Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing ideas to completely value the book.
If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing principles to completely value it.
However in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it multiple times to fully comprehend it. Or just make it your companion as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both innovative and new online entrepreneurs.
How many service books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization just.
However don’t be constrained by that because the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale a company or start and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no company idea, the book might not relate to you.
Product owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your idea of organization, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a company that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce great results.
Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a lucrative company.
If you already have an organization, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your service, how to bring in clients, and the tricks to substantially boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your service. You get to find out how to deliver your message and interact value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your organization. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it concerns constructing a sustainable business. , if there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes everything you currently understand about growing a successful business. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually altered the way business owners and companies approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the different steps of your worth ladder until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret details where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for most people. It’s probably the most daunting aspect of running an effective online organization.
Do you truly understand how traffic works in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you should pay attention to and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re effective at it, it suggests you can add more certified consumers to your email list and release a successful product that individuals are willing and all set to buy immediately.
In developing that attractive character, Russell Brunson defines the three parts you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their aspects, and determine the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have assisted him to transition into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t just delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look easy but it’s powerful nonetheless!
Russell also provides good examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when constructing a business!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and several times more since that first time to totally understand and implement the methods in my own online organization.
It not only opened my eyes to funnels and how to build them but likewise the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This secret alone is essential to creating the best type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to totally understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re currently offering online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your whole business magically. That single word can function as bait.
No matter the market you run in, what you do, what items you use, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this area because it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. When the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. It’s “unnoticeable”– which indicates there’s no pushy or deception involved.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– consequently triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your company’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your market.
Simple methods that will work for any company design.
Establish and develop relationships connection with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you execute the info).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing an organization and starting.
You’ll come across a bunch of aha minutes while going through the sections. More significantly, you’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.