it’s like What’s the point of the format if i’m Unable to monetize it Um but actually any text element on These stories can be a link and you can
Add a link to this Meaning you can actually like put arrows And like put things like click here etc So you could make like let’s say You know like the 10 10 best treadmills And then you could just have like a Story where you just go through And each one has an affiliate link and People will be able to click and you Actually they actually mention affiliate Links in the documentation On the blog post and they just say well As long as it’s like Per slide you only have one affiliate Link and it’s not abusive then it’s fine To do that actually so Um it’s going to be an interesting one Depending on how much exposure they give To the format because obviously right Now Uh the only place where google does Stories is youtube So on youtube mobile you have stories And i’m actually wondering if they’re Gonna mix these together with The stories that people put on their Site if the format takes off at all Because google is well known for doing Products that don’t take off at all yeah So I’m i’m quite curious about that But at the same time i can see a mobile Yeah it’s very heavily Mobile focused so the formatting that it
Wants you to To apply it’s like portrait you know so It would fit on a phone screen it’s only For mobile they won’t show it on desktop For sure like it’s not it’s not even Gonna be shown on this stuff Um i think it’s just gonna be i’m very Curious to see if they will have their Own serps Because if if it is on subs and it’s Because Stories are very much going where else Is it gonna be They say it might be on subs but they Say on google images They say on um google discover Which i could see that it’s like you Know google discover they could have Like kind of like a story feed on top or Something for bazel like the publishers You follow something like this And then uh and then they could promote Their blog post or whatever I could see that like kind of like a Soft subscribe right they do that with Youtube right it’s like youtube you Watch two or three videos from Like youtube is not really subscription Based anymore it’s just subscribing it’s Just a signal but If you’re watching like two or three Videos from the channel you’ll just see Them all the time in your feed Recommended videos etc so there’s a
There’s a soft subscribe based on your Engagement And i can see them do the same thing With websites and then using Uh in discover see all like it’s like One of my predictions for this year was That they’re going to put google Discover in new chrome tabs right Um and um and i’m very surprised it Hasn’t been done yet but You know especially if they’re pushing For this and they’re pushing this in Google discover that would make a lot of Sense that it would be new Can you imagine how addictive that would Be if you see stories every time you Open a new tab Yeah um this is like this is like the The searching without having to type Your keywords Yeah kind of search yeah it’s like Subscribing’s research basically Like it’s um like self-subscribing Research the same way as like you Consume content on youtube Which i think i think youtube is the Model google is going after anyway like It’s like youtube is like a pure Engagement based model And the thing is like because because These stories are hosted on amp Right so they’re hosted by google on Google servers Meaning google can see all the
Engagement metrics they want for these Sites and use these metrics Legally versus like you know they they Can’t really They don’t really use your analytics Data to like rank your site it’s like They can use the webmasters console data But They don’t have javascript on your site So they can’t tell how long people on Your site that well etc But these data they can totally use it Because it’s hosted by them Because it’s amp and so as a result it Gets Searched closer to something uh Like youtube you know which uh yeah i Could see that i’m liking with With anything like this uh it’s one of Those things like you you Keep you need to keep an eye on it and To start sort of like Observing how it’s being used it’s not So good It’s not like drop everything and and Jump on this straight away Like uh you know people have been saying That about voice search for For years but it hasn’t really happened In that way Uh so keep keep an eye on it and uh play Around with it but don’t Don’t um waste too much time on it right Now i’ll just keep an eye on it i’m not
Even like gonna play with it that much i Mean i might just play with it just like For tory hacker like if someone asks me I can answer but Like i wouldn’t waste your time on this Now like nobody drives traffic from this Nobody has made money from this Yeah but the the wordpress plugin i Didn’t quite get how it works so like You It allows you to embed this in it like Creates a gutenberg block or something Right I think it just basically creates a post Basically it’s kind of like a post type You know Um an outpost type will just be like Here for For this format and through amp only so It’s basically you’re creating a post Type for google basically Kind of and it’s like it’s not really Going to be visible on the rest of your Site or something you know It’s interesting let’s let’s see um it Could be a bigger move towards the emp That they’re preparing as well it’s like They make it more of a ranking factor on Mobile et cetera Um quite curious about that because what It does the problem is amp The biggest problem with amp is you can Do like opt-in pop-ups and things like That
