Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to totally value the book.
If you want to learn from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it several times to completely grasp it. Or merely make it your companion as you tackle your online lifestyle service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.
How many company books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business only.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a business or start and follow proven ‘shortcut’ that has been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you have not begun an organization at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing product currently, then you can find out techniques to double and even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of company, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have actually been tested and shown to produce terrific results.
So whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a rewarding company.
If you already have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you should do to fail-proof your company, how to bring in customers, and the secrets to considerably improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– considering that they match each other and provide for beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to efficiently structure your business. You get to find out how to deliver your message and communicate worth in a manner that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four basic questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it comes to developing a sustainable business. , if there’s no value, customers and clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you currently learn about growing a profitable service. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.
It works since it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to define your target market is important.
This secret describes where your target audience (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s arguably the most overwhelming element of running an effective online business.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the very best type of traffic that you must take note of and how it can change your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more certified consumers to your email list and launch an effective item that individuals are all set and willing to acquire right away.
In developing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these elements and their aspects, and identify the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to shift into a sought-after internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your customers. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This may look simple however it’s effective!
Russell likewise offers fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the methods and methods for constructing high-converting funnels are talked about in detail, as well as and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole lorry. What a dreadful path to follow when building a service!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and numerous times more since that very first time to totally comprehend and implement the techniques in my own online business.
It not only opened my eyes to funnels and how to develop them however likewise the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to producing the best kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you require to totally comprehend when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service suggestions. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive purchasers for your services and products.
When you’ve comprehended how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have an item you’re currently offering online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your whole company amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what products you use, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– therefore triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your organization’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your market.
Easy techniques that will work for any organization model.
Build relationships and establish relationship with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the details).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.
You’ll stumble upon a lot of aha moments while going through the areas. More notably, you’re guided on how to include the principle into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.