Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your organization immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing concepts to completely appreciate the book.
If you desire to find out from someone who has really made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to completely value it.
However overall, Dotcom Secrets is an important resource for anybody wanting to build or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it multiple times to totally understand it. Or just make it your buddy as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it relevant to both new and sophisticated online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to start an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your service. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online service only.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to begin or scale a business and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
DotCom Secrets offers clever insights and techniques to:
Existing company owner: If you haven’t started a business at all or have no business idea, the book may not relate to you.
Item owners: If you have an existing product currently, then you can discover techniques to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your idea of service, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. You don’t wish to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been tested and proven to produce fantastic results.
Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you currently have a company, utilize the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your company, how to attract clients, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– because they complement each other and provide for beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your business. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to business owners who wish to become more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to constructing a sustainable company. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also offer your clients with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes whatever you already understand about growing a profitable business. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and organizations approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the various actions of your value ladder till they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to specify your target market is essential.
This secret outlines where your target audience (i.e., customers who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for many people. It’s arguably the most challenging aspect of running an effective online organization.
Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the very best type of traffic that you must pay attention to and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it indicates you can add more qualified customers to your email list and introduce an effective item that people are all set and willing to purchase immediately.
In creating that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their elements, and identify the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have helped him to shift into a sought-after web and an attractive character marketer.
The Soap Opera Sequence works because it capitalizes on giving worth to your customers. This ‘worth’ paired with an alluring open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily get in touch with. You should be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This might look simple however it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell also provides excellent examples and written design templates to speed up the procedure.
Section Three: Funnelology
In this section, the methods and methods for constructing high-converting funnels are talked about in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole vehicle. When constructing a service, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally understand and execute the techniques in my own online business.
It not only opened my eyes to funnels and how to develop them however also the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, seven-, and even eight-figure service is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to developing the right kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you require to totally comprehend when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common company guidance. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
When you’ve understood how this works, you can decide which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or perhaps offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole service amazingly. That single word can act as bait.
No matter the industry you operate in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Simple strategies that will work for any service model.
Establish and build relationships rapport with your customers.
You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the info).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and beginning.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re guided on how to include the concept into my own business.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets totally free.