Reluctant Hero Close Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing concepts to fully appreciate the book.

If you desire to discover from somebody who has in fact made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to fully value it.

In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.

If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might need to read it numerous times to fully grasp it. Or simply make it your buddy as you tackle your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.

The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to start a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your service. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business just.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you want to start or scale an organization and follow proven ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You should think about another book.

Although, DotCom Secrets supplies smart insights and methods to:

Existing company owner: If you have not begun a company at all or have no business concept, the book may not be relevant to you.

Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.

Positive online marketers: If you’re willing to take actions that might challenge your idea of business, then you ought to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. You don’t want to blow over since you do not have the skillset, tools, and secrets that have actually been tested and shown to produce fantastic results.

So whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful business.

If you currently have a service, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your company, how to draw in consumers, and the tricks to considerably increase your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– considering that they complement each other and offer beginning and growing an effective company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to effectively structure your company. You get to find out how to deliver your message and interact value in a way that makes people want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you want your company. How does this understanding assist your customers and customers?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 easy concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they obtain from your service?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Worth is essential when it pertains to building a sustainable business. , if there’s no value, customers and clients customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your customers with a more tailored service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a rewarding organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is essential and has changed the method business owners and businesses approach sales online.

It works because it considers the clients’ habits– and moves them through the various steps of your worth ladder up until they’re all set to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.

This secret details where your target audience (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for many people. It’s probably the most complicated element of running a successful online company.

Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.

He reveals you the very best kind of traffic that you need to pay attention to and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.

Make sure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it suggests you can add more competent clients to your email list and release an effective product that people are ready and ready to purchase right now.

In developing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character using these parts and their elements, and recognize the best way to communicate your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT 5 e-mail design templates that have helped him to transition into a desired internet and an attractive character marketer.

Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of dull e-mail sequences are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.

You wish to be able to lead perfect customers back to your offer. This may look simple but it’s powerful nevertheless!

Russell likewise supplies fine examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and methods for constructing high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When constructing an organization, what a terrible course to follow!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable gift for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and carry out the techniques in my own online company.

It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This trick alone is fundamental to developing the best kind of page, deal, and traffic that will result in sales.

When producing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully understand. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company guidance. It enters into the particular landing pages you can produce in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times during these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Determining hyperactive purchasers for your products and services.

Once you’ve comprehended how this works, you can decide which you want to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (and even offline).

I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a particular WORD can alter your whole company magically. That single word can function as bait.

No matter the market you operate in, what you do, what items you use, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it reveals what need to happen as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and entertaining– therefore triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is short however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your company’ importance utilizing the worth ladders and sales funnel strategies and scripts.

Get tricks to ending up being a thought leader in your market.

Simple strategies that will work for any organization design.

Build relationships and establish relationship with your clients.

Cons.

You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the info).

The book is ideal for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for growing an organization and beginning.

You’ll stumble upon a bunch of aha moments while going through the areas. You’re directed on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<