It’s you are limited in call to actions How you’re making them etc but i think It’d be a smart way for them to just get Rid of all the The call to actions they hate for user Interface On mobile be like well you know what amp Is like a massive ranking factor now and You’re gonna have to deal with that And uh and then it just like removes all That stuff so then Let’s see it’s it’s an interesting movie I think it tells a lot about their plans Actually More than the actual stories and i think That’s that’s that’s not really being Covered by people who talked about this Uh i i know income school was saying Like oh you guys should get started now Et cetera et cetera I’m i’m so me like people are gonna just Waste their time right now i think like And we don’t know and google is known For making stuff that fails you know So i’m i’m quite i’m how’s your google Plus account these days anyway Exactly it’s like well there’s so many Google wave that was trying to replace Email And like there’s like there’s so many at Some point Google plus was youtube comments as well And like it’s it’s Yeah all this stuff is gone you know and
Uh if you google uh google graveyard You’ll see how many Felt products they have um anyway Uh anything else to say on this one i Should jump The next one is also a very interesting One which i’ve seen people talk about on Multiple facebook groups which is this Open ai gpt 3 which is a new api that Came out Open ai is like uh it’s kind of like an Association For ai that’s trying to like push ai in The right like So that it’s not owned by like a giant Company like google or something but Something that’s like Uh accessible to everyone and open Source etc And they came up with an api that Creates pretty good Written content and um there’s actually A full blog post written With that api and i will put the url Below if you’re on the video but i’ll Say it right now it’s a Marauds.com um and then check the latest Blog post because it’s a it’s a terrible Year Yeah the computer generated text is is Really good And there was a tweet that i think Summarized you know why it’s like this Kind of text
It says gpt3 often performs like a Clever student who hasn’t done their Reading trying to their way Through an exam Some well-known facts some half truths And some straight lies stung together in What At first looks like a smooth narrative So It’s not gonna replace like expert Content but you know when i read that You know what it reminded me Bad freelance writers they reminded me Of that And um and it’s a it’s an interesting Point because i think um I think uh obviously It’s not gonna be now because the the Cost to actually run this is very high Still In terms of uh compute computing power It’s actually more expensive than paying A writer at this point so like a a bad Writer is still cheaper than the ai And i think they’re really happy about That right now but Obviously as time goes all technologies Tend to become cheaper more affordable And more widespread Um and and it’s a little bit of a scary One the fact that the resources are Required are pretty high because What that means is that big media Company might have access to this before
Smaller publishers and that means Because it requires infrastructure Because it requires a minimum investment You might need like a server farm to run This properly et cetera but like For big publishers it makes sense to to Do that If the content is is good enough um but I’m actually wondering if google is not Just going to take this api and maybe Like kind of like run the antidote to That so that they can actually Identify if it’s been written by this or Something like this Uh i guess it depends on the costs but Uh yeah another another thing that might Happen is a Software service solutions that allow Most people to access this so like If someone makes a sas where like Everyone chips in their 99 dollars a Month or something then Eventually most publishers would have Access to this the question is what do We do when you can just input a keyword And get an article like is there Like this is not something you compete On anymore so like I think it’s just gonna go back to Actually you need like a real Expert article that go past this Bullshitting ai Api you kind of already do need real Expert article
You know well not always let’s be honest Like Some people rank with content i Mean i i’ve Looked at this in general the trend is Getting less and less Like that i think i think from a user From a user’s perspective though I think a lot of people will care about Whether they’re reading an article Written by a human or not so you’ll see Sites With some kind of like seal hey this is Written by a real person or Or making more of an effort to put that Out there yeah I think that’s going to be the thing There’s going to be the anti anti-ai Readers and people um but yeah i think It’s uh i think overall a lot of seos Are excited like Oh my god i’m gonna build a content Strategy around this and like Deploy a hundred thousand pages etc i Think from the moment this thing exists Then this kind of content has no value Anymore you know it’s just like Because everyone can do it it’s kind of Like gold is expensive now but if Everyone had a hundred tons of tons of Gold in their backyard Nobody would care about gold um and uh And it’s kind of the same thing with This kind of content
