Robby White Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to improve your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing ideas to completely value the book.

Dotcom Secrets is an excellent resource if you wish to learn from someone who has in fact made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your company immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to totally value it.

But in general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online company.

So if you’re ready to learn from one of the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might need to read it several times to totally grasp it. Or simply make it your buddy as you go about your online way of life service adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and new online business owners.

How many company books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell discuss are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.

But don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.

DotCom Secrets offers smart insights and strategies to:

Existing entrepreneur: If you have not started a business at all or have no service concept, the book may not pertain to you.

Item owners: If you have an existing product currently, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your concept of service, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You do not wish to blow over because you lack the skillset, tools, and tricks that have actually been tested and proven to produce terrific outcomes.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful service.

If you already have a service, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your company, how to attract consumers, and the tricks to substantially increase your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing company or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– since they complement each other and provide for starting and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to effectively structure your service. You get to discover how to provide your message and communicate worth in a manner that makes people want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and get paid to share messages that will change someone else’s life.

Both books are recommended to business owners who wish to end up being more effective in their industries. Business owners who are developed to see opportunities in competitors instead of pain.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your business. How does this understanding assist your customers and consumers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your service?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, worth is key. , if there’s no worth, customers clients clients will leaveCustomers

.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your customers with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes whatever you already learn about growing a rewarding business. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is important and has actually altered the way business owners and businesses approach sales online.

It works since it takes into account the clients’ habits– and moves them through the various steps of your value ladder up until they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to identify or serve them. That’s why knowing how to define your target audience is necessary.

This secret lays out where your target audience (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s perhaps the most daunting aspect of running an effective online organization.

Do you really comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He shows you the very best type of traffic that you ought to take notice of and how it can change your organization. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will result in a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it suggests you can include more certified consumers to your email list and release an effective product that individuals are ready and all set to acquire right now.

In creating that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character utilizing these parts and their elements, and recognize the very best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have actually assisted him to shift into an in-demand web and an appealing character online marketer.

Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the moment they read your first email and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly get in touch with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look simple however it’s effective!

When you’re sending Seinfeld e-mails, Russell likewise provides great examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and techniques for developing high-converting funnels are talked about in detail, in addition to and what you actually must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole automobile. What an awful course to follow when building a business!

The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to totally understand and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a 6-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.

This trick alone is essential to creating the best kind of page, offer, and traffic that will result in sales.

When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company recommendations. It enters into the specific landing pages you can create in the 7 structure stages that we’ve talked about previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at particular times throughout these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

You can decide which you want to start with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this area and reveals the trick that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (or even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He stresses the power of words and how using a certain WORD can alter your whole business amazingly. That single word can act as bait.

Regardless of the industry you operate in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this area since it was special in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and entertaining– thus triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short however you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Improve your service’ importance using the worth ladders and sales funnel strategies and scripts.

Get secrets to becoming a thought leader in your market.

Simple strategies that will work for any organization design.

Build relationships and establish relationship with your customers.

Cons.

You may need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you execute the information).

The book is perfect for organizations that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for growing a business and starting.

You’ll discover a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to include the concept into my own organization.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<