Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to totally appreciate the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has in fact generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to fully value it.
However in general, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to fully understand it. Or simply make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.
How many service books do you still find relevant in this ever-changing world? Despite the fact that marketing strategies are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your business. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.
However don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a business and follow tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to think about another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you haven’t begun an organization at all or have no business idea, the book might not relate to you.
Product owners: If you have an existing item currently, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take steps that may challenge your idea of organization, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t wish to die since you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce great outcomes.
So whether you’re a beginner who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.
If you currently have a business, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you need to do to fail-proof your business, how to draw in customers, and the tricks to significantly increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they complement each other and attend to beginning and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to discover how to provide your message and interact worth in a way that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are advised to company owner who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is key when it pertains to constructing a sustainable organization. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you already know about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has actually changed the way business owners and organizations approach sales online.
It works because it considers the consumers’ habits– and moves them through the different actions of your value ladder until they’re all set to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is necessary.
This secret details where your target audience (i.e., clients who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s probably the most overwhelming aspect of running an effective online organization.
Do you actually understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation competence.
He reveals you the very best kind of traffic that you must take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it means you can include more competent consumers to your email list and release a successful product that people are prepared and prepared to purchase right now.
In developing that appealing character, Russell Brunson defines the three components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these parts and their components, and determine the best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have helped him to shift into an Attractive Character and a desired internet online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your customers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email sequences are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You ought to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal customers back to your deal. This may look simple but it’s powerful!
When you’re sending out Seinfeld emails, Russell likewise supplies great examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. When constructing a service, what a dreadful path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to fully comprehend and implement the techniques in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to producing the ideal kind of page, offer, and traffic that will cause sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business guidance. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your whole organization amazingly. That single word can function as bait.
Regardless of the market you run in, what you do, what items you offer, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– consequently causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your service’ importance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy strategies that will work for any business design.
Establish and build relationships rapport with your customers.
You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the information).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a company and beginning.
You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re directed on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets totally free.