Which um which makes me wonder if the Seo industry is not reading this whole All wrong actually and And like making the wrong predictions Around this Because especially if people start doing Sas around this et cetera then Yeah it’s just going to be like these Comments is going to be complete filler And And kind of useless you know it might be Useful for writing like Social media updates from an article and Things like that you know like Kind of like repurpose content and i Could see that work But like actual original content and Making your whole content strategy this I think i think you’re delusional to Think that this is gonna be the way I mean i run websites i think i think Initially at least You know eventually it will just be Become you know 50 years from now or A hundred years from now it’ll be uh It’ll be way better than any human so Yeah you know but it’s so it’s a matter Of when not if but I i don’t expect this should just be a Cliff edge where everything suddenly is Right but The funny thing is like think about the Story the story about stories right Google pushing stories
Um why is google doing that because People have don’t have the attention Spent to read proper text articles in The first place So we built ai that writes text i don’t Think it’s specifically that i think It’s to Because there’s like a to compete with Instagram tick tock that kind of stuff And it doesn’t have A platform for that kind of content Because it’s all social media based at The moment right I know i know but like i still have a Feeling that essentially as people Consume more these kind of like story Type content and youtube videos et Cetera they consume less written content You know Um or they consume more content overall Which some people do i’m sure But um yeah it’s it’s it’s an Interesting one but I’m i think at the beginning a few Companies will use it because they’ll be So expensive and these companies will Have a competitive advantage for a while And as soon as it becomes widespread Then it’s just gonna be like nothing It’s just gonna be worth Nothing anymore um there might be a Short window of time where it’s gonna be A bit interesting but let’s see how it Goes uh anything else on this story
No let’s move on to the next one i think Which was uh mediavine So they have released um some pretty Cool data actually it’s the first time I’ve seen a Data post like this just from them um Showing traffic statistics across their Entire network Anonymized of course and how Covert 19 coronavirus situation has Affected Uh traffic to different categories of Websites which was was kind of Interesting So we’ll put a link to it and if you’re Watching on youtube we’ll put the actual Graph on On the screen as we’re doing this but Essentially there’s a Uh there’s a big hump as you would Imagine when Lockdown first of sort of happened and Um Everything sort of started shutting down And everyone started doing more stuff Online And where we’re at right now as we Record this at the end of july 2020 things have kind of gotten back to Normal more or less we’re still sort of Up was that like 10 15 percent uh traffic overall Um compared to this time um of over the Previous year but at one point
You know the average site was four uh up 45 Um in in terms of traffic and we Certainly saw that across Um one or two affiliates as well yeah Um and it sort of went away to like Mitigate the amazon changes that were Yeah we were mentioning that i’m happy This data backs this up actually because This is hard data on many sites that Backs this up where we were like well The amazon drop sucks but Uh on the other end most people are Having way more traffic than they should Right now And so that kind of makes up for quite a Bit of it And uh and that’s absolutely been the Case so far obviously That’s that’s i’ve seen that start to Decline a bit though since then so it’s It’s Starting to starting to hit the the Bottom line a bit more Um at the moment but what was what was Actually quite interesting is they they Broke it down by By category so you know you’d expect Parenting or food and drink these kinds Of things To be way up obviously travel was way Down but other things as well which i Wouldn’t have initially thought of like Fashion
Um i guess people aren’t going out in Public so they don’t care about You know buying a new shirt they’re not Showering anymore Yeah so i mean speak for yourself but Um if you guys i’m french i never shower You know yeah smell like onions the Whole time So if you want to uh check out that uh Data then Head over head on over to uh that Sidewalk yeah it’s really good And the next one i want to talk about is Uh wordpress 5.5 coming out actually With a lot of like kind of like under The hood improvements and things that People have been doing plugins Including things that you do is uh page Builders actually this info comes From wbcrafter which is a world pressure That i recommend i like it i follow them And i think it’s really good Um and so there’s a bunch of like cool Things uh coming to wordpress that Will change a little bit the way you Build your site so the first one is Uh auto plugin themes and updates you Can turn it off if you don’t want to do That I will turn it off personally because uh You know how these things can break your Site sometimes i like to make a backup Of our sites before we update these Things so
