Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing principles to completely value the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to totally appreciate it.
However in general, Dotcom Secrets is a valuable resource for anyone seeking to construct or grow an online business.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to completely grasp it. Or merely make it your companion as you tackle your online lifestyle service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both brand-new and advanced online business owners.
How many business books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale an organization or start and follow tested ‘shortcut’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you have not begun a service at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can learn strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of business, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Since you lack the skillset, tools, and tricks that have been tested and proven to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a beginner who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.
If you already have a business, use the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the secrets to significantly improve your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– considering that they complement each other and provide for starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your organization. You get to learn how to provide your message and communicate value in such a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will alter someone else’s life.
Both books are advised to business owners who wish to end up being more successful in their markets. Business owners who are developed to see chances in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the basic marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your consumers and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable business. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also offer your clients with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you currently learn about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder drawn up.
The sales funnel is necessary and has actually altered the way business owners and organizations approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different actions of your value ladder up until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why understanding how to specify your target market is very important.
This secret describes where your target audience (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s arguably the most overwhelming element of running a successful online company.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you ought to pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it means you can add more qualified customers to your email list and introduce an effective product that individuals are prepared and prepared to buy right now.
In producing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their aspects, and determine the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have assisted him to transition into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works because it takes advantage of giving value to your customers. This ‘worth’ combined with a tempting open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This may look easy but it’s effective!
Russell also offers fine examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and methods for developing high-converting funnels are discussed in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. What a dreadful path to follow when developing a company!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to completely comprehend and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to producing the best type of page, deal, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business recommendations. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your products and services.
When you’ve understood how this works, you can decide which you wish to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire organization amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was unique in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Basic methods that will work for any company model.
Build relationships and establish rapport with your clients.
You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the information).
The book is perfect for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a service.
You’ll discover a lot of aha moments while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.