Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to enhance your service right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
If you desire to discover from somebody who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
So if you’re ready to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it multiple times to totally understand it. Or merely make it your buddy as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both innovative and brand-new online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your company. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service only.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You ought to think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no service idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your idea of organization, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and tricks that have been checked and shown to produce excellent outcomes.
So whether you’re a novice who’s simply starting or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding service.
If you already have a service, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the tricks to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they complement each other and offer starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your company. You get to learn how to provide your message and interact worth in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will alter another person’s life.
Both books are suggested to company owner who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that describes the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your organization. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable business, value is crucial. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a profitable organization. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is necessary and has changed the way entrepreneurs and services approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret details where your target audience (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most difficult aspect of running a successful online service.
Do you actually comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He reveals you the very best kind of traffic that you need to take note of and how it can change your company. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it suggests you can include more certified consumers to your email list and release an effective product that individuals are ready and willing to purchase right away.
In producing that attractive character, Russell Brunson defines the 3 components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these elements and their aspects, and determine the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have actually helped him to shift into a sought-after internet and an appealing character online marketer.
The Soap Opera Sequence works since it takes advantage of providing value to your customers. This ‘worth’ coupled with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look basic but it’s powerful however!
Russell likewise provides good examples and composed design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and strategies for building high-converting funnels are talked about in detail, in addition to and what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What an awful course to follow when constructing a company!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and execute the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them but likewise the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to creating the ideal type of page, offer, and traffic that will result in sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common service advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive purchasers for your product or services.
When you’ve understood how this works, you can decide which you want to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, particularly if you have a product you’re presently selling online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a certain WORD can change your entire organization amazingly. That single word can function as bait.
No matter the industry you run in, what you do, what products you offer, or the business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section because it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. As soon as the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will inspire you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your organization’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Basic strategies that will work for any service model.
Build relationships and develop rapport with your customers.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you implement the details).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll come across a lot of aha moments while going through the sections. You’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.