Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing principles to fully value the book.
If you desire to discover from somebody who has in fact made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it numerous times to totally grasp it. Or simply make it your companion as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both innovative and brand-new online business owners.
How many business books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale an organization and follow tested ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing entrepreneur: If you have not begun a service at all or have no organization idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your idea of company, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. Since you lack the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results, you do not want to fizzle out.
So whether you’re a beginner who’s simply starting or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative business.
If you currently have a service, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you should do to fail-proof your organization, how to draw in clients, and the tricks to considerably boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they complement each other and provide for beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to learn how to deliver your message and interact worth in a manner that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are advised to business owners who want to end up being more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable business. If there’s no value, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters whatever you currently understand about growing a successful company. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has altered the way business owners and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various actions of your worth ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret details where your target audience (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s probably the most overwhelming element of running an effective online organization.
Do you really understand how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation knowledge.
He shows you the best type of traffic that you need to take note of and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can add more competent consumers to your email list and introduce an effective product that individuals are all set and ready to purchase right now.
In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their components, and identify the best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and develop an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have actually helped him to transition into an in-demand web and an attractive character online marketer.
The Soap Opera Sequence works because it takes advantage of offering worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail sequences are over. Do not just delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look easy but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise provides excellent examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and tactics for building high-converting funnels are talked about in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole car. When developing an organization, what a horrible course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your company. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and carry out the techniques in my own online service.
It not just opened my eyes to funnels and how to construct them but likewise the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.
This trick alone is basic to creating the best type of page, deal, and traffic that will result in sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to totally understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization advice. It enters into the specific landing pages you can create in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
When you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have a product you’re presently selling online (or even offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can change your whole organization magically. That single word can function as bait.
No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this area because it was distinct in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– consequently causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your service’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple strategies that will work for any company model.
Build relationships and establish rapport with your clients.
You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you execute the details).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and starting.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.