Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is an excellent resource if you wish to learn from someone who has really generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing principles to fully appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone seeking to develop or grow an online service.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it multiple times to totally grasp it. Or merely make it your buddy as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you haven’t begun an organization at all or have no business concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can learn methods to double and even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of company, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and secrets that have actually been tested and proven to produce fantastic outcomes.
Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable organization.
If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you must do to fail-proof your service, how to draw in consumers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– considering that they complement each other and provide for starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your company. You get to find out how to deliver your message and communicate worth in such a way that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to business owners who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your business. How does this understanding help your consumers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your clients with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you already learn about growing a lucrative service. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and businesses approach sales online.
It works because it takes into consideration the consumers’ habits– and moves them through the various steps of your worth ladder till they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to determine or serve them. That’s why understanding how to define your target audience is essential.
This secret lays out where your target market (i.e., consumers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s arguably the most overwhelming element of running a successful online business.
Do you really understand how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.
He reveals you the very best type of traffic that you should take notice of and how it can transform your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will cause a sale.
Ensure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more certified consumers to your email list and introduce a successful product that people are all set and prepared to purchase right away.
In producing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their components, and recognize the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and an in-demand web marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look basic however it’s powerful nevertheless!
When you’re sending out Seinfeld emails, Russell likewise provides great examples and written design templates to speed up the process.
Area Three: Funnelology
In this area, the methods and methods for building high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. When building a company, what an awful course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally understand and carry out the methods in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is fundamental to creating the best type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to totally comprehend when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business suggestions. It goes into the particular landing pages you can develop in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you want to start with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole company amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this section since it was special in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– therefore causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Easy strategies that will work for any business model.
Establish and construct relationships relationship with your customers.
You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a company.
You’ll discover a bunch of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly recommend that you get a copy of DotCom Secrets totally free.