Um yeah it’s probably something that Will tell people to do to to turn it off There’s going to be site maps done Natively by wordpress so your ico plugin Want to do that Not a big change really like you’ll just Turn it off in your seo plugin that WordPress do that Native lazy loading for images as well Which is nice is going to Natively improve the speed of what Precise that haven’t really worked on Their page speed That’s pretty good and the biggest one Is really they’re improving gutenberg a Lot to Feel a lot more like a page builder um So A few things that they’re adding are Device preview so now you’ll be able to Preview your pages on mobile on tablet And on desktop Which is really nice when you’re editing These things um you’re gonna Also the interface is gonna look a lot More like a page builder you have like a Site panel on the left with your widgets That you can drag and drop so very much Like elementor or thrive architect or Many of the plugins that people are Using that are following this podcast You’ll be able to make these block Patterns which are essentially sections That you can
Pre-make with a bunch of widgets and you Can just drag and drop them in there so Imagine you’re doing like a roundup Review for example then maybe you have a Single product spotlight with like a box And like an image and then some Headline and some text and a button for Example well you can save that as A block pattern and just like put like Put these and just edit them so you Don’t have to rebuild it every single Time which is quite nice You even have a blog directory that Allows you to find blocks that you don’t Have in gutenberg yet but you can one Click install the plugin From the editor and actually Um yeah actually like have it right away And be able to add stuff And you also have an inline image editor So you’ll be able to crop images you’ll Be able to Add some filters on them etc so there’s Going to be a pretty decent It’s not again not on the level of like Something like canva or like Photoshop or something like this but Pretty good for example like one thing That Really makes blog posts look much nicer Is when the image is the same size like The images are the same size but Sometimes the original image is not Always the same size
It’s really easy to do with that new Inline image editor and you don’t have To load another page to do it etc it’s All like quite dynamic So it’s really easy to do so that’s some Of the few some of the changes that are Coming to wordpress It’s going to be pretty cool usually WordPress they don’t tell you when these Things are released it’s usually like When it’s ready So i would expect you the next year like Our course update so yeah Pretty much yeah so which is a really Good approach do we have Do we actually have a approximate Release date for for wordpress 5.5 then I’ll be honest i didn’t check um okay But usually usually It’s quite dynamic the way they pick These things because wordpress is done By contributors right it’s like it’s uh It’s kind of like an open source project Done by contributors so it’s like it’s a Little bit more up in the air but Um usually when these beta drop like It’s usually within a month or two you Know yeah so let’s see when i Really like want to have a bit of a call Back to i think it was a Year and a half ago the end of 2018 we Did the podcast when gutenberg First came out and everyone was like oh This is terrible switch back to classic
All that kind of stuff but it’s really Good now and it’s only going to get Better and You know elementor other page builders They’re They’re reaching a point they’re not Quite there yet but the They’re getting closer to sort of like Parity level where where You you can kind of get away without Anything and just just Yeah i was testing it actually i was Testing it for some course updates i was Testing the Cadence uh page builder which actually They talk about it’s not page builder It’s blog builder so it’s based on Gutenberg but they add more Functions to it and uh it’s pretty good But you know what uh What what floor i found it’s like for All these kind of like add-ons the The quality of the like the amount of Divs etc that you have in the html Was the same as elemental and so as a Result i was like Like it’s like i was like there’s no There’s no point giving you an elementor That has more functions And uh and in the end like um okay it’s It’s still a bit bloated it’s not Perfect like the the core return work is Very clear Like you know you know you do at least
Or something and it’s clean yes channel Like they But as soon as you get into plugins that Add extra blocks and all these things And the quality of the code like drops Almost to page builder level to the Point where it’s just not worth Uh giving up on this you know and um so So far I’m sticking to elementor and they’re Adding a lot of cool stuff elementor as Well Not really the topic but they’re adding Like um you can put your brand colors And you like It would be really easy in the color Picker you pick you have like your main Color your accent color etc and you’ll Be able to brand everything But your whole site in one click et Cetera so they’re doing some cool stuff So so far because elementor is not an Expensive tool it’s 49 A year i think um i think it’s worth it Still To be honest um you want to pick the Next one yeah so next one is On g suite so they are introducing Um i don’t does it have a name yet it’s Basically Uh it’s just a redesign it’s basically Slack functionality for g Suite so at the moment if you if you Use slack or discord or any sort of
