Robby Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can use to improve your service immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of online marketing ideas to completely value the book.

Dotcom Secrets is an excellent resource if you want to gain from someone who has actually earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.

In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.

If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might have to read it several times to completely grasp it. Or just make it your buddy as you tackle your online lifestyle organization adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.

The number of service books do you still find relevant in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still efficient today.

You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your organization. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.

But don’t be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you want to begin or scale a company and follow proven ‘shortcut’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

DotCom Secrets offers clever insights and strategies to:

Existing business owners: If you have not begun a service at all or have no organization idea, the book may not be relevant to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.

Confident marketers: If you’re ready to take actions that may challenge your idea of business, then you should use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results, you don’t desire to fizzle out.

Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to significantly improve your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing business or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they match each other and provide for starting and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to effectively structure your business. You get to discover how to deliver your message and communicate worth in a manner that makes people want to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.

Both books are recommended to company owner who want to end up being more effective in their industries. Business owners who are constructed to see chances in competition instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you desire your organization. How does this understanding assist your customers and clients?

This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they obtain from your service?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable business, value is crucial. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you currently understand about growing a lucrative company. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is necessary and has altered the method entrepreneurs and services approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the various steps of your value ladder till they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to determine or serve them. That’s why understanding how to define your target audience is essential.

This secret describes where your target market (i.e., customers who are ready to acquire your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most complicated aspect of running an effective online organization.

Do you truly understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.

He shows you the best type of traffic that you should pay attention to and how it can transform your organization. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.

Ensure you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it means you can include more certified clients to your e-mail list and introduce an effective item that people are all set and willing to acquire right now.

In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character using these elements and their elements, and recognize the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and a popular web online marketer.

Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You need to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect clients back to your deal. This might look simple however it’s effective!

When you’re sending Seinfeld emails, Russell also offers good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and tactics for building high-converting funnels are discussed in detail, as well as and what you really need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole automobile. When constructing a business, what a dreadful course to follow!

The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your company. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a few years ago (and a number of times more because that very first time to fully comprehend and carry out the techniques in my own online organization.

It not only opened my eyes to funnels and how to build them but likewise the 7 phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This secret alone is basic to creating the best type of page, deal, and traffic that will result in sales.

There’s also the pre-framing idea that you require to completely comprehend when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business recommendations. It enters into the specific landing pages you can create in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times throughout these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyper buyers for your services and items.

You can choose which you desire to start with first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have a product you’re currently offering online (and even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can change your entire business magically. That single word can function as bait.

Despite the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I could not grasp this area because it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts due to the fact that there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “undetectable”– which indicates there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and amusing– consequently causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Improve your organization’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your market.

Easy strategies that will work for any business design.

Establish and develop relationships connection with your customers.

Cons.

You might need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you execute the info).

The book is ideal for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for starting and growing a company.

You’ll discover a lot of aha minutes while going through the areas. You’re guided on how to integrate the concept into my own service.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<