Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to totally value the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
But in general, Dotcom Secrets is an important resource for anyone seeking to develop or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it multiple times to fully understand it. Or simply make it your buddy as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both new and innovative online business owners.
How many service books do you still find appropriate in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online organization only.
Do not be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale an organization or start and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing business owners: If you have not begun a company at all or have no organization idea, the book may not relate to you.
Item owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your concept of service, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You do not wish to blow over since you do not have the skillset, tools, and tricks that have actually been tested and proven to produce great results.
So whether you’re a beginner who’s just getting going or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a successful service.
If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you must do to fail-proof your service, how to draw in customers, and the tricks to significantly enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– because they match each other and attend to starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your service. You get to discover how to provide your message and interact worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are suggested to entrepreneur who want to become more successful in their industries. Business owners who are developed to see chances in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your company. How does this understanding help your consumers and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 easy questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable organization. If there’s no worth, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your customers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you currently understand about growing a rewarding company. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has actually changed the method entrepreneurs and companies approach sales online.
It works since it takes into consideration the clients’ habits– and moves them through the different steps of your value ladder up until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret describes where your target market (i.e., consumers who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most overwhelming aspect of running a successful online business.
Do you actually understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the very best type of traffic that you must focus on and how it can change your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more competent customers to your e-mail list and release a successful item that people are ready and ready to purchase immediately.
In developing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their aspects, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an Attractive Character and an in-demand web marketer.
Due to the fact that it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look easy however it’s effective!
When you’re sending Seinfeld e-mails, Russell also provides great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the techniques and strategies for building high-converting funnels are gone over in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole car. When building a company, what a dreadful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your service. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a few years ago (and numerous times more since that first time to completely comprehend and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to develop them but also the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This trick alone is fundamental to developing the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing idea that you need to fully comprehend when producing a funnel– especially if you desire visitors and leads to trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business advice. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can choose which you want to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a specific WORD can change your entire service magically. That single word can function as bait.
No matter the market you operate in, what you do, what products you offer, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was unique in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– thus triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Basic strategies that will work for any business design.
Build relationships and develop relationship with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the information).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing a business.
You’ll come across a lot of aha minutes while going through the sections. You’re directed on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely advise that you get a copy of DotCom Secrets for FREE.