Similar tool Um it’s a chat tool right it’s really Nice it works The search function’s awesome it’s just Very well well built Most businesses use something like this Uh you have different channels and you Can have feeds and stuff Not discard your channel um i mean if You want it for free you know Yeah yeah um but with with this it’s Bringing that all into the g Suite ecosystem so you can seamlessly Go from your email to your calendar to Your drive To this chat uh to a video call Uh meetings as well hang out missy’s Better than uh Honestly for me it’s better than zoomer And it’s better than uh yeah he’s better Than Honestly i don’t understand why zoom got So popular Um this year you know everyone uses a Verb let’s zoom each other Um but google me is free And way better quality um yeah so What’s interesting is that this is this Is a realistic Slack alternative for us and i think the Road map For our business is probably going to Exclude slack in the near future if this Does what it what it says it’s going to
Do What’s even more interesting though is They’ve built a task management system In there which it doesn’t look anywhere Close to the Complexity that asana has at the moment It’s something more akin to you know Stock Base camp where you if you if you have Like basic needs you can Can kind of like organize a few tasks to Sign them set deadlines that kind of Thing But the fact that they’re getting into This world and bring it all into one Ecosystem i think is fantastic quite Nice If if we have the ability to do you know A lot of the advanced stuff That asana can do within the same Ecosystem Um it’s a very i think it’s a very Compelling move uh reason to move over Yeah i think this whole like work from Home thing made them invest a lot in This And like obviously working remotely is Something that’s gonna Stay to some extent even if like Obviously when things get better people Will go back to offices i think some People want to stay at home I think some now that the companies have Had to figure it out i don’t think
It’s as much of an issue as it used to Be um So a lot of big companies as well They’re being they’re being very very Cautious Um i guess they don’t want to get sued Or you know they Actually genuinely care about their Employees um but they’re saying like you Know you don’t have to go back to work In the office until there’s a vaccine or It’s optional you have to opt in if you Want to go in They’re not going to force you to to go So yeah it’s only going to Um go on i mean it’s going to go on for A time it’s a big market for them it’s a Bigger market this year like the market Just got so much bigger that it’s worth For them to invest and uh and try to get Market charging Um okay let’s jump on the next one which Is actually completely different which Is good i mean still tools i guess Uh uber suggests new chrome extension Which is actually pretty good um It’s it’s kind of like keyboard Everywhere like everyone’s been trying To replace keyboard everywhere since um Since uh it’s been uh like yeah It became paid basically and yeah like a Server has tried to do it which They have a pretty good extension too And uber suggests now gives you
Such volumes inside uh youtube and Inside amazon i think which is quite Interesting for you for both of these But also they give you really good stats Trends et cetera inside google search When you’re just searching And uh yeah and i wanted to add to that Uh And a bit of an update to uber suggest So now they’re actually paid As a tool there is a free version but You don’t get so much Anymore but the paid version is Surprisingly good value like It’s not good enough for me to use it as A main tool so for example One thing that annoys me i tweeted i Need pata but he didn’t reply to me so Please just spam him or like retweet my Tweet or something Um but um one thing that is is missing For example is like you put a single url And it won’t give you The estimated traffic for that url it Can only give you estimated traffic for The root domain which is You know not so great you’re unable to See which pages get the most traffic etc So There’s a bit there’s a few things here And that are not so good but for example I You know when we did the keyword tool uh Podcast you know where i said like all
The traffic Estimates are not so good etcetera i Actually tried it on uh on ebay Cigarettes it was the closest to the To the real one which uh was very Surprising to me Uh i don’t know how to do that i don’t Know whether what the data comes from Etcetera as you can see near patel Doesn’t reply to my tweets so So it’s pretty simple but um but yeah It’s like it’s a it’s an interesting Well an interesting Budget tool um not good enough yet for Me to say this should be your main tool But you know keep an eye on it it’s it’s Actually becoming quite interesting it’s Much cheaper than the competition as Well how much is what they give sir You can start at 29 per month i think i Saw someone saying that they had a Lifetime deal on at the moment or Yes they have as well they have uh i Can’t remember it’s a few hundred Dollars Um but the thing is like they don’t Really have their like permanent Business model at this point They’re still figuring it out it seems They’re changing it all the time right So it might be It might be good or it might be not so Good you know it might go back to free And then you paid lifetime you know and
