Ripoff Report Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to enhance your organization right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing concepts to totally appreciate the book.

Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your business instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to completely value it.

However overall, Dotcom Secrets is a valuable resource for anyone aiming to develop or grow an online business.

So if you’re all set to learn from one of the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it numerous times to fully understand it. Or just make it your buddy as you go about your online lifestyle service experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both new and advanced online entrepreneurs.

How many company books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to begin a service or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your company. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online service just.

However do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to scale an organization or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.

DotCom Secrets offers smart insights and methods to:

Existing business owners: If you haven’t started a business at all or have no service idea, the book may not relate to you.

Item owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.

Confident online marketers: If you’re prepared to take steps that may challenge your concept of business, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic results.

So whether you’re a beginner who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a successful company.

If you already have a company, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you must do to fail-proof your company, how to draw in customers, and the tricks to substantially improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– since they complement each other and provide for starting and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to efficiently structure your organization. You get to discover how to provide your message and interact value in a manner that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will change somebody else’s life.

Both books are recommended to business owners who want to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you want your organization. How does this understanding assist your consumers and clients?

This will help you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. , if there’s no value, customers and clients will leave.

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your clients with a more tailored service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes whatever you currently know about growing a rewarding service. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is necessary and has actually altered the way business owners and organizations approach sales online.

It works since it takes into account the customers’ habits– and moves them through the various actions of your worth ladder until they’re prepared to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to determine or serve them. That’s why understanding how to define your target audience is essential.

This secret details where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for many people. It’s probably the most challenging aspect of running a successful online organization.

Do you really comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He shows you the very best type of traffic that you ought to pay attention to and how it can transform your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it implies you can add more qualified customers to your e-mail list and introduce a successful item that individuals are ready and ready to acquire right now.

In developing that appealing character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character utilizing these elements and their aspects, and recognize the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that help to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email design templates that have helped him to transition into a desired internet and an appealing character marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your customers. This ‘worth’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of uninteresting e-mail series are over. Do not just enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your deal. This may look basic but it’s powerful!

Russell also provides good examples and written design templates to accelerate the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and techniques for building high-converting funnels are discussed in detail, in addition to and what you truly must do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What a horrible path to follow when constructing a service!

The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable gift for your service. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I read DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and carry out the strategies in my own online organization.

It not just opened my eyes to funnels and how to build them but also the 7 stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real distinction in between having a 6-, seven-, or even eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.

This secret alone is essential to producing the best type of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you require to totally comprehend when developing a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical organization suggestions. It enters into the specific landing pages you can produce in the 7 building phases that we’ve gone over previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyper buyers for your services and products.

You can choose which you want to start with very first and which one to stick to in your market once you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have an item you’re presently selling online (and even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how using a particular WORD can change your whole service amazingly. That single word can serve as bait.

Despite the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t understand this area because it was distinct in its way. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to offer countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Shipping plus free deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to purchase.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your service’ relevance using the worth ladders and sales funnel techniques and scripts.

Get tricks to becoming an idea leader in your industry.

Simple techniques that will work for any organization model.

Build relationships and establish rapport with your customers.

Cons.

You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the information).

The book is ideal for services that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for growing a service and starting.

You’ll encounter a lot of aha minutes while going through the sections. More significantly, you’re assisted on how to include the concept into my own business.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<