Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to completely value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from someone who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to totally value it.
However in general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it multiple times to fully comprehend it. Or merely make it your buddy as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both innovative and brand-new online entrepreneurs.
How many business books do you still find relevant in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right foundation for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale an organization and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You need to think about another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing business owners: If you haven’t started an organization at all or have no service idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can learn techniques to double or even triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of service, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t want to die because you lack the skillset, tools, and tricks that have been tested and proven to produce great results.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding business.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in customers, and the secrets to substantially boost your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and attend to beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to successfully structure your company. You get to discover how to deliver your message and communicate value in such a way that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to company owner who want to become more successful in their markets. Business owners who are built to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is essential. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has changed the way entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ habits– and moves them through the different actions of your value ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to determine or serve them. That’s why understanding how to define your target market is necessary.
This secret details where your target audience (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for most people. It’s arguably the most challenging aspect of running an effective online company.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He shows you the very best kind of traffic that you should take notice of and how it can change your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it means you can add more certified customers to your e-mail list and release an effective product that people are ready and prepared to purchase immediately.
In producing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their elements, and recognize the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a popular web online marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look simple but it’s powerful nevertheless!
Russell also offers good examples and written templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and techniques for building high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. When developing a business, what a terrible path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is fundamental to developing the best type of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you require to totally understand when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business recommendations. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive purchasers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have a product you’re presently selling online (or even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your entire company amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what products you use, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t comprehend this area since it was distinct in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to fight with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. It’s “unnoticeable”– which indicates there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your company’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Basic techniques that will work for any organization model.
Establish and build relationships rapport with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you carry out the details).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a company and starting.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re assisted on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.