It’s like Yeah so the 29 dollars you can toggle it And you get 290 lifetime um which If they kept developing it would be a Really good deal it’s one of these Things that people will look back at in Like five or ten years and be like holy that was amazing you know Unless they unless they like stick all The new features in like a More premium plan yeah yeah that way It’s definitely access And that’s one of these things right and You can see they’re experimenting They’re changing the price regularly Like this lifetime thing didn’t exist a Few weeks ago And so it makes me it like makes me Worry of like investing Into a lifetime thing right now But uh i’m still seeing good things from Ubersuggest and this extension is Another Pretty good thing and overall it’s done Better than i expected at the beginning And it’s It’s not on the level of hrs icm rush at This point but it’s also much cheaper so It’s like for people who are budget Conscious on tools it’s it’s Not it’s not a bad tool you know Do you want to take the next one yeah so Next one’s around transferring
A website to a new owner and what to do With the amazon links this This actually came up in the authority Hacker pro community This month um a guy by the name of ron Stevansky actually sold his website And wasn’t quite sure about how to Remove the links and for the new owner To take it over for anyone who doesn’t Know When you sell a site that is monetized With amazon you can’t actually transfer Your amazon Associates account over to the new owner They need to have an account so Essentially they need to change all of The links from Your your code to their code which can Be a bit of a pain in the ass depending On how you’ve you’ve set it up A common mistake a lot of people do is That they use the Amazon site stripe the shortened link That am zn Dot or am dot zn forward slash And then whatever so it was like a bitly Link essentially Um but the problem with that is that you Can’t Edit the the the tracking code properly You need to just completely replace it Yeah yeah and there are there’s a way um In fact Mark jenner one of the infamous
Notorious Authority hacker pro members um he Posted this this Absolutely fantastic guide on exactly How to do it like including all his Excel formula and stuff Um but basically you’re you’re able to Go and replace all the The old links with the with the new ones But the key thing is that you should You should do this don’t rely on the Other person who you’re selling the site To to do it because He was saying that if you if you Transfer the site and there’s still some Of your links on there The new owner can do whatever they want Right they can start breaking all the Amazon terms Talking about price and venue yeah and Then if your link’s on there You it counts against you because you’re The guilty party there Um your links are are on there so amazon Don’t know you’ve sold it so You just should be very very careful if You are selling an amazon site That you get those links changed over as Part of your transition process Don’t just hope that they do afterwards And if you are ever planning to sell Your amazon site Make sure you’re not using the shortened Link but you’re using the full length
Link when you When you use sitestripe yeah i’m going To talk about the next one Which is a small one so let’s go quick Okay um Being wholesale has really a wordpress Plugin that submits your urls Automatically to bing And the reason i wanted to highlight This is bing is pretty terrible at Picking up your new urls in general Um so if you’re you know bing traffic is Not massive uh it’s It’s still gonna it’s gonna be like 10 12 maybe of your Search traffic if you’re lucky um maybe With the new Microsoft edge being quite good it’s Going to pick up a little bit of um Of market share but yeah yeah if you Want to If you want to get some traffic from Being and maybe If you especially if you’re in a broad Consumer niche then there is some Traffic there i feel like in smaller Niches not so much Um you can download this plugin just Google it bing url submission plugin and It will automatically submit your new Url to be basically Cool uh so the next one is a massive two Billion dollar fraud over at wirecard Uh wirecard ag which is the parent
Company of wiretech solutions limited Which is a uk company Which manages the payment credit card Processing For among others payoneer which is a Very very common Um car prepaid card essentially that a Lot of i know affiliates use Um companies like i think amazon can pay You directly onto payoneer and A lot of affiliate programs uh like big Networks I think but yeah big networks like i Think Cj does it they pay you directly onto Payoneer they have direct partnerships With them Um so i know a lot of affiliates were Affected by this but essentially Because of this massive fraud at the Parent company The uk regulator came in and like froze The card solutions limited payments on Like a friday lunch time And so everyone who had a payoneer card Uh who Which was operated by this company was All that money yeah Yeah i couldn’t access their money i Know we we were paying for Like a number of monthly payments like Software tools sas tools things like That And they were due to be rebuilt then and
It didn’t go through so we had to Like use a different card and things Like that anyway eventually it got Sorted out Uh and they were allowed to continue Operations like three or four days later But i just want to highlight that if Your business is entirely dependent on One payment processor one card solution Like this and you have no backup Then it’s probably worth now while Things are are Not problematic looking to have one Alternative Solution in place otherwise you know it Could be a pretty scary situation if You’re suddenly find yourself Also like um isn’t there like Guaranteed balance for like i’ve Provided the the payment solution has a Bank license like normally governments Guarantee a certain balance so I think in the uk for example is 80 000 Pounds um Which means like if the financial Institution fails then the government Guarantees 80 000 If you have multiple accounts you can Actually that’s true That’s only for banks though like an Official Incorporated like something like Transfer wise uh they have a bank uh I think they have a bank list no
