Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to completely value the book.
Dotcom Secrets is a fantastic resource if you want to gain from somebody who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to totally value it.
However in general, Dotcom Secrets is an important resource for anybody aiming to build or grow an online service.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to completely understand it. Or simply make it your companion as you set about your online way of life organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both new and innovative online business owners.
How many organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your service. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service just.
However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you have not started a business at all or have no service idea, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your concept of business, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You don’t wish to blow over since you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce terrific outcomes.
Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding organization.
If you already have a business, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you should do to fail-proof your business, how to bring in customers, and the tricks to considerably boost your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– given that they match each other and provide for beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your service. You get to discover how to provide your message and communicate value in a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your organization. How does this understanding assist your consumers and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is crucial. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters everything you currently understand about growing a profitable organization. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to develop a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is essential and has actually changed the way business owners and services approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the different steps of your value ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target market is essential.
This secret lays out where your target market (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s probably the most daunting aspect of running an effective online organization.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation know-how.
He shows you the very best kind of traffic that you ought to take note of and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can include more certified customers to your e-mail list and introduce an effective item that individuals are ready and willing to buy right now.
In creating that attractive character, Russell Brunson specifies the three elements you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these parts and their elements, and determine the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a desired internet online marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This might look basic but it’s effective!
When you’re sending out Seinfeld emails, Russell also offers excellent examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are gone over in detail, along with and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. When developing a business, what a dreadful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them but likewise the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This trick alone is basic to developing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to totally comprehend when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company suggestions. It enters into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can choose which you desire to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re currently offering online (or perhaps offline).
I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole service magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what products you offer, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to deal with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. It’s “invisible”– which implies there’s no aggressive or deception involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thereby causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium clients.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will inspire you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your company’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Basic methods that will work for any company design.
Build relationships and establish rapport with your customers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the information).
The book is perfect for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for beginning and growing an organization.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re directed on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets free of charge.