Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to fully value the book.
Dotcom Secrets is a great resource if you wish to learn from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anyone aiming to build or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to completely grasp it. Or merely make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both innovative and new online entrepreneurs.
The number of organization books do you still discover pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization just.
Do not be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you have not begun an organization at all or have no organization idea, the book might not relate to you.
Item owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your idea of organization, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not want to die due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and shown to produce great outcomes.
So whether you’re a newbie who’s just beginning or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable company.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you should do to fail-proof your service, how to draw in customers, and the tricks to substantially increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– considering that they complement each other and attend to starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your service. You get to discover how to provide your message and communicate value in a manner that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to company owner who wish to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding help your customers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it comes to developing a sustainable business. , if there’s no value, customers and clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you currently learn about growing a rewarding company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually changed the method business owners and organizations approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder till they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why understanding how to define your target audience is very important.
This secret outlines where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most difficult aspect of running an effective online organization.
Do you actually understand how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the best kind of traffic that you should focus on and how it can transform your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it means you can include more certified clients to your e-mail list and introduce an effective item that people are all set and ready to acquire right now.
In developing that appealing character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email templates that have assisted him to transition into a popular web and an appealing character online marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This might look simple however it’s effective!
When you’re sending out Seinfeld e-mails, Russell likewise supplies good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and strategies for building high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When developing a company, what an awful path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully understand and execute the methods in my own online company.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, 7-, or even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to developing the ideal kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing principle that you need to fully understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the particular landing pages you can create in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have a product you’re presently selling online (and even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire service magically. That single word can function as bait.
Despite the market you operate in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this section because it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what should happen once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thereby causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ significance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Easy techniques that will work for any business design.
Establish and build relationships relationship with your clients.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the information).
The book is ideal for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing an organization.
You’ll stumble upon a bunch of aha minutes while going through the areas. More significantly, you’re guided on how to include the idea into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.