Russell A. Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your service immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of online marketing ideas to completely value the book.

Dotcom Secrets is a great resource if you wish to learn from somebody who has really made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to totally value it.

But in general, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online business.

So if you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might need to read it multiple times to fully comprehend it. Or merely make it your buddy as you set about your online lifestyle organization adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and advanced online business owners.

The number of organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your service. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.

Do not be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets supplies smart insights and techniques to:

Existing entrepreneur: If you have not begun a company at all or have no business concept, the book might not be relevant to you.

Product owners: If you have an existing item currently, then you can learn techniques to double or perhaps triple your sales.

Confident online marketers: If you’re willing to take steps that might challenge your idea of business, then you must utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been checked and proven to produce great results.

So whether you’re a newbie who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful company.

If you already have a business, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you must do to fail-proof your business, how to bring in customers, and the secrets to substantially improve your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing company or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and attend to starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to successfully structure your company. You get to learn how to deliver your message and communicate value in a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.

Both books are recommended to business owners who wish to become more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your company. How does this understanding help your consumers and clients?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your organization?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable business, worth is essential. If there’s no value, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you already learn about growing a lucrative business. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is necessary and has altered the way entrepreneurs and companies approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the different steps of your value ladder up until they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to define your target market is very important.

This secret outlines where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s arguably the most difficult element of running an effective online service.

Do you really understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.

He reveals you the best kind of traffic that you need to take note of and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will cause a sale.

Make certain you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it implies you can include more qualified consumers to your e-mail list and introduce an effective item that people are ready and ready to buy right now.

In developing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these elements and their components, and determine the very best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five e-mail templates that have helped him to shift into an in-demand web and an attractive character marketer.

Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of dull e-mail series are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You must be purposeful and strategic about it anyways.

You want to be able to lead ideal customers back to your offer. This might look easy however it’s effective!

Russell likewise supplies good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and strategies for building high-converting funnels are talked about in detail, in addition to and what you really should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire automobile. When constructing a service, what a terrible course to follow!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their precise clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I read DotCom Secrets a few years ago (and several times more since that first time to fully understand and implement the strategies in my own online organization.

It not just opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a 6-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.

This trick alone is essential to developing the right kind of page, offer, and traffic that will cause sales.

There’s also the pre-framing idea that you require to fully understand when developing a funnel– specifically if you want visitors and leads to trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company advice. It enters into the particular landing pages you can develop in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyperactive purchasers for your products and services.

Once you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, specifically if you have a product you’re presently offering online (and even offline).

I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your whole company magically. That single word can act as bait.

Regardless of the market you operate in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was special in its way. I needed to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to fight with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “invisible”– which means there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and entertaining– consequently causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your industry.

Basic techniques that will work for any service model.

Establish and develop relationships rapport with your clients.

Cons.

You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the info).

The book is ideal for businesses that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a company.

You’ll discover a lot of aha moments while going through the sections. You’re directed on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<