Podcast Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can utilize to improve your company immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing concepts to completely appreciate the book.

Dotcom Secrets is an excellent resource if you wish to gain from someone who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing ideas to completely appreciate it.

Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.

So if you’re ready to learn from one of the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to completely grasp it. Or merely make it your companion as you go about your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both advanced and new online business owners.

How many company books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be used offline and online.”

This is a effective and transformative book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization only.

Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to scale a service or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

DotCom Secrets provides smart insights and strategies to:

Existing entrepreneur: If you have not started an organization at all or have no organization idea, the book may not be relevant to you.

Product owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.

Confident marketers: If you’re willing to take actions that may challenge your idea of organization, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. You do not want to blow over due to the fact that you lack the skillset, tools, and secrets that have been tested and shown to produce great outcomes.

Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding company.

If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you ought to do to fail-proof your organization, how to attract consumers, and the tricks to significantly improve your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– because they complement each other and offer beginning and growing an effective service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your service. You get to discover how to deliver your message and communicate worth in such a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and earn money to share messages that will change someone else’s life.

Both books are advised to entrepreneur who want to become more effective in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your business. How does this understanding help your clients and clients?

This will help you to serve them better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your company?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is key. If there’s no worth, consumers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also supply your customers with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you already learn about growing a rewarding company. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is necessary and has altered the method entrepreneurs and businesses approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the various actions of your value ladder till they’re prepared to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is necessary.

This secret describes where your target audience (i.e., consumers who are ready to buy your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for the majority of people. It’s arguably the most overwhelming element of running a successful online organization.

Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.

He shows you the very best type of traffic that you need to focus on and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.

Make sure you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it means you can include more competent consumers to your e-mail list and release an effective product that individuals are willing and all set to acquire immediately.

In developing that appealing character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character using these components and their elements, and recognize the very best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 e-mail design templates that have helped him to shift into a desired internet and an appealing character online marketer.

Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This might look easy but it’s effective however!

When you’re sending Seinfeld emails, Russell likewise offers great examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for developing high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.

This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. What an awful path to follow when developing a company!

The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a priceless gift for your organization. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really glad that I check out DotCom Secrets a few years ago (and several times more since that very first time to completely comprehend and carry out the methods in my own online service.

It not only opened my eyes to funnels and how to construct them however also the 7 stages that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction in between having a 6-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.

This secret alone is fundamental to producing the right kind of page, deal, and traffic that will lead to sales.

There’s also the pre-framing principle that you require to totally comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal organization advice. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve talked about previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and products.

As soon as you’ve understood how this works, you can decide which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have a product you’re presently offering online (or even offline).

I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a particular WORD can change your entire organization amazingly. That single word can act as bait.

Regardless of the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not understand this section since it was distinct in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential since it shows what ought to occur when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “invisible”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and amusing– thus causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Enhance your company’ significance using the worth ladders and sales funnel techniques and scripts.

Get tricks to becoming a thought leader in your market.

Easy methods that will work for any company design.

Build relationships and develop relationship with your clients.

Cons.

You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out along with long as you implement the info).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a service.

You’ll come across a lot of aha minutes while going through the sections. More importantly, you’re directed on how to integrate the idea into my own service.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<