Product Secrets Russell Brunson 2 Comma Club

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to totally value the book.

Dotcom Secrets is a terrific resource if you want to gain from somebody who has actually made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to completely value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.

If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might have to read it several times to totally comprehend it. Or merely make it your companion as you tackle your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.

How many organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.

You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a powerful and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your service. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online company just.

But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.

Although, DotCom Secrets offers wise insights and strategies to:

Existing business owners: If you have not started an organization at all or have no company concept, the book might not relate to you.

Item owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your concept of organization, then you must use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a company that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and shown to produce fantastic results, you do not want to fizzle out.

Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.

If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you must do to fail-proof your organization, how to attract consumers, and the tricks to substantially improve your sales.

You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they complement each other and provide for starting and growing a successful business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to effectively structure your company. You get to find out how to provide your message and interact value in a way that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will alter another person’s life.

Both books are suggested to business owners who wish to end up being more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your organization. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your business?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is key when it comes to building a sustainable service. If there’s no worth, clients and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters everything you currently understand about growing a lucrative business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder drawn up.

The sales funnel is important and has actually changed the way entrepreneurs and companies approach sales online.

It works due to the fact that it considers the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re prepared to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to determine or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target audience (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most complicated aspect of running a successful online service.

Do you actually comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation competence.

He shows you the very best type of traffic that you ought to take note of and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.

Ensure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it implies you can add more certified customers to your email list and launch a successful item that individuals are ready and prepared to acquire immediately.

In producing that appealing character, Russell Brunson defines the three elements you must keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an appealing character using these elements and their elements, and recognize the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into a popular internet and an attractive character online marketer.

Because it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of dull e-mail sequences are over. Do not just enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.

You wish to be able to lead perfect clients back to your offer. This may look basic however it’s effective!

When you’re sending out Seinfeld e-mails, Russell likewise provides good examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and tactics for constructing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. What a horrible path to follow when developing an organization!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your organization. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a few years ago (and several times more since that first time to totally understand and execute the methods in my own online service.

It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a 6-, 7-, and even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is fundamental to producing the best type of page, deal, and traffic that will cause sales.

There’s also the pre-framing principle that you need to fully comprehend when developing a funnel– specifically if you want visitors and causes trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business recommendations. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve discussed earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyper purchasers for your services and items.

As soon as you’ve understood how this works, you can decide which you want to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this area and exposes the trick that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re currently offering online (or even offline).

I suggest if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a specific WORD can change your entire company amazingly. That single word can act as bait.

Despite the market you operate in, what you do, what items you use, or the business design, this is the part that some of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t understand this section since it was special in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to offer countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and amusing– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being a thought leader in your market.

Simple techniques that will work for any business design.

Build relationships and develop rapport with your customers.

Cons.

You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the details).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing an organization.

You’ll discover a lot of aha moments while going through the areas. You’re assisted on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling product and services online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<