Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to totally value the book.
If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may need to read it multiple times to completely understand it. Or merely make it your buddy as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online entrepreneurs.
How many organization books do you still find appropriate in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to start a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online service just.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale a business and follow tested ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you have not started a business at all or have no business concept, the book might not relate to you.
Product owners: If you have an existing item currently, then you can find out methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of business, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes, you don’t want to fizzle out.
So whether you’re a newbie who’s simply beginning or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding business.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you ought to do to fail-proof your business, how to attract clients, and the secrets to substantially improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and offer starting and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your business. You get to discover how to provide your message and interact worth in a way that makes individuals want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are advised to business owners who want to become more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your company?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is essential. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already understand about growing a successful company. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the various actions of your value ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s probably the most daunting aspect of running a successful online organization.
Do you truly understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He shows you the best type of traffic that you need to take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it means you can add more qualified clients to your e-mail list and release an effective item that people are ready and ready to buy immediately.
In creating that attractive character, Russell Brunson defines the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their components, and determine the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a popular internet marketer.
The Soap Opera Sequence works because it profits from providing value to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This may look basic however it’s effective!
When you’re sending Seinfeld e-mails, Russell also offers good examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. When developing a service, what a terrible path to follow!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and implement the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization guidance. It goes into the specific landing pages you can create in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive purchasers for your product or services.
When you’ve comprehended how this works, you can decide which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your whole service magically. That single word can function as bait.
Regardless of the market you run in, what you do, what items you use, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this section due to the fact that it was special in its way. I had to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what ought to take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– thereby triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your market.
Basic techniques that will work for any company model.
Build relationships and develop rapport with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the information).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a company.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re directed on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.