Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to completely appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it multiple times to totally grasp it. Or merely make it your companion as you tackle your online lifestyle business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and innovative online business owners.
The number of service books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a service or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
But don’t be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale an organization or start and follow proven ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you have not started a service at all or have no company idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Confident marketers: If you’re prepared to take steps that might challenge your concept of company, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been tested and proven to produce great outcomes, you do not want to fizzle out.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a lucrative business.
If you currently have a company, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you ought to do to fail-proof your service, how to attract customers, and the tricks to substantially enhance your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– considering that they complement each other and attend to starting and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your service. You get to learn how to deliver your message and interact value in such a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to end up being more effective in their industries. Business owners who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it concerns developing a sustainable company. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also supply your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently learn about growing a successful business. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually changed the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret lays out where your target market (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most daunting element of running an effective online business.
Do you really understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the best kind of traffic that you should pay attention to and how it can transform your company. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it means you can add more certified clients to your e-mail list and release an effective product that people are ready and all set to acquire immediately.
In developing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their aspects, and recognize the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to transition into an Attractive Character and a sought-after internet online marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to be able to lead perfect clients back to your deal. This might look easy but it’s effective nonetheless!
Russell also provides fine examples and written templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. In other words, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible path to follow when developing a company!
The secret here is leveraging on other individuals who already have a successful funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a few years ago (and several times more because that very first time to totally understand and implement the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them however also the seven stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This secret alone is essential to producing the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you need to totally comprehend when producing a funnel– particularly if you want visitors and results in trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your products and services.
You can decide which you want to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, particularly if you have a product you’re currently selling online (or even offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire company magically. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you provide, or business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have actually helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thus causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Easy strategies that will work for any company model.
Build relationships and establish connection with your consumers.
You may need to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the info).
The book is ideal for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a service and beginning.
You’ll come across a bunch of aha moments while going through the sections. More significantly, you’re directed on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets totally free.