Revolute has one sorry not transformed Yes but revolution so Some of them do some of them don’t some Call themselves banks But but don’t and yeah there’s a little Bit of a gray area Also you have to be careful that like It’s it’s one parent company so In the uk lloyd’s banking group owns Bank of scotland But that’s one group even though it’s Two very different brands So you only yeah uh so you have to be a Little bit careful with that but It’s but it’s still it’s still it’s rare That these kind of companies fail but Um for the newer ones it’s like i would Say the risk is a little bit higher like You know some A company like revolut versus like lloyd Banks it’s like obviously it’s more Likely to fail if there was something Really catastrophic happening Um so it’s kind of a good idea to also Have multiple accounts for that anyway If you’re holding more than the capital That Is guaranteed yeah i i actually got an Email this week saying uh revolut have Launched in the us so if you’re a Us-based uh that’s a really good Company to to check out for managing Money Creating virtual cards if you want to
Give to like va’s Remote labels but it fails too sometimes The cards are out There’s some outage sometimes you know Yeah so it’s good to have multiple as Well like i have to use transferwise Like i kind of like balance between the Two because Uh revolut does sometimes just have like Outage for like two hours or something And you can’t use your account so Yeah they’re good but they they have Some issues these new uh These new banks basically uh anything Else on the topic no Cool the next one is wheel safari Which is the browser for mac and for Ipads and iphones which still has like 14 percent market share i think um From what i checked which is still Reasonable um And uh will they block google analytics Because there’s been a lot of Screenshots going around because when Um at wwdc which is the yearly apple Conference They presented the new version of safari They essentially have a new tracker Blocker actually i’m running it i’m Checking the notes of the podcast on This right now They have a little tracker blocker Button on it And when they showed it and they opened
It they showed google analytics was Blocked Uh essentially to protect the privacy of People and people started freaking out Because Um they would not see their traffic from Analytics anymore so what i did is i Actually downloaded the developer Preview for The new safari which is going to come Out in the next version of mac os and Ios And then i just checked on our sites if I was actually showing up Uh with google analytics and despite the Fact that yes it shows that google Analytics Is blocked um you actually when you Check in real time You have to you absolutely see the visit I think some stuff might be blocked Maybe like some event Triggering and things like that but it’s Not the whole analytics code that’s Blocked so even though you’re gonna see Some Seo sites you know tell you that it’s All gonna be blocked etc It’s not actually true at least not for All of it and safari Is still fine for now but let’s see Because apple is really pushing for Privacy these days so it could be it Could be quite annoying they’re blocking
Retargeting pixels for example Which is quite annoying yeah you you Have to be very careful when news like This comes out because a lot of the The headlines will say or even imply That it’s you know going one way but When you actually dig into the article There’s like a lot more to it than that It’s not necessarily the case but then You get You know 500 seos who read the headline Of the article and they’re like oh my God You know this is happening and then uh Yeah post about it on On facebook but no one’s actually read The article so just be a bit careful With that um i’ll do the next one then You do the The drama one but the next one is quick As well um All in one seo pack has a plug-in Vulnerability that was discovered two Days ago at the time Which we’re recording and so if you’re Using this update it because People can just hack your website with It basically two million websites are Infected so Be careful um but pick the next one That’s the thing This is a great story i think it Highlights so much that’s wrong with Uh people who sell courses online
Affiliate marketing and the kind of like Shadier side of of um of online Marketing really We had a student who bought our Beginners course which is aimed at People who have minimal experience um Side is trading profitable websites yeah Um so you know someone’s new newer new Ish to to online marketing Um so he bought our course and then Immediately The same day or shortly afterwards Applied to join our affiliate program To recommend other people to sell the Course And he put all in his details he had a Website where he had a few Really really low quality reviews I mean the site was bad overall had zero Traffic so we rejected him From the affiliate program and he didn’t Take it too well said something along The lines of uh Well you guys are good enough he went on A facebook group he went on a facebook Group and made a public post to complain About this instead of replying to us Let’s just say yeah He said you’re good enough to take my Money for your course but not good Enough to accept me into your affiliate Program And the thinking here it’s just so Backwards it’s unbelievable
