Robbie Summers Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing concepts to completely value the book.

Dotcom Secrets is a great resource if you want to gain from somebody who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to totally value it.

In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.

If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You may have to read it multiple times to fully understand it. Or simply make it your buddy as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both advanced and brand-new online entrepreneurs.

The number of business books do you still find pertinent in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell discuss are still efficient today.

You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.

Do not be constrained by that since the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.

DotCom Secrets offers clever insights and methods to:

Existing business owners: If you have not started a service at all or have no business concept, the book might not pertain to you.

Item owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.

Positive marketers: If you’re prepared to take actions that may challenge your idea of business, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build an organization that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been tested and shown to produce fantastic results, you don’t want to fizzle out.

So whether you’re a newbie who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful organization.

If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you ought to do to fail-proof your organization, how to attract consumers, and the tricks to substantially boost your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to beginning and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to efficiently structure your company. You get to discover how to deliver your message and interact worth in a manner that makes individuals want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will change another person’s life.

Both books are suggested to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your company. How does this understanding help your clients and customers?

This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your company?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to building a sustainable business. If there’s no value, clients and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to develop a high-converting sales funnel if you do not have a reliable value adder drawn up.

The sales funnel is necessary and has changed the way entrepreneurs and businesses approach sales online.

It works because it takes into consideration the clients’ behaviors– and moves them through the various steps of your value ladder up until they’re prepared to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to recognize or serve them. That’s why knowing how to define your target market is necessary.

This secret outlines where your target market (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most challenging aspect of running an effective online service.

Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.

He reveals you the best type of traffic that you ought to take notice of and how it can change your organization. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.

Make sure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can include more qualified consumers to your e-mail list and launch a successful product that individuals are ready and ready to buy right away.

In producing that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character utilizing these parts and their elements, and determine the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email templates that have helped him to shift into an Attractive Character and a popular web marketer.

The Soap Opera Sequence works due to the fact that it profits from giving value to your customers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of dull email sequences are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect clients back to your deal. This may look basic but it’s powerful however!

When you’re sending Seinfeld e-mails, Russell likewise supplies good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and techniques for developing high-converting funnels are discussed in detail, as well as and what you truly must do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a horrible path to follow when developing a service!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and execute the methods in my own online organization.

It not just opened my eyes to funnels and how to build them however likewise the seven stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.

This trick alone is basic to developing the right kind of page, deal, and traffic that will result in sales.

There’s also the pre-framing principle that you need to totally understand when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive buyers for your product or services.

When you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books sell millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re currently offering online (or perhaps offline).

I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can serve as bait.

Despite the market you operate in, what you do, what products you provide, or the business model, this is the part that some of the successful entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t grasp this area since it was special in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important since it shows what need to happen once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– thereby causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your organization’ importance using the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your market.

Simple techniques that will work for any company design.

Establish and build relationships connection with your customers.

Cons.

You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you carry out the details).

The book is perfect for services that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing an organization and beginning.

You’ll discover a bunch of aha moments while going through the sections. You’re guided on how to integrate the concept into my own service.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<