Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to totally appreciate the book.
If you want to learn from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing principles to fully appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone wanting to build or grow an online service.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to completely grasp it. Or simply make it your buddy as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and brand-new online business owners.
The number of business books do you still find appropriate in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your company. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online organization just.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale an organization or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you haven’t begun a company at all or have no company concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your concept of business, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You do not want to fizzle out because you lack the skillset, tools, and tricks that have been tested and proven to produce fantastic outcomes.
Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a lucrative organization.
If you currently have an organization, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you ought to do to fail-proof your service, how to draw in customers, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– since they complement each other and provide for starting and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your organization. You get to discover how to provide your message and communicate worth in a way that makes individuals want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are recommended to company owner who wish to become more successful in their industries. Entrepreneurs who are built to see chances in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you currently learn about growing a lucrative organization. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to construct a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is important and has changed the method business owners and organizations approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the different actions of your value ladder until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., consumers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for most people. It’s perhaps the most difficult aspect of running an effective online business.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He shows you the best type of traffic that you should focus on and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can add more competent consumers to your e-mail list and introduce an effective item that individuals are ready and all set to acquire immediately.
In producing that attractive character, Russell Brunson specifies the three components you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their aspects, and determine the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that help to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a sought-after web marketer.
The Soap Opera Sequence works because it takes advantage of providing value to your customers. This ‘worth’ combined with an irresistible open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look basic however it’s effective nevertheless!
When you’re sending out Seinfeld e-mails, Russell likewise provides excellent examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire lorry. When developing a business, what an awful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your service. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, or even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure is dangerous.
This trick alone is basic to producing the ideal kind of page, deal, and traffic that will cause sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to totally comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal organization recommendations. It enters into the particular landing pages you can develop in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re currently offering online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can change your entire company magically. That single word can serve as bait.
Despite the market you run in, what you do, what products you offer, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area due to the fact that it was distinct in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– consequently triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your organization’ significance using the value ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your industry.
Simple methods that will work for any service design.
Establish and build relationships connection with your clients.
You may need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you implement the details).
The book is perfect for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing a business.
You’ll stumble upon a lot of aha minutes while going through the areas. More importantly, you’re assisted on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets for FREE.