Um so i just want to highlight why this Is It’s a really bad idea first of all if You’re new to affiliate marketing To start a website about affiliate Marketing and to become an internet Marketer You know promoting other internet Marketing products because hey you have No idea what you’re talking about at That at that stage and b You end up getting um pushed onto all These like scammy products that don’t Actually Get results for people and What they do or what a lot of them do is That they will Get people in the door and say oh you Know you can make hundreds of dollars in The first few months or something And they’ll push you into their Affiliate program And tell you to invite your friends and Family and anyone you know and tell Everyone this course is great And then you know it kind of kind of Works as a sort of multi-level marketing Yeah it’s a parameter in a way it’s not Entirely like that but there’s a big Element with this with with many courses Out there and I see more and more of this actually Really like i’ve seen the i’ve seen more Lately actually
Yeah so i just wanted to to put out There that Uh if if someone is if someone is Pushing you to promote Their product immediately after you buy Especially if you’re a beginner Especially if you’re beginner and you Don’t know what you’re talking about And just be very very careful and very Very cautious of Their agenda and uh and really the Quality of what’s being Being taught there is i think it’s like It’s pretty unethical to To make that your business model yeah i Think my answer to him was like um I’m good enough to pay for the dentist But i’m sure you don’t want me to take Care of your teeth Um which uh you know it’s kind of the Same thing but because his argument was Like oh you’re good you’re good enough To take my money but i can promote you You know And it’s kind of the same thing it’s Like it’s not because you buy something That you qualify As being able to provide the same thing I don’t know i’d give that analogy a six Out of ten on the girl scale so Well you drop us a comment on youtube And tell us tell us your score of that One but i think that’s a pretty good one Um it’s like i added it to my my book of
Analogies which i released someday Amazing um okay anything else on dodgy Affiliate marketers then No but yeah i agree like it’s like we Don’t push our fa program like And usually like we don’t really approve New students in there Unless they’re already successful Basically um and they just decided to Buy the course to see what we’re doing But like usually Um yeah it’s it’s it’s a shady tactic And a lot of people do that and it’s Yeah we don’t want to be these guys Basically i just finally before we We finish i want to give we have a Couple of shout shout outs to give so The first Is to uh paul libertore who Is an authority hacker pro member and Just reached 100 000 Visits per month on his site and i Believe is very very close to that Five figure a month Knew absolutely nothing he was a lawyer I think before um And never built a website before et Cetera so it’s good because I chose this doable but it’s also Showing that it’s not always overnight Like some people get success faster but Um it is it is a job it’s a new job to Learn really and um And this is not passive income so
Yeah yeah and i wanted to give another One another shout out to sumit bansar Who actually we met In chiang mai uh he was there and He has a website called trump excel Nothing to do with the current U.s president um he’s the one that Does very well in the polls though Because uh he just hit a hundred Thousand subs on youtube which is pretty Cool as well And uh i like his his approach because He’s trying to like bring value it’s a Cool side and you can actually check it Out he put his name on it so Yeah trump excel go and subscribe to his Channel if you want to give him some More Subs uh he has a lot more than us though So maybe he should send people this way We should be an affiliate no i’m kidding Uh Okay well any any last rules for this Podcast yeah so this is a Newish format that we’re just kind of Experimenting with kind of bringing you Guys the latest as to what’s happening In Online marketing you know some new stuff Some new tool Uh ideas or things which are happening If you guys like this Or you have any suggestions for you know Show elements things which we could
Incorporate into this because we’ll Probably do one at the end of august as Well Then head on over to our youtube channel Uh just search for authority hacker find This episode and leave us a comment with With your thoughts because We really do listen to you guys when When we did the the short version of the Show the daily 10 minute shows um you know a bunch of People said that they didn’t like that So much so We paid attention uh so if you want your Voice heard On the format the structure of this show Head on over to that youtube channel Leave us a comment let us know what you Think we’re really curious And while you already just drop a thumb Up and subscribe and All this stuff as well that really helps With the channel we hope you enjoyed This episode and if you did well You can also subscribe to the audio Podcast platforms you can Search for us on any of them and you’ll Find us and thank you for spending your Time with us And we’ll see you next week [Music] You