Old Media Vs. New Media Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can utilize to improve your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing principles to totally value the book.

Dotcom Secrets is a fantastic resource if you wish to gain from someone who has actually made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your business right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to totally value it.

However overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online organization.

So if you’re all set to gain from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might need to read it numerous times to completely grasp it. Or just make it your buddy as you set about your online lifestyle service adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both sophisticated and new online business owners.

How many company books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your business with reliable list building and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.

Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to start or scale an organization and follow tested ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.

DotCom Secrets provides wise insights and techniques to:

Existing business owners: If you have not started a company at all or have no company concept, the book might not pertain to you.

Item owners: If you have an existing item already, then you can learn techniques to double and even triple your sales.

Positive marketers: If you’re ready to take steps that may challenge your idea of company, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and tricks that have actually been tested and proven to produce great outcomes.

Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.

If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the tricks to considerably boost your sales.

You’re still not limited at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– because they match each other and provide for beginning and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to learn how to deliver your message and communicate worth in a manner that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will alter somebody else’s life.

Both books are recommended to entrepreneur who want to become more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the simple marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you want your service. How does this understanding assist your consumers and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your company?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable service, value is essential. , if there’s no value, clients clients customers will leave.

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more tailored solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a successful service. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is essential and has changed the method entrepreneurs and services approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is important.

This secret lays out where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for many people. It’s probably the most complicated aspect of running a successful online organization.

Do you really comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.

He reveals you the best kind of traffic that you ought to take notice of and how it can change your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will cause a sale.

Ensure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it implies you can include more competent clients to your e-mail list and introduce an effective product that individuals are all set and ready to purchase immediately.

In developing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an attractive character utilizing these components and their elements, and identify the very best method to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to link and develop an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email templates that have helped him to shift into an Attractive Character and a desired internet marketer.

Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.

The days of dull e-mail sequences are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.

You wish to be able to lead perfect customers back to your offer. This may look basic however it’s powerful however!

When you’re sending out Seinfeld emails, Russell also offers excellent examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to break even, there’s a chance that you’re making the above error.

This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. When building a service, what a terrible course to follow!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable gift for your organization. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and a number of times more since that very first time to totally understand and implement the strategies in my own online business.

It not just opened my eyes to funnels and how to construct them but also the 7 stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.

This secret alone is basic to creating the ideal kind of page, offer, and traffic that will result in sales.

When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business recommendations. It enters into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times throughout these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your product or services.

As soon as you’ve understood how this works, you can choose which you want to begin with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re currently offering online (or even offline).

I indicate if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can alter your whole organization amazingly. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you offer, or business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. However it’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, helpful, and entertaining– thus triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your business’ significance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being an idea leader in your market.

Easy techniques that will work for any service model.

Build relationships and establish connection with your customers.

Cons.

You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you execute the information).

The book is perfect for services that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for growing a company and starting.

You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to incorporate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<